What's your creative process?

kara_susvilla
HubSpot Employee
HubSpot Employee

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

3,086 Replies 3,086
NguyễnHồngP
Member

Em thường sẽ tập trung suy nghĩ

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BRavizzini
Member

Start with research, broaden your context. Then, create a map of ideas and potential triggers. And probably the key moment: take a walk by the sea or similar, free your mind. Let ideas take shape and flourish. It's a job. As has always been said, when the idea comes, it shouldn't just find you working, it should probably be because you're working.

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Gkalu9
Participant

My creative process is to gather inspiration, reframe the problem from unusual angles, brainstorm freely, refine the best ideas, and then shape them into something tangible—using cross-pollination from different fields as a key way to spark new ideas.

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MattCaseRe-Bath
Member

Have a pen and pad by your bedside, take it with you on walks, or just record a voice memo (though I've found this isn't as effect for me and it's more productive to be able to stop and write something out). Maybe find a software that combines the two? Ideas are like dreams or melodies. You think, certainly I won't lose track of that! But, new melodies enter your mind, new thoughts capivate your attention, and you drop what your mind was carrying. Meditation can help! It can help you with remembering something lost, or generating something new.

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Gopalcement123
Member

My creative process is a cycle that begins with inspiration and problem spotting. I generate ideas, plan and structure them, then move into creation and experimentation. After refining and taking feedback, I share the final output. Finally, I reflect and learn from the experience, which sparks the next round of creativity.

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MBrown00
Member

AI. If you're not using AI to come up with the inspiration for new content, you're just wasting precious time.

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ppatyarch
Participant

I make a note of any idea that sparks in my mind. There is a list of ideas that I regularly visit and develop those one-liners, naive thoughts into a story.

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Brawnie
Member

Sometimes, I go back to the write-ups I have created in the past and I just read them again. Incorporating this would be having a set time in my framework where we just go back to old stuff we've created. 

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akansham_5
Member

I do idle thinking, making my mind wander in places, coming up with scenarios, and building stories around them. Looking idly at nature refreshes the mind.

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kloud0527
Member

I will search for relevant information first. When gathering enough information, ideas will come into my mind and I just wirte them down. also, I will take a walk when I'm tired, feeling the breeze and letting myself calm down.

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Nwadike
Member

Before now, I had no definite process. I have gotten ideas by reading and just connecting the dots to the problem I'm trying to solve. Ideas also pop up when I'm scrolling through social media or just by reading comments in communities. But going forward,  I'm going to try putting structure in the process. 

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Ruelmaruel
Member

Creativity isn’t about waiting for inspiration—it’s about building habits and systems that encourage ideas to flow.

I journey into studying and researching. Other times, I listen to messages mostly at night and I also create a quite moments for myself. 

Dogmommm
Member

I like how th video talks about just letting your mind rest and that is where the creativity comes in. I am working on that as I am noticing a lack of creavity recently but usually its from other peoples work and then I have an idea.

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XTsai
Participant

My process begins with research. After gathering a lot of information, I take a nature walk to clear my mind and refresh my thinking. I also go on urban walks to observe different environments, explore what is happening in the world, and see if those insights can be applied to my project.

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BKeating
Member

Music, movies, Youtube, playing a video game, or even just going out an observing the world an people have all lead me to creative ideas that often pop into my head by chance. To agree with the video before this, it's sometimes about taking your mind off of what your working on, and finding inspiration on accident

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AG15
Member

When coming up with new ideas i like to think of things that interest me and then think of things that are similar to my interests. And when incorporating ideas I think of the same things as i said in the previous sentence and generate them into ideas.

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JoshAguiluz
Member

What's your creative process?

To consistently generate fresh ideas, I rely on a structured process of audience listening and pain point identification. Instead of brainstorming in a vacuum, I actively seek out what my target audience is talking about and struggling with. I do this by monitoring social media conversations, reading comments on competitors' content, and analyzing frequently asked questions in forums and Q&A sites.

This approach can be incorporated into a repeatable framework for a team. The first step is to dedicate specific time slots each week for "listening" across various platforms. Next, create a shared document or spreadsheet where everyone can log key questions, recurring themes, and content gaps they discover. Finally, hold a regular "Ideation Huddle" where the team reviews the gathered insights, discusses potential solutions, and votes on the most promising content ideas. This ensures that every piece of content you create is directly addressing a real need, making it more likely to succeed.

Elvis-E
Participant

Exact thing I would have wrote

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GVlsq
Member

To spark new ideas, I start by exploring seemingly unrelated topics and then search for connections. I can incorporate this into a repeatable framework by first dedicating time to a broad, curiosity-driven search, followed by a structured session of brainstorming and mapping out potential links between the new information and the current project.

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kraja
Participant

sometimes the crative ideas comes from conversation with unkown people whether it could be in traveling and also comes from reading books or articles 

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MMuflih
Member

What's your creative process?

 

I believed my creative process when I was creating a paper stick puppet dinosaur show in summer weekend. I made it with my brother after watching Jurassic Park, and that's when I fell in love with dinosaurs (and still do now). It is when I play with my dinosaurs figure and my big brother comes to me, making something like a paper puppet. I agreed, then I drew many dinosaurs that I know, then my brother cut it and glued it onto a stick. Here is a paper stick puppet. We've played together joyfully, then something pops up comes to my brain, I ask my brother, "Let's show it to our parents," and he gets better ideas, he said to prepare the show first by brainstorming how the story will go (Beginning - Conflict - Resolution). At first, we try to remember every dinosaur show that we have already watched on the Cinema/TV. Try to figuer it out who is the protagonist and antagonist one. After that, we gets lunch first. After lunch, I've get the Idea how the show will go on, my brother listen and note it.  We call out my parent's came to see our show. There are my parent's and my little sister see the paper stick puppet dinosaur show. One the other hand, me and my brother as pupet master of the show. After the show done, my parent's give applause and praising our show, and of course my little one (My little sister) want to play the dino pupet's too. What's memorable things I have and thats one of story of how my creative process.

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