Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

What's your creative process?

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

2,746 Replies 2,746
TWoodin
Member

What's your creative process?

I really enjoy consuming video content. I watch these videos ranging from art,philosophy, business, marketing, travel, and more. After a few videos and a work out or surf I am full of ideas. The variety creates connections I've never seen and ideas I would love to watch. If I would like to see it I know the idea is good. If I were to make this into a framework it would need to be loose but similar to the proscess I already described. 

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BNorman1
Member

What's your creative process?

I'll scan the many press releases I receive, alongside exploring popular linkedin posts across my network, for inspiration.  I'll also look at mainstream business news and consider how this affects my target audience specifically.

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Sharona27
Participant

What's your creative process?

I like to observe what successful authors do on their pages and websites to see what works for them, then I try to recreate similar trends while tweaking it a little bit to make it my own.  This has been pretty successful for me, and I have been able to grow my following on social media accounts as well as up my book sales.

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Anonymous
Not applicable

What's your creative process?

I often go down Wikipedia rabbit holes and that gives me a lot of topics I find interesting. I read up on them and look for articles and Youtube videos that discuss them. When I feel saturated I gradually move on to other topics where I find myself automatically connecting previous topics with current ones, and I note these ideas down to later flesh them out into concepts.

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Didiuzor
Participant

What's your creative process?

I write down any idea that crosses my mind immediately. I follow it up by doing more research on it and hearing other people's view of it

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YZawad
Participant

What's your creative process?

Keep doing what you're doing all the time

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Yassir-Ahmed
Member

What's your creative process?

In addition to reading and exploring the topic in media, discussions can organize my ideas and even generate new ones.

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KGutierrez17
Member

What's your creative process?

my creative process involves brainstorming sessions, researching trends, and organizing ideas into a clear plan to ensure consistency and collaboration 

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QLegacy09
Participant

What's your creative process?

I tend to find little pockets throughout the day to consume all types of content and media, from classic cartoons to multiple genres of music. An idea is often triggered by a phrase, a melody, or a memory. Other times I sit in my garage, turn on the multicolor lights, close my eyes, and allow my imagination to run amok.

KDickey
Member

What's your creative process?

I tend to have conversations with the people involved in a story or project, take notes, type them up, and then just let them sit - if i have time to do so. When I come back closer to the deadline, my thoughts about the project seem to have gelled a bit more and I have a clearer picture of the story in mind. 

EKarabanoff
Participant

What's your creative process?

Whenever I have ideas, I write them down. I have a journal specifically for writing down all the ideas I have, either for work or my own creative ideas for an event I am planning or a party. With all the ideas I have written down, I like to run them by my co-workers or family to get feedback on their thoughts. 

Caroline6
Member

What's your creative process?

I like to do research and get ideas from others. I also like to talk to friends and bounce ideas off of each other 

Halimaabdul
Member

What's your creative process?

I try to be in my calmest state and start trying things that come to mind and brainstorm over it. Ask people who are better than me. Make researches online about it.

KAhmedChowdhu
Member

What's your creative process?

What's your creative process?

First I will gather all the questions I have in my mind.

Second I will start connecting each one with another to create a topic.

I will do brain-dumping and brainstorming before creating content.

Thirdly After getting the topic, I will check what and how my competitor is doing with this topic.

tom44
Member

What's your creative process?

look at what others have done, note the elements i like/ dislike

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HFoss4
Participant

What's your creative process?

At the moment, I tend to look at others in my field, follow a traditional style of posting, but as I look to expand, I want to make this process more expansive, so I'm going to look to be reading more from a wider variety of places, using tools to see which areas of my content work best, and employ the process described in this section, to help ideas flow. must remember to WRIT|E THINGS DOWN! with context. nothing worse than a note without context

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MDavenport72
Member

What's your creative process?

my creative process follows a structured yet flexible approach similar to what might use in content creation. Here's how I approach content creation one understanding the goal to research and gather insights three brainstorm and outline for creating draft five review and edit six optimize for distribution and analyze and improve 

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KKamano
Member

What's your creative process?

My creative process consists both consuming content and unconscious processing. Sometimes I see others make content that I feel can be relatable in another light and sometimes it comes to me right before I'm about to fall asleep or in the middle of the night. I haven't written them down and definitely someone who ends up forgetting. I'll have to put a pen and paper on my night stand from now on.

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LuciaNnolim
Participant

What's your creative process?

When I watch content of top people in my niche, I also pay attention to details and try to see what gap it lacks and then implement them in my next content. 

This way I will strategize on gathering new ideas to cover the gap.

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QNguyen31
Member

What's your creative process?

What's your creative process?

Create new, unique products and services that attract customers

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mkoushle
Participant

What's your creative process?

 I would love to do check the youtube and search related my queries and persons who has faced the similiar problem and assess my work where i am lacking and what is the best soultion to  resolve it.

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