Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

What's your creative process?

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

2,741 Replies 2,741
Dexy
Member

What's your creative process?

My creative process is scanning websites for real life situations and thinking about practical solutions. At night, I think about possible solutions and ideas pop up.

0 Upvotes
RGarcia14
Member

What's your creative process?

I would my say one of my creative process is going out for a walk on trails or parks, which helps me clear my mind and spark new ideas. This will then allow me to focus and recharge which fosters my creativity and inspiration in things that I do. 

0 Upvotes
GustavoChacon
Member

What's your creative process?

Taking the time to walk around outside and absorb nature helpes me come up with ideas. But i do not shy away form screen time. Many ideas for videos i get from watching others perform. Its what they said, a combination of old elements. 

0 Upvotes
KKotova
Member

What's your creative process?

I'm always trying to look around for some examples and trying to get some ideas  by analysing and comparing 

0 Upvotes
MGooding247
Participant

What's your creative process?

I usually will just look around me to see what strikes an idea.  Walking past a playground you may notice a safety issue, or having access to a site that gives "Idea of the Day" bits is helpful as it provides prompt ideas that you can sift through until you find something interesting to write about. If you don't have an idea that needs to be worked on, sparking an idea can be as simple as keeping your mind open and scrolling the internet.  Maybe you want to learn more about Cyebrsecurity or AI or a new geological discovery.  Research it and write about it. I think most of the time, coming up with writing prompts is easy.  It's getting yourself out of a funk is more difficult.

 

For that, you need to find your reset.  Listen to music, watch your favorit comedian, or a movie, go for a drive or work on a problem that maybe impeding your creativity.  Your know what works to turn your mood around, so put that plan into action and getting back where you need to be will be easier. 

0 Upvotes
SLevesque
Contributor

What's your creative process?

Whats your creative process?

My process usually works in two ways, depending where Im at in the idea stage.

For an example with a hobby of mine, I make designs for home goods.

If I already have an idea in mind, I brainstorm the basics of the idea and create a rough draft of what I want it to look like. Then continue to search other images to improve my design or try using AI to create an image I see in my head but cant create on my own.

If Im looking for ideas, I usually brainstorm a range of topics and search for things related to those topics, images or articles so I can create a different opinion or see an image that spikes an idea in my head that I can work off of.

0 Upvotes
RebirthCholsang
Member

What's your creative process?

I personally brain storm on the saubject matter.

Gathering raw materials, ideas and different concepts.

I also believe in divinity and this is why I so much cherish and esteem the "EUREKA" idea processing.

I ensure I record it down whenever the inspiration comes because I know I may never remember it again if not well managed.

anjalirani
Member

What's your creative process?

My creative process involves several steps:

Understanding the Prompt: I dissect the question or topic content so as to understand what is required.
Gathering Information: Thus, in my research I am provided with a large stock of information from which I then select facts, examples, and ideas, pertaining to a particular subject.
Generating Ideas: I generate and research ideas how to address the topic more innovatively.
Structuring the Response: I structure the information in some sort of a format so that the information flows well and is clear.
Refining the Output: I then edit the response to make it lively and informative besides encouraging more people to follow the trend.
Delivering the Final Product: Here you have the completed response!

0 Upvotes
KHBrito
Member

What's your creative process?

In my case, I try to visualize what comes to my mind...I associate words with images...create mental scenarios, and then...I start getting lots of images in my head I could use to put together a new idea.

0 Upvotes
KDub8
Participant

What's your creative process?

I read other contents so as to help me have an idea or different angle to what I'm looking for, while also gathering points to which I can use when remembering 

0 Upvotes
Mawuena_Dossah
Contributor

What's your creative process?

I check out content by others to see other angles from which I can  derive ideas but most of the time, it's about thinking around and deeply to have  ideas pop into my mind

0 Upvotes
EPullen3
Participant

What's your creative process?

my creative process is brainstorming with my partner and drawing. A lot. I also like to draw inspiration from etsy and interest to gain ideas and to see what people are actually buying. How can I create something similar without taking the originality of the Original creator

0 Upvotes
Martial5215
Contributor

What's your creative process?

Hi everyone. I don't really have a standard creative process. However,  I do lean heavily on juxtapositioning ideological elements. But I don't know that I would consider that a process. That's why I'm here to learn.

0 Upvotes
HHackett
Member

What's your creative process?

My creativity comes from examples of content, which sparks the beginning of an idea. When I'm thinking about the message I'm trying to portray while having the brand's image in mind, this is where the idea is formed. This helps me create an ideal and unique way to advertise any product or service that I would need to market.

0 Upvotes
AndyCM
Participant

What's your creative process?

My creative process involves brainstorming ideas, rearranging them, and letting them rest. I find that reading my work aloud helps me discover new angles without looking too hard. Even better is to have my content read back to me using a text-to-speech tool. Other inspiration comes from user's comments and memorable quotes. For example, say I'm brainstorming ideas for a series of articles for men over 50. In this case, a quote like, "A man is not old until his dreams become his regrets" might give me a long list of ideas to consider.

Wjood
Member

What's your creative process?

My creative ideas comes when I see photo or reading books that's when my creative pops into my head 

0 Upvotes
SofijaR
Member

What's your creative process?

You'll maybe find this funny or strange, but my creative process starts with - thinking about creativity itself. Just like we've learned from HubSpot courses, the idea is usually just a different form of the already existing elements, so what I do is think hard about the ones  I'm interested in and try to find another dimension or link it to similar topics. 

I find it very useful because in this process I make myself a lot of questions. Eventually some of them always lead me to an answer which will be the foundation of the idea in the making. 

The important part for me in this activity is contact with nature. My brain needs to take a deep breath outiside in order to process the thoughts and make sense of them. With the visual gratification I get from nature, the whole creative process seems less complicated and more creative!


Let me know if you found yourself in here! Feel free to reply with your suggestions, it's always good to try new ways in this unique process. 

UmaBlessing
Member

What's your creative process?

My creative process comes from reading or consuming other's content and immediately I get endless ideas rushing through my mind 

0 Upvotes
nlamas
Member

What's your creative process?

My creative process begins with exercise, which gives me vitality and helps reduce anxiety or stress throughout the day. After that, I like to walk in nature and feel grateful for the simple act of walking and enjoying life overall

0 Upvotes
Allen678
Member

What's your creative process?

Boredom. The more bored I am the more creative my ideas get to keep the boredom from eating me alive. I could read the local newspapers I bought from the gas station in the town I'm currently located in. That way I'll be able to come up with a creative idea. I can incorporate a framework of getting the local newspaper every week and absorb the material.

0 Upvotes
Hamza-Amribet
Member

What's your creative process?

A strong creative process starts with understanding the core purpose of my content. If the goal is to solve a problem, I break down the solution into actionable steps. Each step becomes a potential piece of content, and within those steps, I explore multiple angles, creating a fractal-like structure of interconnected content.

0 Upvotes