Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

What's your creative process?

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

2,543 Replies 2,543
KDub8
Participant

What's your creative process?

I read other contents so as to help me have an idea or different angle to what I'm looking for, while also gathering points to which I can use when remembering 

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Mawuena_Dossah
Contributor

What's your creative process?

I check out content by others to see other angles from which I can  derive ideas but most of the time, it's about thinking around and deeply to have  ideas pop into my mind

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EPullen3
Participant

What's your creative process?

my creative process is brainstorming with my partner and drawing. A lot. I also like to draw inspiration from etsy and interest to gain ideas and to see what people are actually buying. How can I create something similar without taking the originality of the Original creator

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Martial5215
Participant

What's your creative process?

Hi everyone. I don't really have a standard creative process. However,  I do lean heavily on juxtapositioning ideological elements. But I don't know that I would consider that a process. That's why I'm here to learn.

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HHackett
Member

What's your creative process?

My creativity comes from examples of content, which sparks the beginning of an idea. When I'm thinking about the message I'm trying to portray while having the brand's image in mind, this is where the idea is formed. This helps me create an ideal and unique way to advertise any product or service that I would need to market.

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AndyCM
Participant

What's your creative process?

My creative process involves brainstorming ideas, rearranging them, and letting them rest. I find that reading my work aloud helps me discover new angles without looking too hard. Even better is to have my content read back to me using a text-to-speech tool. Other inspiration comes from user's comments and memorable quotes. For example, say I'm brainstorming ideas for a series of articles for men over 50. In this case, a quote like, "A man is not old until his dreams become his regrets" might give me a long list of ideas to consider.

Wjood
Member

What's your creative process?

My creative ideas comes when I see photo or reading books that's when my creative pops into my head 

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SofijaR
Member

What's your creative process?

You'll maybe find this funny or strange, but my creative process starts with - thinking about creativity itself. Just like we've learned from HubSpot courses, the idea is usually just a different form of the already existing elements, so what I do is think hard about the ones  I'm interested in and try to find another dimension or link it to similar topics. 

I find it very useful because in this process I make myself a lot of questions. Eventually some of them always lead me to an answer which will be the foundation of the idea in the making. 

The important part for me in this activity is contact with nature. My brain needs to take a deep breath outiside in order to process the thoughts and make sense of them. With the visual gratification I get from nature, the whole creative process seems less complicated and more creative!


Let me know if you found yourself in here! Feel free to reply with your suggestions, it's always good to try new ways in this unique process. 

UmaBlessing
Member

What's your creative process?

My creative process comes from reading or consuming other's content and immediately I get endless ideas rushing through my mind 

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nlamas
Member

What's your creative process?

My creative process begins with exercise, which gives me vitality and helps reduce anxiety or stress throughout the day. After that, I like to walk in nature and feel grateful for the simple act of walking and enjoying life overall

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Allen678
Member

What's your creative process?

Boredom. The more bored I am the more creative my ideas get to keep the boredom from eating me alive. I could read the local newspapers I bought from the gas station in the town I'm currently located in. That way I'll be able to come up with a creative idea. I can incorporate a framework of getting the local newspaper every week and absorb the material.

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Hamza-Amribet
Member

What's your creative process?

A strong creative process starts with understanding the core purpose of my content. If the goal is to solve a problem, I break down the solution into actionable steps. Each step becomes a potential piece of content, and within those steps, I explore multiple angles, creating a fractal-like structure of interconnected content.

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WStokes
Member

What's your creative process?

My creative process comes from gathering and digesting material and then noticing any patterns between the two. I tend to be very observant of patterns, especially if there is a gap of information or exposure. For example, if I'm reading articles or listening to podcasts on a particular topic, and people mention a frustration they all share but nobody has really delve into that frustration in an article or podcast I immediately notice. That's where my eureka moment often comes from.

I can make this an actual process by making research the first step in a process then making pattern searching the next with very specific questions like, "What is everyone excited about?" What frustrations are they sharing?"

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LilyRJ
Member

What's your creative process?

Something I do to help me come up with new ideas is to delve into outlets that bring me inspiration. From creators I admire to books I love and podcasts I don't miss a beat of, I can almost always get myself out of a creative rut by simply surrounding myself with the things that bring me such inspiration to begin with, which I guess can be defined as 'unconscious processing' if I were to really break it down. Even websites like Pinterest can consume me with a wave of drive and, as this lesson has stated, it tends to come to you when you least expect it.

I can attempt to incorporate this into a repeatable framework but never losing sight of what makes me "me". By nature, I am a creative person to my core who has ALWAYS been drawn to anything that forced my hand to paper. So, naturally as I got older, I only continued to carry such qualities within me (never losing sight of that inner-child if you will lol). I believe that as long as I continue to find passion in such a field of life, it will always remain a consistent. And the second if/when I no longer admire it for all that it is? I can only hope that if the time were to ever come, it was only because i found something that brought me greater joy.

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Sally2
Member

What's your creative process?

Having creative thoughts can comes in many ways. One specific way though rush to me is when I'm having a conversation with someone. 

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Chenjinyang
Member

What's your creative process?

My creative process involves:

  1. Understanding the Prompt: Analyzing the question to grasp the context.
  2. Gathering Information: Drawing from a vast knowledge base.
  3. Generating Ideas: Brainstorming different angles and concepts.
  4. Structuring the Response: Organizing ideas for clarity and flow.
  5. Refining the Content: Ensuring clarity and engagement.
  6. Final Review: Checking for accuracy before presenting the answer.
Tna570
Member

What's your creative process?

I consume a lot of content and I am inspired by others; however, in a lot of instances I have a euraka moment. I think I could benefit from a more systematic process. 

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SMahrib
Member

What's your creative process?

I start my creation with my own creative thoughts

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Dinmah
Member

What's your creative process?

my creative process starts with thinking about a resource I read or watched and how to implement it into my content.

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K_Wangari
Participant

What's your creative process?

What's your creative process

My creative process typically starts with gathering inspiration from various sources such as books, music, art, and nature. I then spend time brainstorming and fleshing out ideas, often using mind maps or sketches to visualize different concepts. Once I have a clear direction, I begin the actual creation process, whether it's writing, designing, or problem-solving. I also make sure to take breaks to avoid burnout and to give myself time to reflect on my work. Feedback from others is also crucial in shaping and refining my creative endeavors. Overall, I find that a balance of structure and flexibility helps me stay productive and innovative.

ESteele6
Member

What's your creative process?

This might sound insane, but on my morning commute I drive in silence. No music, no podcasts, nothing. Just me and time to let my brain truly wander. I think we feel the need to constantly be entertained and to consume media when our brain actually needs time to be curious and rest in order to then come up with those original ideas on its own. What started out as just my morning commute has turned into me rarely listening to anything while driving because I find that my brain is most cretive during that time. Would highly recommend trying it out!