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What's your creative process?

kara_susvilla
HubSpot Employee
HubSpot Employee

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

3,133 Replies 3,133
K_Wangari
Participant

What's your creative process

My creative process typically starts with gathering inspiration from various sources such as books, music, art, and nature. I then spend time brainstorming and fleshing out ideas, often using mind maps or sketches to visualize different concepts. Once I have a clear direction, I begin the actual creation process, whether it's writing, designing, or problem-solving. I also make sure to take breaks to avoid burnout and to give myself time to reflect on my work. Feedback from others is also crucial in shaping and refining my creative endeavors. Overall, I find that a balance of structure and flexibility helps me stay productive and innovative.

ESteele6
Member

This might sound insane, but on my morning commute I drive in silence. No music, no podcasts, nothing. Just me and time to let my brain truly wander. I think we feel the need to constantly be entertained and to consume media when our brain actually needs time to be curious and rest in order to then come up with those original ideas on its own. What started out as just my morning commute has turned into me rarely listening to anything while driving because I find that my brain is most cretive during that time. Would highly recommend trying it out!

MMegaciph
Member

I listen to music every day and nearly all day long, and it's usually determined by the YouTube Algorhythm so I am continuously exposed to new sounds and creators. Additionally I host a weekly open mic so I am alwways introduced to new ideas and creators at my events. I enjoy going to jam sessions and other artists shows whenever I can and try to do a minimum of one other artists show per week  to keep my ear to the streets. I also read the monthly newslewtters from music distributors and my DJ service so as to stay abreast of the industry beyond my home city

MAmidei
Member

Just as the course suggests, I tend to read/view and otherwise intake widely and with curiousity. However, when it's time to create, my business has a creative meeting where we brainstorm, collaborate, combine ideas and sometimes generate things that no one has thought of before. It's done in the collaborative spirit. My intake of things helps me bring new angles and ideas to the table for us all to work with. 

CLovely
Member

My creative process begins with gathering as much context and information as possible to understand the subject deeply. I then brainstorm ideas and explore different angles, allowing inspiration to flow while keeping the target audience in mind. Finally, I refine the ideas into clear, engaging content, ensuring it is both thoughtful and impactful.

SMajhi9
Member

i watch other content digest them and relate with whatever i am advertising them create an idea from it.I treat my brain like a Wi-Fi router—keep refreshing until a signal (idea) shows up.

Urvashi_me
Member

It starts with knowing about it, finding how it can be better, and putting it into notes with something that makes it sound cool. 😁

AChaudhary58
Participant

As for me , whenever I got in under pressure of something,  many idea come flowing to me . But I have to list them down properly for how will they actually work and which will be more effective . Sometimes I got ideas from something I've read about it heard about , it might be different from them bit there's always a element of it . So raw materials also helps . 

RTR23
Member

I have a range of ways to produce new ideas. There are some hobbies that I like to do that often give me a space to relax, be isolated, and reflect on my days. During these times I am able to think deeply about topics uninterrupted. Another way I generate new ideas is speaking with my grandpa. I call him as often as I can and we converse with each other for hours on end and converse about different topics all of the time. Because we cover so many topics and he has much more to share about his experiences, I can learn about topics that are not usually brought to my attention that other people may find interesting. This is important because it offers another bridge to a different niche of customers with each new idea and topic.

VMilf
Member

My process is quite similar to the one described in the video. I like to gather ideas from past campaigns and let them sink in before I start something new. I’m always looking for ways to improve by building on what’s worked before. Combining the old with fresh ideas seems to hit the sweet spot every time

iJacob4
Member

i watch other content digest them and relate with whatever i am advertising them create an idea from it

0 Upvotes
BiBeo
Member

For me, content ideas from listening, watching, sharing something about my life, my experience

0 Upvotes
NouraAlMulhim
Member

 


1. Set a Regular Idea Generation Time
2. Create a Relaxed Environment
3. Use Prompts or Tools
4. Document and Organize Ideas
5. Refine and Filter

SSingh08
Participant

Creativity comes only with a quiet mind, so I first try to relax myself or rather generate ideas on days when i am calm and composed without undue stress surrounding me. Then 

1.I introspect what new feelings ,events or news I read on my niche area recently

2. Try to first come up with a suitable title for those insights

3. Introspect again my view on that title

4.Research on the subject sometimes taking help of AI  and write down ideas

5.Organize them, later proofread it

0 Upvotes
NBarto
Member

Research and Insigth Gathering. Goal Setting, Brainstorming ideas...

0 Upvotes
Tobar
Member
  1. I choose a niche to focus my ideas.
  2. I research different topics in that niche to get inspired.
  3. I write down all my ideas on paper.
  4. I then organize these ideas in a table on Notion.
0 Upvotes
adnanstar
Participant

One thing support to come up new Idea when I read contents of Businesse ans view how solve thr Problem ,in my mind I feel to apply these idea based on my Problem face to my Lif journey

0 Upvotes
OLAKiitan5
Member

For me, the effective method to generate new ideas is to engage in regular brainstorming sessions. They involve;

  1. Free Writing: i sit a timer for 10-15 minutes or less and write down any ideas that comes to my mind without filtering them.
  2. Mind Mapping: then, i create a visual representation of ideas to explore the connections between them. (corelation)
  3. Collaborating with Others: i discuss whatever i might have gathered with friends or colleagues that can help spark fresh perspectives and insights.
grimages1
Participant

What is your creative process?

 

The obvious answer is to make a list of ideas and then create a spreadsheet with details for each, including keywords and related links. Nowadays, with all the AI tools, we can expand on this idea by grouping them into categories and even dividing them into seasons of the year.

 

Depending on the niche, you may also use these tools.

 

www.copy.ai

www.storylab.ai

www.kindo.ai

 

Hubspot also has a content generator. While nothing is perfect, I believe in getting all the help you can get in these situations, and I feel new tools to aid in this task are welcomed and appreciated as the thirst for content will continue to grow and grow.

0 Upvotes
HSharma00
Member

For me, content idea generatin process starts by reading and observing, following to noting points and let it be in my mind and when that ideas pops out i write it down.

0 Upvotes
shamushill
Member

One thing I do to come up with ideas is go for a walk in nature. The combination of natural stimuli and exercise helps my brain flow in ways that other activities cannot. I can incroporate this into a repetable framework by ensuring that I make time for a walk outside during my ideation process. Whether in a group setting or alone, adding a walk into my content regiment will aid our unconcious processing and lead to more eureka moments.