Re: What's your creative process?

kara_susvilla
HubSpot Employee
HubSpot Employee

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?

 

*To learn more about this, check out the Generating Content Ideas lesson via HubSpot Academy. 

3,047 Replies 3,047
Ureshii69
Member

Conducting research around a theme and noting potential leads or ideas to explore further. 

MWeidner
Member

Some of the things I like to do to help brew up some creativity is I like watching shows that are hand-drawn to help inspire my artistic side, I also like looking through apps such as pintrest to find artists with similar styles and find new ideas.

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Silvinf
Member

There are several things I do to generate new ideas:

 

1. I make sure to manage my mood as best as possible and set aside time to focus on finding ideas.

2. I search across all social media platforms to see which themes and content are trending, then align them with our goals.

3. I create a content map and write scripts, then evaluate and develop them further.

4. I share ideas with other content creators to gain new insights

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ZBangani
Member

Conducting research around a theme and noting potential leads or ideas to explore further. 

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ahmed8
Participant

What's your creative process

Reading in various fields makes me familiar with many of the basics of the idea, 
In addition to empowering my strengths within the idea and trying to be like a sponge, 
Absorbing knowledge from those around me and mixing it with my content,
 To create a distinctive idea, and let's not forget the problems of others, 
As they also create amazing ideas.

 

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Montaha
Participant

I have multiple ways to produce new ideas, depending on what and how I write ( the subject).

first, my mood should be set then, I make a mind mapping like what the idea is how I can improve it what the appropriate resources and manage the timeline. and if it is not working I should read STH or meet any one and make a small conversation to have atleast one idea that nedded. etc...

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MrKratos
Participant

To come up with new ideas, I try to (like a sponge) absorb content from different art forms. The 4-step process is rather fascinating and will be actively utilized going forward. 

CoCoAnTe
Member

By trying to first of all gather raw materials( google searches most of the time), then write them down while doing that. 

secondly I walk away from the project, if ideas ain't popping up, by sleeping most of the time or taking a walk, then after which I'll come back to brain storm, if the first step ain't working out. 

Then lastly, I allow myself relax while trying to figure it out, and while doing that, as ideas pop up in my head I write them down immediately, because new ideas will keep popping up and if I miss anyone it's gone. 

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AAwodola
Participant

Topic: self confidence among Nigerian women

working title: words of affirmation: the Naija style

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KPotter4
Member

One thing I do to generate new ideas is to use "mind mapping." I start with a central concept or problem and visually branch out, creating connections between seemingly unrelated ideas. This helps me explore multiple angles and discover new relationships that may not be immediately obvious.

GGoraya
Contributor

One thing I do to help come up with new ideas is brainstorming sessions with a diverse group of people. This variety of perspectives often sparks unique insights and creative solutions. To incorporate this into a repeatable framework, I schedule regular brainstorming meetings with team members, ensuring we follow a structured approach with specific topics or goals in mind. By documenting the ideas generated and reviewing them periodically, we can build on past discussions and consistently generate fresh, innovative content ideas.

Anumol
Participant

To generate new content, I conduct extensive research, compile and write down ideas, monitor the latest social media trends, and then find unique ways to present the content in line with the audience and brand values. This approach has enabled me to create engaging content that resonates with the target audience.

To incorporate this into a repeatable framework, I organize my new ideas into audience-specific groups. For instance, when working on content for children’s brands, I cluster related ideas together, and do the same for technical content. This method allows me to build on previous work and maintain consistency across projects.

ValentinaOE
Participant

My creative process involves a steady consistent steps to generate new content and a marketing strategy / calendar. This involves researching and studying both the brand and the brand's competitors; followed by dismantling what is effective vs what is not effective content and promotional materials to use for disseminating the brand's messaging. I take the following steps:

Creative Process: Mind Mapping

1. Central Idea: Write down the main concept or problem in the center of a page or digital canvas.
2. Mood Boarding: Create branches for related sub-ideas or aspects that stem from the central idea. Think about different angles or perspectives. Develop additional branches from each sub-idea, including specific details, questions, or related concepts.

Incorporating into a Repeatable Framework:

1. Regular Sessions: Schedule regular brainstorming sessions whether it’s weekly or bi-weekly to generate fresh ideas continuously between collaborators.
2. Collaborative Tools: Teams, Canva, Miro, SharePoint, and Google drive helps to involve team members, allowing for collective brainstorming and idea expansion.
3. Templates: Create and share mind map templates that can be customized for different projects or objectives. This standardizes the process and ensures everyone follows a similar approach.
4. Review and Edit: Regularly review and edit content and plans from previous sessions to track progress and refine ideas to evolve and improve concepts over time.

Ninase
Member

One thing I find myself doing to come up with ideas is: I look into ongoing conversations and analyse ideas from them. From there I can go ahead to research and further brainstorm to go ahead with my first rough draft.

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sabisidro
Member

As a writer/blogger, I spend most of my time working by sitting down in front of a computer screen, either researching or writing. Therefore, I make it a habit to go outside, socialize, or do anything unrelated to content. The best ideas also come to me when I least expect it or when I'm doing something random. I also make sure to bring a small notebook and pen with me to jot it down right away.

VKioi
Member

My creative process is firstly identifying what my source of inspiration is for the project I want to work on. I then note down my ideas, create a visual mood board/ mind map and then plan how to execute it by writing out a structured and delegated plan. 

Kthree
Member

One way I come up with new ideas is to write down whatever I'm thinking. Then, I arrange them together and finally, I put my plan into action."

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Skaur62
Member

That’s a great approach! Combining and adapting ideas can lead to innovative solutions and unique perspectives. Listening to others and seeking advice can also provide valuable insights and help refine your own creative process.

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AAwodola
Participant

Hello guys 

I draw ideas and inspiration from content and materials that I have consumed before. I tend to want to produce timeless content so I don't rely on fast trends. 
I first decide the content I want to create-mostly articles and stories, then decide the name from previously consumed materials 

I structure the content as the ideas flow in. 
Sometimes I get a lot of ideas and don't know which will be the most suitable for the content type which makes it seem like the article I just wrote is inadequate.

Fn2187nick
Member

One way that I come up with Ideas is listening to other people's ideas and determining whether or not they would be best suited for what I'm working on. Asking for advice never hurt anyone and usually, I tend to combine multiple ideas with one another or factor out what doesn't work for me in that moment. 

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Anushka10
Member

Hii

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