Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with)?
My creative process involves a steady consistent steps to generate new content and a marketing strategy / calendar. This involves researching and studying both the brand and the brand's competitors; followed by dismantling what is effective vs what is not effective content and promotional materials to use for disseminating the brand's messaging. I take the following steps:
Creative Process: Mind Mapping
1. Central Idea: Write down the main concept or problem in the center of a page or digital canvas. 2. Mood Boarding: Create branches for related sub-ideas or aspects that stem from the central idea. Think about different angles or perspectives. Develop additional branches from each sub-idea, including specific details, questions, or related concepts.
Incorporating into a Repeatable Framework:
1. Regular Sessions: Schedule regular brainstorming sessions whether it’s weekly or bi-weekly to generate fresh ideas continuously between collaborators. 2. Collaborative Tools: Teams, Canva, Miro, SharePoint, and Google drive helps to involve team members, allowing for collective brainstorming and idea expansion. 3. Templates: Create and share mind map templates that can be customized for different projects or objectives. This standardizes the process and ensures everyone follows a similar approach. 4. Review and Edit: Regularly review and edit content and plans from previous sessions to track progress and refine ideas to evolve and improve concepts over time.
One thing I find myself doing to come up with ideas is: I look into ongoing conversations and analyse ideas from them. From there I can go ahead to research and further brainstorm to go ahead with my first rough draft.
As a writer/blogger, I spend most of my time working by sitting down in front of a computer screen, either researching or writing. Therefore, I make it a habit to go outside, socialize, or do anything unrelated to content. The best ideas also come to me when I least expect it or when I'm doing something random. I also make sure to bring a small notebook and pen with me to jot it down right away.
My creative process is firstly identifying what my source of inspiration is for the project I want to work on. I then note down my ideas, create a visual mood board/ mind map and then plan how to execute it by writing out a structured and delegated plan.
That’s a great approach! Combining and adapting ideas can lead to innovative solutions and unique perspectives. Listening to others and seeking advice can also provide valuable insights and help refine your own creative process.
I draw ideas and inspiration from content and materials that I have consumed before. I tend to want to produce timeless content so I don't rely on fast trends. I first decide the content I want to create-mostly articles and stories, then decide the name from previously consumed materials
I structure the content as the ideas flow in. Sometimes I get a lot of ideas and don't know which will be the most suitable for the content type which makes it seem like the article I just wrote is inadequate.
One way that I come up with Ideas is listening to other people's ideas and determining whether or not they would be best suited for what I'm working on. Asking for advice never hurt anyone and usually, I tend to combine multiple ideas with one another or factor out what doesn't work for me in that moment.
1. keep up with the trends- keeping up with social media trends, will help you develop new content ideas, this includes digital marketing trends as it is a changing landscape.
-including news, TV
-Read books, look at old poetry, etc
-consume different types of content as much as possible. Blogs, tv series, books,tik tok reels, etc
2. I would take a break and accept that I will run out of ideas. In order to combat that whenever I come up with an idea, I will make sure to write it down.
3. I will look at my competitors, to see what their doing
4. I will plan content ahead of time, this will help me tailor the content towards my target audience
1. Leverage on customers frequently asked questions to regularly review frequently asked questions from customers to create content that addresses common queries and challenges.
2. Monitors Industry Trends: Keeps up with news and updates in the courier and logistics industry to creates content that reflects current developments or addresses new challenges.
3. Ensure Monthly Content Planning: Plan content themes and topics for the upcoming month based on insights from trends, and information gatthered from fact known materials.
Leverage Customer FAQs: Regularly review frequently asked questions from customers to create content that addresses their common queries and challenges. This ensures that the content is relevant and directly meets the needs of your audience.
Monitor Industry Trends: Stay updated with news and developments in the industry. By understanding current trends and emerging challenges, you can create timely and relevant content that resonates with your audience and reflects the latest industry insights.
Ensure Monthly Content Planning: At the start of each month, plan content themes and topics based on insights from customer queries and industry trends. Use gathered information and fact-based materials to develop a content calendar that aligns with your goals and addresses key topics effectively.
Absolutely, having a structured creative process can make a big difference in generating and refining ideas. One effective technique I use is the "Mind Mapping" method. Here’s how it works and how you can incorporate it into a repeatable framework:
Creative Process: Mind Mapping
1. Start with a Central Idea: Write down the main concept or problem in the center of a page or digital canvas. 2. Branch Out: Create branches for related sub-ideas or aspects that stem from the central idea. Think about different angles or perspectives. 3. Expand Further: Develop additional branches from each sub-idea, including specific details, questions, or related concepts. 4. Connect the Dots: Look for connections between different branches and sub-ideas. This can reveal unique insights or innovative solutions.
Incorporating into a Repeatable Framework:
1. Regular Sessions: Schedule regular brainstorming sessions using mind mapping. Whether it’s weekly or bi-weekly, consistency helps in generating fresh ideas continuously. 2. Collaborative Tools: Use collaborative mind mapping tools (like Miro or MindMeister) to involve team members, allowing for collective brainstorming and idea expansion. 3. Templates: Create and share mind map templates that can be customized for different projects or objectives. This standardizes the process and ensures everyone follows a similar approach. 4. Review and Iterate: Regularly review mind maps from previous sessions to track progress and refine ideas. This iterative approach helps in evolving and improving concepts over time.
By integrating mind mapping into your creative framework, you create a structured yet flexible method for idea generation that can be easily repeated and adapted for various projects.
This the intentional, strategic process of crafting text, Images and visuals that align with the core interests of your audience (Clients or customers) and brand to reach documented business goals, visions and dreams.
I usually dive into various social media platforms and begin to brainstorm new ideas. It is important for me to write down new ideas as I come up with them, or I may forget.
to generate ideas i always do a lot of research to get more information, then brainstorming to just create an idea i have another tactics like writing or running to relax my mind.
I am a digital marketing specialist so for me to have relevant and new content I must be active on social media and reading the news. That's what I do to have fresh ideas
.png "HubSpot Employee"){kind=icon}
