Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

What's your business's most effective promotion channel?

A successful content strategy should include a promotional plan that doesn't just share your content but strategically shares content with the people who will benefit most from it. Keeping this in mind, what's your business's most effective promotion channel and why? Tell us in the comments field below.

 

*To learn more about this, check out the How to Effectively Promote Content lesson via HubSpot Academy. 

946 Replies 946
USandrSan
Contributor

What's your business's most effective promotion channel?

My business's most effective promotion channel as of now, is social media and The meta network is what we use because our target audience seem to spend more online time on these meta apps.

As we grow, our targets and objectives may change but right now, social media works better in our community 

0 Upvotes
DKerr7
Participant

What's your business's most effective promotion channel?

For my blog, the most effective promotion channel has consistently been social media, particularly platforms like Twitter and Instagram. These platforms offer a great way to connect with my target audience, share content, and engage in meaningful conversations. They allow me to reach a diverse audience and leverage relevant hashtags and trends to increase visibility. Additionally, visual content on Instagram and concise, shareable snippets on Twitter work well for driving engagement and website traffic. Social media not only helps me share content but also build a community around my blog, fostering long-term relationships with my readers.

StephenMDunford
Contributor

What's your business's most effective promotion channel?

LInked In, Youtube, Email, and possibly Instagram:  Linked-In works best for professinals who want to see and build trust with our company. Although this may not be were leads come from - this will establish our business as a legit resource and long term business to partner with.  Youtube: this will allow us to share video with the process and see the results that people will gain through using our products and services: we can link potential clients to our product where they can view a qucik video to get the gist of how they can use our product daily.  This will also be helpful to link to our vast network of people in emails. We unerstand that it may take time for people to open our emails, however, if a video is linked into the email then folks won't have to read, read, read to get to the point.  Lastly a bit of splash instagram can help get viewers who are new and want to see quick reactions to what we can do and what will provide for them. Think aobu the audiance first. 

AGiri5
Member

What's your business's most effective promotion channel?

Youtube & Instagram, As ours is an educational institutions. Our content is videos & images which targets the young audience so we prefer these two platforms with Google Ads.

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infant
Member

What's your business's most effective promotion channel?

If you ask me, i think Facebook, TikTok, and Instagram are the most effective promotional channel!

0 Upvotes
sbab
Participant

What's your business's most effective promotion channel?

Meta and Linkedin. Depends on the target audience.

0 Upvotes
WY
Participant

What's your business's most effective promotion channel?

TikTok and YouTube.

 

The two have big audience and most engaging than other platforms for me. Content on TikTok is easy to digest because short time play. 

 

On YouTube, target audiences like to consume content that they are interested in even if the content is an hour long. 

 

So, knowing what target audiencess need is important.

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dianaortizmt
Participant

What's your business's most effective promotion channel?

For me, Instagram and TikTok are the best promotion channels to reach my audience. Those are the platforms they consume the most, and lead more people to my website.

MHui
Member

What's your business's most effective promotion channel?

The most effective promotion channels are facebook and instagram.

0 Upvotes
siroisdb
Member

What's your business's most effective promotion channel?

Facebook is the best social media platform to connect with my workplace's audience and key personas

YuanyiJiang
Member

What's your business's most effective promotion channel?

I believe that Bilibili will be a good choice to share my content. First of all, as a Chinese, I can get used to Chinese softwares faster than others. Second, Bilibili is a plateform full of young users. They are energetic and expressive. The communications are infinitely efficient. Then, the application encourages users to publish long videos. My content can be more informative.

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RChappie
Participant

What's your business's most effective promotion channel?

LinkedIn - that is where we have the biggest following.

AMullen1
Participant

What's your business's most effective promotion channel?

My most effective promotional channel is Instagram, but recent improvement in SEO have helped as well.

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Shivaji
Member

What's your business's most effective promotion channel?

The promotion of our website is multichannel like first we start promotion through SEO Since it takes long time to rank. We simultaneously promote through google ads, Social Media Ads. And continue SEO work. 

ABanerjee39
Member

What's your business's most effective promotion channel?

PPCs

LCallihan
Member

What's your business's most effective promotion channel?

The most effective promotion channel my brand has had has been social media, and more specifically Instragram. The image and short form video type content on Instagram meshes very well with the brand and the type of content it is capable of producing with limited budget and manpower. Additionally, Instagram's user demographics line up generally well with the brand's target age group. 

KSpong89
Member

What's your business's most effective promotion channel?

In our marketing department, we have experimented with a lot of the organic channels mentioned in the lesson, both paid and organic. Since we've seen a lot of engagement with our video content -- whether it'd be a webinar, livestream, or video version of our company's podcast -- I'd like to plan more of a content distribution plan around this specific promotional channel. 

 

For example, ome of these video formats I mentioned above, like livestream, barely get any promotion, but we are seeing a lot of promising metrics since we've done such a good job of establishing our brand and growing our social networks over the past two years. So, I'd love to find more ways to promote our written content that relates to these video topics, as another means of content distribution. I think this plan could signficantly increase our blog sessions and impressions with the positive metrics we already see coming from video engagement alone.

DSMITHGIRAUD
Contributor

What's your business's most effective promotion channel?

Wow! This is very informative and offers much advice for growing engagement using videos and blogs. I can't wait to be further along on my journey to analyze metrics for my brand. Very exciting! 🥳 Thanks for sharing! 

DMartin84
Contributor

What's your business's most effective promotion channel?

Facebook is the most popular social media channel here in the Philippines. My family and friends are on Facebook; therefore, Facebook brings visitors to my blog whenever I publish a new content whether it is a TV or book review or personal musings. Facebook is also good for content repurposing. Just one blog post and it can be converted into a link posted on my profile, into a photo with a link on my Page and Story, and into an open discussion on my Group.  

0 Upvotes
vravivarsha
Member

What's your business's most effective promotion channel?

I think it's instagram 

0 Upvotes
Paul631
Member

What's your business's most effective promotion channel?

Emails and phone calls, followed by in-person visits

0 Upvotes