Jul 11, 2021 3:39 PM - edited Aug 11, 2021 2:28 PM
A successful content strategy should include a promotional plan that doesn't just share your content but strategically shares content with the people who will benefit most from it. Keeping this in mind, what's your business's most effective promotion channel and why? Tell us in the comments field below.
*To learn more about this, check out the How to Effectively Promote Content lesson via HubSpot Academy.
Jul 23, 2021 10:29 AM
It seems like right now LinkedIn is our most effective promotion channel. Or email marketing. We get a lot of response out of those two, and it seems like that's the best form of communication with both current and prospective clients.
Jul 20, 2021 12:15 PM
Since our company is a B2B organization, we have found that LinkedIn is the most effective channel to use. It gives us the opportunity to collaborate and network with other industry professionals, while also showing them how our products could help their company.
Jul 15, 2021 4:14 AM
Jul 13, 2021 11:28 AM - edited Jul 13, 2021 11:30 AM
Social media, with Facebook and Linkedin on top. Real-time feed-back and valuable analytics help us align our content strategy with our prospects goals and challenges.
But the traditional marketing tools aren't died yet. Half of our revenue comes from clients with whom we've interacted physically. Most of them get aware of our services through flyers and leaflets we put in their mailboxes. Some people appreciate the design and make us know it. Others find helpful the contents they can find on it.
Deciding wich channel is the most effective really depends on the ROI of each marketing campaign.