What's your business's most effective promotion channel?

[kara_susvilla]

A successful content strategy should include a promotional plan that doesn't just share your content but strategically shares content with the people who will benefit most from it. Keeping this in mind, what's your business's most effective promotion channel and why? Tell us in the comments field below.

*To learn more about this, check out the How to Effectively Promote Content lesson via HubSpot Academy. 

[VALEDOSPINA]

For brand awareness and reach I use Instagram and Tik Tok as the channels to showcase my brand, my services and create a community. For instance, when it comes to reach clients and stablish a connection with my buyer persona I use LinkedIn and email most of the times to generate and impression and get a a closed deal.

[aavuti]

LinkedIn is the place to B2B for us. Utilizing platform's unique capabilities both in the form of organic and sponsored posts have driven better results for our marketing efforts. 

[YCrystalbella]

for my brand, it is instagram and tiktok currently. via sponsored ads an organic visibility channel seo and hashtag visibility

[dev506792]

we use organic and paid through social medias

[Anuoluwa4]

We use sponsored ads and influencer marketing. 

[JacquelineM]

Facebook. Primarily because of the ease and the high traffic- also the ease to follow up and respond to questions or concerns. We use FB for nearly every client. We also use IG and and TikTok quite a bit, but results consistently show FB as the top performer.

[PKhalilzadeh]

For me Instagram and Youtube.

[ymazumdar]

The most effective channel for me is Instagram as posting on it gives me the freedom of doing several formats in one area like posts, feed, carousel and reels (both long form and short). 

[ATitilayo8]

Medium is the most effective promotion channel for someone who owns a blog. Here's why: Many individuals love short-written content with white spaces and Medium also gives the website a 'vibe.'

[CEdward-Ngwu]

Instagram for me though.

[SAAPOETRY]

The most effective promotion channel? It’s the rhythm of community, the pulse of the crowd, the one where your words aren’t just read, they're felt.

For me, it’s social media, specifically Instagram and Twitter. Here’s why: these platforms let me share not just words, but vibes. I drop lines, I weave stanzas, I hit people where their hearts beat faster—where they scroll through their days looking for meaning, for moments, for truth. I hit them when they’re most alive in their feed.

I’m not just dropping links like I’m tossing bread crumbs to the wind. I’m building a dialogue. I’m reaching poets who need the fire. I’m reaching creatives, rebels, dreamers—people who want to see the world differently. And when they feel what I’m spitting, they share. They pass it along. That’s the magic. That’s the strategy.

I’m where the people are. The ones who need words that sting and soothe at the same time. The ones who know that content isn't just something you read, it's something you live.

[SNorman01]

Google Ads for higher ed seems to be the best fit.

[MQundarchee]

For my jewelry business, I feel like the most effective promotion channel is Instagram. Instagram is a visually-driven platform, which is perfect for showcasing beautiful, high-quality images and videos of jewelry. It also has strong engagement features like Stories, Reels, and influencer partnerships, making it ideal for reaching a broad audience. The platform’s ability to target specific demographics through ads and hashtags, combined with the visual appeal of the products, helps connect with potential customers and build brand loyalty.

[BBrillantesJr]

#Traditional Channels

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[CharlieSarkis]

With my age group I believe it would be TikTok, Instagram, and LinkedIn (social media).

[pukarkoirala7]

For my business, social media would likely be the most effective promotion channel. Platforms like Instagram, LinkedIn, and Facebook allow me to connect directly with my target audience, engage in real-time conversations, and showcase my products or services in a visually appealing and interactive way. By sharing valuable content, behind-the-scenes glimpses, and customer success stories, I can build trust and credibility. Social media also provides the opportunity for paid advertising, allowing me to target specific demographics and drive traffic to my website. With consistent posting, storytelling, and engaging with followers, social media can help increase brand awareness and loyalty, making it a powerful tool for business growth.

[LBrown61]

I am just getting started, so I am very active on Medium and Substack. I post relevant articles I've written to my LinkedIn profile.

[gsullivan1213]

Tiktok and LinkedIn would be most effective considering most people in my age group are gravitating towards tiktok and LinkedIn

[FlyingV]

LinkedIn is the most effective promotional channel for my business. I sell b2b services and most of my target market is on LinkedIn.

[TKenyon]

Instagram, TikTok and YouTube. My business is targeting more of the younger demographic so these platforms are the most effective in creating engagement.