What's your business's most effective promotion channel?

[kara_susvilla]

A successful content strategy should include a promotional plan that doesn't just share your content but strategically shares content with the people who will benefit most from it. Keeping this in mind, what's your business's most effective promotion channel and why? Tell us in the comments field below.

*To learn more about this, check out the How to Effectively Promote Content lesson via HubSpot Academy. 

[Jennife_r]

For my brand, social media particularly Instagram has proven to be the most effective promotion channel. A perfect example is the Gino x Maggi campaign featuring Hilda Baci. The collaboration combined vibrant visuals, a relatable influencer, and culturally resonant content to immediately grab attention and drive engagement. By leveraging Hilda’s personal brand and storytelling skills, the campaign connected with audiences emotionally and visually. That kind of targeted, influencer driven social media strategy is exactly why I focus heavily on Instagram to promote content it's fast, relatable, and measurable.

[LMcRae]

Our most effective promotion channel is email marketing, specifically targeted member email campaigns.

Email allows us to deliver personalized, relevant content directly to our audience segments based on their needs, behaviors, and stage in the member journey. Whether it’s financial literacy tips, seasonal lending offers, or community events, our email campaigns consistently drive higher engagement, click-through rates, and conversions compared to other channels.

Because we own the audience and can track performance in real time, email also helps us refine our content based on what resonates most—with minimal cost and maximum return.

[MGauvin1]

My most effective promotion channels are LinkedIn and Instagram. I utilize these platforms to showcase my design work and create organic content that engages my audience.

[RThomas139]

Keeping in mind the buyer personal, the most effective platforms would be Facebook and Instagram marketing plus Youtube as a channel. Pinterest could be another way to create brand awareness and traffic to the website.

[MSKhan017]

Facebook is the best promotion channel for our educational services promotion, because almost everybody educational institution is using it.  

[NMinors]

Email marketing and social media. 

Generating an organic and well-maintained mailing list is worth its weight in gold. Segmenting the list and using adapted approaches for each has been the best way to reach and remarket events and promotions.

[Vasith707]

• INSTAGRAM
• because as a digital marketing agency customers prefer to manage and handle their instagram accounts than other social media platforms

[Simmyilysm]

I think the effective promotion channel is social media and youtube marketing because currently people either are involved in social media like facebook, instagram, twitter or youtube . These are the best and effective way of promoting the content.

[Anzalna]

I think the effective promotion channel is social media and youtube marketing because currently people either are involved in social media like facebook, instagram, twitter or youtube . These are the best and effective way of promoting the content.

[OENI2]

My most effective promotion channel is social media as well as email marketing. 

[NKoenig]

I think my theater's best content channels are probably email marketing and social media. As this is a B2C business, that skews slightly toward younger consumers, it is best to meet my audience where they are and that is digital channels. I think optimizing my SEO to include film titles that my audience is interested in could be another way to get in touch with my audience. 

[Aramide_Ayodele]

Facebook and Google Ads

[DiyaZAnvar]

Social media platforms especially instagram 

[call_me_arslan]

Google ads works the best on me. I think its the most influencial source of ads I check.

[JDeAngelis7]

social media platforms

[Shamlan]

My most effective promotion channel is social media like meta platforms and youtube. By using meta platforms I can reach into the specific people i need

[NLee09]

my business' (podcast) most effective promotion channel is social media in the forms of instagram, tiktok, and youtube. my target audience is millenials and Gen Z, and I am able to link my podcast directly to instagram stories and posts. I would like to get into recording video with my podcasts, which can easily be promoted on insta, tiktok, and youtube. 

[EDaly62]

Our best promotion channel is definitely social media, especially Instagram. We can talk directly with our customers there and build a community around our brand. It's perfect for sharing our photos and videos which our customers really like. Plus, Instagram has those ad tools that let us target specific people based on what they're interested in, so we're not wasting money showing ads to people who won't care about our stuff. We can time our posts and ads to reach people when they're most likely to buy.

[EJM]

My most effective promotion channel for my business is Facebook, Instagram, Twitter, and YouTube. These platforms make it easy to share behind-the-scenes content, updates, trailers, and engage with my potential audience. 

[DANNYCLARA]

The most effective promotion channel for my business has been Instagram. Its visual nature aligns perfectly with the products I sell—such as lip glosses and slimes—and allows me to engage directly with my audience through stories, reels, and direct messages. By using targeted hashtags and collaborating with micro-influencers, I’ve been able to reach a niche yet loyal customer base who not only buys, but also shares my content organically. Instagram helps me turn followers into customers and customers into brand ambassadors. 

[jatinwrites]

To effectively target our young audience, our strategy is to promote our content on tiktok, youtube, instagram, and facebook. This type of promotion is likely to guarantee clicks from young users that scroll for hours on these apps.