Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

What's your business's most effective promotion channel?

A successful content strategy should include a promotional plan that doesn't just share your content but strategically shares content with the people who will benefit most from it. Keeping this in mind, what's your business's most effective promotion channel and why? Tell us in the comments field below.

 

*To learn more about this, check out the How to Effectively Promote Content lesson via HubSpot Academy. 

949 Replies 949
MDavenport72
Member

What's your business's most effective promotion channel?

Website

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JMackethan
Member

What's your business's most effective promotion channel?

Paid ads on social and display ads through Google Ads have been the best for our agency.

0 Upvotes
SDurakovic
Member

What's your business's most effective promotion channel?

website

0 Upvotes
Shivam27
Participant

What's your business's most effective promotion channel?

Linked, Instagram, Facebook

0 Upvotes
AAckerman4
Member

What's your business's most effective promotion channel?

Facebook and LinkedIn

0 Upvotes
RSmalling
Participant

What's your business's most effective promotion channel?

LinkedIn

0 Upvotes
Ogechi_Ezike20
Member

What's your business's most effective promotion channel?

I don't have now but I'll consider LinkedIn and Twitter.

0 Upvotes
mikellerogers
Member

What's your business's most effective promotion channel?

For my business, email marketing is the most effective promotion channel. It allows me to directly reach our clients and prospects with personalized content, special offers, and updates about new services at Revive Beauty Med Spa. Email marketing is especially powerful because it targets people who have already shown interest in our business, making them more likely to engage. By segmenting our email list and sending tailored messages, we can ensure that our promotions are relevant to each recipient, leading to higher conversion rates and stronger customer relationships.

BDawes
Participant

What's your business's most effective promotion channel?

My business’s most effective promotion channel is social media, particularly LinkedIn. I find that LinkedIn helps me connect directly with professionals in the automotive and entrepreneurship space, which aligns perfectly with my target audience. It allows me to engage with individuals who are most likely to benefit from my content, whether it's about car maintenance tips, business advice, or success strategies. The platform’s features, like LinkedIn groups and posts, make it easy to share content with the right people at the right time.

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VALEDOSPINA
Participant

What's your business's most effective promotion channel?

For brand awareness and reach I use Instagram and Tik Tok as the channels to showcase my brand, my services and create a community. For instance, when it comes to reach clients and stablish a connection with my buyer persona I use LinkedIn and email most of the times to generate and impression and get a a closed deal.

aavuti
Member

What's your business's most effective promotion channel?

LinkedIn is the place to B2B for us. Utilizing platform's unique capabilities both in the form of organic and sponsored posts have driven better results for our marketing efforts. 

0 Upvotes
YCrystalbella
Member

What's your business's most effective promotion channel?

for my brand, it is instagram and tiktok currently. via sponsored ads an organic visibility channel seo and hashtag visibility

0 Upvotes
dev506792
Member

What's your business's most effective promotion channel?

we use organic and paid through social medias

0 Upvotes
Anuoluwa4
Participant

What's your business's most effective promotion channel?

We use sponsored ads and influencer marketing. 

0 Upvotes
JacquelineM
Member

What's your business's most effective promotion channel?

Facebook. Primarily because of the ease and the high traffic- also the ease to follow up and respond to questions or concerns. We use FB for nearly every client. We also use IG and and TikTok quite a bit, but results consistently show FB as the top performer.

0 Upvotes
PKhalilzadeh
Member

What's your business's most effective promotion channel?

For me Instagram and Youtube.

0 Upvotes
ymazumdar
Member

What's your business's most effective promotion channel?

The most effective channel for me is Instagram as posting on it gives me the freedom of doing several formats in one area like posts, feed, carousel and reels (both long form and short). 

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ATitilayo8
Member

What's your business's most effective promotion channel?

Medium is the most effective promotion channel for someone who owns a blog. Here's why: Many individuals love short-written content with white spaces and Medium also gives the website a 'vibe.'

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CEdward-Ngwu
Participant

What's your business's most effective promotion channel?

Instagram for me though.

0 Upvotes
SAAPOETRY
Member

What's your business's most effective promotion channel?

The most effective promotion channel? It’s the rhythm of community, the pulse of the crowd, the one where your words aren’t just read, they're felt.

For me, it’s social media, specifically Instagram and Twitter. Here’s why: these platforms let me share not just words, but vibes. I drop lines, I weave stanzas, I hit people where their hearts beat faster—where they scroll through their days looking for meaning, for moments, for truth. I hit them when they’re most alive in their feed.

I’m not just dropping links like I’m tossing bread crumbs to the wind. I’m building a dialogue. I’m reaching poets who need the fire. I’m reaching creatives, rebels, dreamers—people who want to see the world differently. And when they feel what I’m spitting, they share. They pass it along. That’s the magic. That’s the strategy.

I’m where the people are. The ones who need words that sting and soothe at the same time. The ones who know that content isn't just something you read, it's something you live.

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