Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

What's your business's most effective promotion channel?

A successful content strategy should include a promotional plan that doesn't just share your content but strategically shares content with the people who will benefit most from it. Keeping this in mind, what's your business's most effective promotion channel and why? Tell us in the comments field below.

 

*To learn more about this, check out the How to Effectively Promote Content lesson via HubSpot Academy. 

937 Replies 937
dev506792
Member

What's your business's most effective promotion channel?

we use organic and paid through social medias

0 Upvotes
Anuoluwa4
Participant

What's your business's most effective promotion channel?

We use sponsored ads and influencer marketing. 

0 Upvotes
JacquelineM
Member

What's your business's most effective promotion channel?

Facebook. Primarily because of the ease and the high traffic- also the ease to follow up and respond to questions or concerns. We use FB for nearly every client. We also use IG and and TikTok quite a bit, but results consistently show FB as the top performer.

0 Upvotes
PKhalilzadeh
Member

What's your business's most effective promotion channel?

For me Instagram and Youtube.

0 Upvotes
ymazumdar
Member

What's your business's most effective promotion channel?

The most effective channel for me is Instagram as posting on it gives me the freedom of doing several formats in one area like posts, feed, carousel and reels (both long form and short). 

0 Upvotes
ATitilayo8
Member

What's your business's most effective promotion channel?

Medium is the most effective promotion channel for someone who owns a blog. Here's why: Many individuals love short-written content with white spaces and Medium also gives the website a 'vibe.'

0 Upvotes
CEdward-Ngwu
Participant

What's your business's most effective promotion channel?

Instagram for me though.

0 Upvotes
SAAPOETRY
Member

What's your business's most effective promotion channel?

The most effective promotion channel? It’s the rhythm of community, the pulse of the crowd, the one where your words aren’t just read, they're felt.

For me, it’s social media, specifically Instagram and Twitter. Here’s why: these platforms let me share not just words, but vibes. I drop lines, I weave stanzas, I hit people where their hearts beat faster—where they scroll through their days looking for meaning, for moments, for truth. I hit them when they’re most alive in their feed.

I’m not just dropping links like I’m tossing bread crumbs to the wind. I’m building a dialogue. I’m reaching poets who need the fire. I’m reaching creatives, rebels, dreamers—people who want to see the world differently. And when they feel what I’m spitting, they share. They pass it along. That’s the magic. That’s the strategy.

I’m where the people are. The ones who need words that sting and soothe at the same time. The ones who know that content isn't just something you read, it's something you live.

0 Upvotes
SNorman01
Participant

What's your business's most effective promotion channel?

Google Ads for higher ed seems to be the best fit.

0 Upvotes
MQundarchee
Contributor

What's your business's most effective promotion channel?

For my jewelry business, I feel like the most effective promotion channel is Instagram. Instagram is a visually-driven platform, which is perfect for showcasing beautiful, high-quality images and videos of jewelry. It also has strong engagement features like Stories, Reels, and influencer partnerships, making it ideal for reaching a broad audience. The platform’s ability to target specific demographics through ads and hashtags, combined with the visual appeal of the products, helps connect with potential customers and build brand loyalty.

0 Upvotes
BBrillantesJr
Contributor

What's your business's most effective promotion channel?

#Traditional Channels

Event Marketing: Join our launch event! Get exclusive discounts!

0 Upvotes
CharlieSarkis
Member

What's your business's most effective promotion channel?

With my age group I believe it would be TikTok, Instagram, and LinkedIn (social media).

0 Upvotes
pukarkoirala7
Member

What's your business's most effective promotion channel?

For my business, social media would likely be the most effective promotion channel. Platforms like Instagram, LinkedIn, and Facebook allow me to connect directly with my target audience, engage in real-time conversations, and showcase my products or services in a visually appealing and interactive way. By sharing valuable content, behind-the-scenes glimpses, and customer success stories, I can build trust and credibility. Social media also provides the opportunity for paid advertising, allowing me to target specific demographics and drive traffic to my website. With consistent posting, storytelling, and engaging with followers, social media can help increase brand awareness and loyalty, making it a powerful tool for business growth.

LBrown61
Participant

What's your business's most effective promotion channel?

I am just getting started, so I am very active on Medium and Substack. I post relevant articles I've written to my LinkedIn profile.

0 Upvotes
gsullivan1213
Member

What's your business's most effective promotion channel?

Tiktok and LinkedIn would be most effective considering most people in my age group are gravitating towards tiktok and LinkedIn

0 Upvotes
FlyingV
Participant

What's your business's most effective promotion channel?

LinkedIn is the most effective promotional channel for my business. I sell b2b services and most of my target market is on LinkedIn.

TKenyon
Member

What's your business's most effective promotion channel?

Instagram, TikTok and YouTube. My business is targeting more of the younger demographic so these platforms are the most effective in creating engagement.

RebirthCholsang
Member

What's your business's most effective promotion channel?

The most effective promotion channel I use for my business is instagram.

Reason being that i use more of visuals(videos) to convey my message.

0 Upvotes
HGonzalezArdo
Member

What's your business's most effective promotion channel?

I tend to use instagram and youtube

0 Upvotes
OJallow
Member

What's your business's most effective promotion channel?

What's your business's most effective promotion channel?

I use  Instagram and Youtube  link to my website inorder to reach a wider and diverse audience.

0 Upvotes