What's your business's most effective promotion channel?

[kara_susvilla]

A successful content strategy should include a promotional plan that doesn't just share your content but strategically shares content with the people who will benefit most from it. Keeping this in mind, what's your business's most effective promotion channel and why? Tell us in the comments field below.

*To learn more about this, check out the How to Effectively Promote Content lesson via HubSpot Academy. 

[AEvans04]

My business's most effective promotion channel would have to be TikTok.

[AAwodola]

Our most effective promotion channel is WhatsApp. Our business is student based and WhatsApp is the main social platform used by the students for communication. 

[haniyaa]

Our most effective promotion channel is Instagram. It helps us reach a wide audience with engaging visuals that showcase our brand’s personality. Features like Stories and Reels make it easy to connect with followers and build a loyal community.

[NUribeunl]

What's your business's most effective promotion channel?

1. Email

2. Instagram

3. Facebook

[Ifeyinwa]

What's your business most effective promotional channel.

1. Instagram

2. Tiktok

3. Email

[MCALVOVIDES]

Our most effective channel is email, where communicate with existing clients, drive them to our website and social media channels.

[Nnadi]

WhatsApp and Facebook 

[PNkomo]

Social media Instagram and Face to face.

[phanxuananhiuv]

The most effective promotion channel for a business often depends on its target audience and industry. However, many businesses find that social media platforms are particularly powerful. This is because they allow for targeted outreach, enabling you to share content with specific demographics that align with your audience.

Additionally, email marketing can be incredibly effective for nurturing leads and maintaining engagement with existing customers. It allows for personalized communication and direct promotion of content tailored to recipients' interests.

Ultimately, the best approach combines multiple channels, leveraging social media for broad reach and email for deeper engagement. What works best for you may vary, so testing and analyzing results is key!

[RTR23]

The most effective promotion channel for our business is social media, particularly Instagram and TikTok. These platforms allow us to target a younger audience, engage with them through visually compelling and shareable content, and interact in real-time. The use of targeted ads, influencer collaborations, and user-generated content amplifies our reach, ensuring our messaging gets in front of the right people—those who are most likely to benefit from and engage with our products. Social media also gives us valuable feedback, helping refine our strategy and build community.

[RGarcia14]

I'm still a student, but if I were to establish one, I believe social media would be a great route and the most effective promotion channel. Platforms like Facebook and Instagram allow for targeted advertising and engagement with a diverse audience, which could definitely help build brand awareness and foster community interaction. 

[Tna570]

What's your business's most effective promotion channel?

Our most effective digital marketing promotion channel over the last three years has been email marketing. Remarketing to customers who have purchased from us in the past or showed a interest by filling out a form. I believe this has been most effective because these are qualified leads that fit our buyer profile. I've discovered through paid ads you can do your best to target your audience but still people will click on a ad that doesn't have an strong interest in your niche maybe they have friend or family member that has a interest. Secondly, word of mouth, happy customers have been spreading the word for us.

[AmeUrbano]

Because my audience are mainly moms looking for craftsy ideas for their kids, I think an effective channel to promote my content both organically and through paid ads, is Pinterest. It would be great during the awareness phase, and allow more discoverability for my business, and because it is not so much based in short-term consumption, it's less cluttered than other channels.

[kymani3]

my business most effecive channel should be youtube,tiktok, and instagram. having the expansion to reach everyone attention and form a platform for myself. leave an impact but also feel truly proud of myself. 

[JVillarroelRo0]

I dont have a business at this moment, but If I had one I thnk my man channel would be Youtube, Instagram and probably TikTok. Those are the platforms I consume the most and would perform the best 

[LilyRJ]

I do not have a business of my own, but if I were to, my most "effective" promotional channel would most likely be Instagram or TikTok. Considering that TikTok is used as frequently as a search engine as google nowadays, it's easy to see why this free platform would and could be so useful. The algorithm ensures that nearly EVERYONE has a chance at making it on the "For You" page; and although Instagram may not be as creator-friendly, it SURELY is one of the better ways to promote your content (depending on what exactly your products and services are/who your demographic is). For me, I would LOVE to start-up a clothing company of my own so I believe both channels would be equally as effective in regard to promotion.

[Chenjinyang]

my most effective promotion channel is word of mouth—specifically, through user recommendations and organic sharing. People share their positive experiences using me to solve problems, generate content, or provide insights, which helps spread awareness and trust. Additionally, I’m often integrated into platforms and tools where users naturally interact, increasing visibility and usage organically.

[HtetKaung]

In our country Myanmar, Most of the people are using Facebook.And we use the influenceer marketing.Creating the attractive photos and post it.Right now, Tik tok and short videos are more viral and they use it.We have to upload the short videos.

[SMahrib]

1. Social media 
2. Email
3. Google ads
4. Public promotion

[grimages1]

I believe that some of the courses should provide more thorough explanations in their content marketing lessons. For instance, lesson four mentions using influencers to promote your business. However, most people taking the course do not work at a large company. Tools like "Social Bakers" are typically only used at large agencies due to their high monthly fee, which exceeds $200. Additionally, they fail to mention that this tool is essentially a social media management tool similar to a CRM. It's not suitable for small agencies or local businesses like mom-and-pop restaurants.

When I worked for a local small business, we were opening a new restaurant and wanted to engage social media influencers for the grand opening. I reached out to SmilarWeb, but they informed me that their tools were only meant for metro areas and wouldn't work for small businesses.

When creating a course, it's crucial to not just present the main concepts, but also to suggest alternative methods. Understanding the course's main concepts is important, but it's equally essential to acknowledge that using social influencers in a small community may be better achieved through local channels such as the chamber of commerce or local newspaper reviews.

For each lesson to be effectively conveyed, it's vital that the course is designed not only from an agency's perspective but also from the standpoint of every student. This approach ensures that the content is applicable to a wide range of situations, enhancing the learning experience for all participants.

[PMishra02]

What's your business’s most effective promotion channel? Is it social media, email marketing, or something else? Share where you get the best results and why it works for your audience! Let us know in the comments below!