What's your business's most effective promotion channel?

[kara_susvilla]

A successful content strategy should include a promotional plan that doesn't just share your content but strategically shares content with the people who will benefit most from it. Keeping this in mind, what's your business's most effective promotion channel and why? Tell us in the comments field below.

*To learn more about this, check out the How to Effectively Promote Content lesson via HubSpot Academy. 

[JVillarroelRo0]

I dont have a business at this moment, but If I had one I thnk my man channel would be Youtube, Instagram and probably TikTok. Those are the platforms I consume the most and would perform the best 

[LilyRJ]

I do not have a business of my own, but if I were to, my most "effective" promotional channel would most likely be Instagram or TikTok. Considering that TikTok is used as frequently as a search engine as google nowadays, it's easy to see why this free platform would and could be so useful. The algorithm ensures that nearly EVERYONE has a chance at making it on the "For You" page; and although Instagram may not be as creator-friendly, it SURELY is one of the better ways to promote your content (depending on what exactly your products and services are/who your demographic is). For me, I would LOVE to start-up a clothing company of my own so I believe both channels would be equally as effective in regard to promotion.

[Chenjinyang]

my most effective promotion channel is word of mouth—specifically, through user recommendations and organic sharing. People share their positive experiences using me to solve problems, generate content, or provide insights, which helps spread awareness and trust. Additionally, I’m often integrated into platforms and tools where users naturally interact, increasing visibility and usage organically.

[HtetKaung]

In our country Myanmar, Most of the people are using Facebook.And we use the influenceer marketing.Creating the attractive photos and post it.Right now, Tik tok and short videos are more viral and they use it.We have to upload the short videos.

[SMahrib]

1. Social media 
2. Email
3. Google ads
4. Public promotion

[grimages1]

I believe that some of the courses should provide more thorough explanations in their content marketing lessons. For instance, lesson four mentions using influencers to promote your business. However, most people taking the course do not work at a large company. Tools like "Social Bakers" are typically only used at large agencies due to their high monthly fee, which exceeds $200. Additionally, they fail to mention that this tool is essentially a social media management tool similar to a CRM. It's not suitable for small agencies or local businesses like mom-and-pop restaurants.

When I worked for a local small business, we were opening a new restaurant and wanted to engage social media influencers for the grand opening. I reached out to SmilarWeb, but they informed me that their tools were only meant for metro areas and wouldn't work for small businesses.

When creating a course, it's crucial to not just present the main concepts, but also to suggest alternative methods. Understanding the course's main concepts is important, but it's equally essential to acknowledge that using social influencers in a small community may be better achieved through local channels such as the chamber of commerce or local newspaper reviews.

For each lesson to be effectively conveyed, it's vital that the course is designed not only from an agency's perspective but also from the standpoint of every student. This approach ensures that the content is applicable to a wide range of situations, enhancing the learning experience for all participants.

[PMishra02]

What's your business’s most effective promotion channel? Is it social media, email marketing, or something else? Share where you get the best results and why it works for your audience! Let us know in the comments below!

[vamshireddy]

Social Media platforms, through more content to focuse on quality driven audience.

[fkaada]

LinkedIn, because of the organic reach and professionalism there is on the platform. Infographics, engaging comments and LinkedIn ads to webinars are a fine combo. I also have a content marketing newsletter for my brand since I am a digital advisor with a marketing and branding management profile.

[Silvinf]

In my opinion, the four methods mentioned earlier are very effective for improving business performance. However, in my business, using social media ads and paying influencers to promote products has had a significant impact. I believe this is a highly effective combo for boosting engagement in a business.

[NouraAlMulhim]

.

[AStewart91]

I don't have a physical product to sell. I operate a Blog and promote it on twitter and instagram. I've had professional associations retweet my blog posts from twitter - so far I have found this to be the most effective channel.

[Mehganm11]

I’m an author so my business is writing novels, specifically dark fantasy romance. This specific business has three main promotional channels that are the most effective. The first two are through social media platforms TikTok and Instagram. Both of these platforms are huge for authors, especially if done right. The third promotional channel is my author website, which contains all the information for my novels, (current and upcoming) appearances, blog, and writing services. While other promotion channels like X and Facebook will also benefit my business, they do not carry the same level of audience engagement nor the group size that search for that specific content. There is even #BookTok which is extremely popular for writers and readers to receive up-and-coming novels and popular novels. These promotional channels is where you catch the readers interest and then from there they can access my website to learn more about me as an author and my future novels.  

[MWeidner]

Most effective platform for my advertising has been facebook and instagram.

[MrKratos]

What's your business's most effective promotion channel?

A blog and social media dissemination (Twitter).

[IMensah]

For my delivery service company, Google Ads (Search & Display) is highly effective because it targets customers actively searching for delivery services, ensuring visibility at the moment of intent. Additionally Instagram allows for targeted ads, reaching a broader audience and engaging them with promotions, reviews, and service showcases.

[CoCoAnTe]

What's your business's most effective promotional channel ?

Social media ads for now 

[mischacc]

Emails that have an interactive feature where users can click and engage 

[SFolorunso]

Email and other conversation marketing channels like Facebook messenger, telegram, and WhatsApp 

[GGoraya]

I think SEO and Social Media Marketing are most important content strategy.

[AMc33]

Email is our most used and most successful channel.