Content Marketing

Champion
HubSpot Employee
HubSpot Employee

What's your #1 content strategy tip?

We believe knowledge and ideas should be shared often. That's how we, together, transform the way the world does business. Now that you've learned how to create a content strategy, what advice would you give to someone looking to get started?

 

If you see a suggestion you like, then give it an upvote and add a new one.

 

**Is this your first time visiting the Content Marketing Study Group? If so, click here to get started

164 Replies 164
feyisayo1
Participant

What's your #1 content strategy tip?

IMPLEMATION IS KEY , IMPLEMENT WHAT YOU VE LEARNED 

0 Upvotes
OBajela
Participant

What's your #1 content strategy tip?

Create and understand your product persona first. This way you would know how to create your content strategy.

0 Upvotes
ReneeJ
Participant

What's your #1 content strategy tip?

Understand the media landscape, culture and language to avoid major errors or crises. 

0 Upvotes
MLuke123
Member

What's your #1 content strategy tip?

Understand your target audience at different stages of the process, and speak directly to them using relatable language. Be sincere and authentic. Develop relationships, not transactions.  

0 Upvotes
McChester
Contributor

What's your #1 content strategy tip?

I am actually going to share 5 :).

This is for me to also review the 5 top learning points of this course.

 

1. Know your target - what is the main goal? Keep this list of goals under 5.

2. Turn this target into a SMART goal. 

3. Audit available data, content, buyer persona, and channels used.

4. Create a list of content ideas that branch from your goal.

5. Schedule, post on a consistent basis, and track progress.

VICTOROSE
Participant

What's your #1 content strategy tip?

Design your buyer persona, set SMART goals, know your metrics and create contents that will help you achieve your goals.

0 Upvotes
SubhanaYasin
Member

What's your #1 content strategy tip?

Optimize content for different channels. Test and experiment to see what works. Set SMART goals. Share your goals and outcomes with your teams and organization. Listen to your customers. 

0 Upvotes
CMatthews9
Member

What's your #1 content strategy tip?

My favorite content strategy tip is knowing your target audience and determining which platform to best reach them. Understanding your target audience will make it easier to talk about how your product and/or service will provide a solution for them and getting them to go through the buyer's journey eventually considering buying from you.

0 Upvotes
ASalvetti
Member

What's your #1 content strategy tip?

Set Smart goals, define your audience, your area of expertise (to develop quality content), evaluate your resources/budget, and define your KPIs. 

0 Upvotes
SYupanquiSara
Member

What's your #1 content strategy tip?

my advice is thinking about quality content to generate strong ties with your audience

0 Upvotes
DCornerddebbie
Participant

What's your #1 content strategy tip?

The content strategy course is worth every detail, learnt a whole lot.

0 Upvotes
DTurner
Member

What's your #1 content strategy tip?

Do your research and experiment.

0 Upvotes
GuyLuyanda
Member

What's your #1 content strategy tip?

In marketing, there is no one size fits all approach. Remember. Different strokes for different folks. Test learn and evolve. 

0 Upvotes
MukhtarMeer
Participant

What's your #1 content strategy tip?

Get started with any brand even your own brand or personal account.
Practice with achievable metrics and look for ways to improve.
Observe what other brands are doing and get inspired, measure the effect and adapt to your audience.

 

Follow the OODA loop (observe, orient, decide, act) before and after launching content.

LHallbrooks
Contributor

What's your #1 content strategy tip?

My advice for aspiring content strategists is to be flexible in your thinking. One reason is you need to know what is going on with competitors and your industry in general. Another is that technology is ever growing so new tech might save you and your company time and energy. Lastly, a content strategist can plan all they want but they need to be able to fit in something that needs to be address in a timely manner. 

MMarra
Member

What's your #1 content strategy tip?

When developing a ceontent strategy I'd recommend finding the brand voice after doing some research. Either emulate something succesful if you can't seem to differentiate, or try somethng completely unique and take a risk doing something original. 

0 Upvotes
SPrasad1
Member

What's your #1 content strategy tip?

I feel before making a content strategy, research your brand performance, audience, and competitor website. Take feedback from all customer touchpoints and then edit your framework. Work, edit, and plan your content strategy and check what do you want to change after a certain period of time.

0 Upvotes
KBaumann
Member

What's your #1 content strategy tip?

Patience. 

0 Upvotes
jamie009
Participant

What's your #1 content strategy tip?

social media story posts instagram like polls

AVanSteenburg
Member

What's your #1 content strategy tip?

I'd recommend testing social media story posts to engage with the customers on a regular basis and give them a reason to check your page. I used the stories to increase my sales for my clothing brand by 400%.

0 Upvotes