What's your #1 content strategy tip?

[Champion]

We believe knowledge and ideas should be shared often. That's how we, together, transform the way the world does business. Now that you've learned how to create a content strategy, what advice would you give to someone looking to get started?

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**Is this your first time visiting the Content Marketing Study Group? If so, click here to get started. 

[Jesseking011]

Never feel accomplished.

Always try to grow and enhance your knowledge in any way you can.

[MituM]

My advice would be to all those students or interns who are trying to make theri way towards the Content marketing industry to take this quick crash course as this will give them a lot of ideas on many things that could help them to know better.

[DS-L]

Advice that I would give to someone looking to get started in content marketing and content strategy is 1) know your marketing channels, 2) experiment with different types of content, and 3) gain feedback from stakeholders including other teams in your organisation and your target audiences/customers.

[JPerera]

Understand the product or service you offer, along with its niche user (main customer)
Find out other avenues of customer bases that may be accessible (Similar groups)

Plan your digital existence as in access to different platforms and the manner in which you interact in them depending on your customer behaviour and lifestyle.

[DSuiter]

Tailor your messaging to different media channels based on what the users value. You don't want to post the same message on LinkedIn that you might on TikTok.

[MMM6]

i will share fivekey takeaways that you can foolow to become a successful content strategist

1) choose your social platfrom and start building your social presence on it

 2) deveop a smart goal and dtermine the KPI for it and create content to achieve it 

3) devlop a content strategy by knowing your audience and start implementing on the socials

4) Experiment with your content strategy and tweak it once a month to achieve better results by ANALYSING your well performing content 

5) stay  CONSISTENT on creating content on your socials , ANALYSE and viola thast it you will have a  social presence on your social media platfroms

tweak whatever you have learnt and provide it as services to your prospects.

[feyisayo1]

IMPLEMATION IS KEY , IMPLEMENT WHAT YOU VE LEARNED 

[OBajela]

Create and understand your product persona first. This way you would know how to create your content strategy.

[ReneeJ]

Understand the media landscape, culture and language to avoid major errors or crises. 

[MLuke123]

Understand your target audience at different stages of the process, and speak directly to them using relatable language. Be sincere and authentic. Develop relationships, not transactions.  

[McChester]

I am actually going to share 5 :).

This is for me to also review the 5 top learning points of this course.

1. Know your target - what is the main goal? Keep this list of goals under 5.

2. Turn this target into a SMART goal. 

3. Audit available data, content, buyer persona, and channels used.

4. Create a list of content ideas that branch from your goal.

5. Schedule, post on a consistent basis, and track progress.

[VICTOROSE]

Design your buyer persona, set SMART goals, know your metrics and create contents that will help you achieve your goals.

[SubhanaYasin]

Optimize content for different channels. Test and experiment to see what works. Set SMART goals. Share your goals and outcomes with your teams and organization. Listen to your customers. 

[CMatthews9]

My favorite content strategy tip is knowing your target audience and determining which platform to best reach them. Understanding your target audience will make it easier to talk about how your product and/or service will provide a solution for them and getting them to go through the buyer's journey eventually considering buying from you.

[ASalvetti]

Set Smart goals, define your audience, your area of expertise (to develop quality content), evaluate your resources/budget, and define your KPIs. 

[SYupanquiSara]

my advice is thinking about quality content to generate strong ties with your audience

[DCornerddebbie]

The content strategy course is worth every detail, learnt a whole lot.

[DTurner]

Do your research and experiment.

[GuyLuyanda]

In marketing, there is no one size fits all approach. Remember. Different strokes for different folks. Test learn and evolve. 

[MukhtarMeer]

Get started with any brand even your own brand or personal account.
Practice with achievable metrics and look for ways to improve.
Observe what other brands are doing and get inspired, measure the effect and adapt to your audience.

Follow the OODA loop (observe, orient, decide, act) before and after launching content.

[LHallbrooks]

My advice for aspiring content strategists is to be flexible in your thinking. One reason is you need to know what is going on with competitors and your industry in general. Another is that technology is ever growing so new tech might save you and your company time and energy. Lastly, a content strategist can plan all they want but they need to be able to fit in something that needs to be address in a timely manner.