What's an opportunity for contextual marketing on your website?

[kara_susvilla]

Consider this: Your manager tasks you with making your company's website more inviting and personalized. How would you go about identifying opportunities to get started? Tell us in the comments below.

*To learn more about this, check out the Planning a Contextual Marketing Strategy lesson via HubSpot Academy. 

[srichardson7]

An example of an opportunity for contextual marketing on your website is providing a list of specific products for certain events, such as birthday parties, baby showers and etc.

[AAckerman4]

Contextual marketing helps identify your potiental customers. It also helps increase your business. I would identify who my buyer personas are, what they are looking for and how I can help them get what they are looking for and make it a win-win compromise for both me and the customer. 

[KIUWAN]

Contextual marketing can help increase engagement and conversion rates by providing website visitors with a relevant and personalized experience.

[KIUWAN]

Use contextual marketing by observing user behavior on our website. This includes what they searched for, the pages they visited, and how long they stayed. Based on this information, we can show them content and recommendations that match their interests. We may also use their location to recommend nearby services or products

[PBissht15]

First, I would collect major pieces of information that not only help my website traffic to get the solutions with smart CTA, Smart Text, and valuable content but also help my company portray a smart user segmentation based on their engagement with my website.

[JJewell]

To create a more tailored and engaging website experience, we can leverage contextual marketing by analyzing user behavior—search queries, page visits, and time spent. This allows us to deliver relevant content, recommendations, and location-based suggestions. Additionally, personalized emails or messages based on their interactions can boost engagement and retention, making our site more intuitive and user-centric.

[EMoolla2]

Hospitality offerings based on location

[ABlessing66]

great

[ABlessing66]

By chosing my segments carefully.

[RKithama]

I would choose the right segment and the right strategy to implement.

[Amzylidanvas]

To make your website more inviting and personalized,  one can start by analyzing user data to identify patterns, segmenting their audience, and implementing dynamic content and personalized CTAs based on their behavior.

[kpereirasantos]

I believe contextual marketing can be a powerful strategy for e-commerce, allowing personalized offers based on a user's previous searches. For example, if I own an online children's clothing store and a customer applies filters to select the size and style of the items they’re looking for, I can create targeted campaigns tailored to those preferences.

Additionally, it's possible to segment the audience more precisely, offering benefits like free shipping to specific regions. If I’m participating in a fair in a particular area, I can also use social media and the website to invite people from that region to visit the booth.

The possibilities with contextual marketing are virtually endless!

[BGAYTANREYES]

La mayoría de las interfaces de usuario indican al usuario cómo utilizarlas mediante botones de llamada a la acción y menús desplegables.

[alannarhodes]

How can you make a website interactive?  Most user interfaces direct the user on how to use it by providing call-to-action buttons and drop menus, which are traditionally limiting (but now do not have to be). Instead, a website could be more interactive by utilizing current technology, such as machine learning and artificial intelligence, so that it goes beyond traditional static interfaces and actively engages users in a more adaptive, personalized, dynamic way. For example, updating from a responsive to a semantic search. 

[MMohammed1]

An opportunity for contextual marketing on your website is displaying personalized product recommendations based on a user's browsing history or location. For example, showing region-specific promotions or content tailored to their previous interactions can enhance user engagement and conversion rates.

[alannarhodes]

I think retargeting is a good strategy, but it's invasive. 

[PConrad7]

I do have a big opportunity to put my segmentation into action! I have segmented my market opportunities by industries and by regions, and I can provide contextual marketing to those different offers depending on where the leads are coming from. This is very exciting!

[KBourzgui]

L'opportunité de marketing contextuel sur votre site Web réside dans la personnalisation de l'expérience utilisateur. 

[BérangèreL]

Bonjour @KBourzgui,

Bienvenue dans la Communauté ! C'est un plaisir de vous avoir ici !
Pour information, vous avez répondu à un post sur la Communauté anglophone 🙂

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A bientôt sur la Communauté !
Bérangère.

[SBose17]

Make the reading simple and effective. No big, fancy words, just daily jargon and some context-specific writing should be a good way to start!