What's an opportunity for contextual marketing on your website?

[kara_susvilla]

Consider this: Your manager tasks you with making your company's website more inviting and personalized. How would you go about identifying opportunities to get started? Tell us in the comments below.

*To learn more about this, check out the Planning a Contextual Marketing Strategy lesson via HubSpot Academy. 

[AstraD]

1.) using data cookies to help streamline and personalize user experience

2.) use a chatbot and implement conversation marketing techniques

[adiagung]

Need to know personalization of visitor then know what them want. Segmentation for visitor is able to website

[Tiziana_Sanzone]

personalizing with the first name and personal opportunities

[leosevs]

Chatbots who can't be in the uncanney valley, I will see (100% tired and with 0 creativity!)

[ejones087]

So, despite the fact that I need to find the correct segment before thinking about marketing opportunities to customize the company's website, I'll use demographic segmentation.

[npostema]

Create single sign forms for mobile users looking for quick access.

[AmirWagih]

I would segment my audience into different clusters, and optimize the user experience for each cluster.

[JSavage]

Ask friends as associates to navigate the site as a user and note deficiencies. Tackle thos. 

[ejones087]

Well, I'll use demographic segmentation despite the fact that I need to find the correct segment before thinking about marketing opportunities that will customise the company's website.

[Presty]

Smart Content Segmentation

[APEXDCREATOR]

Contextual marketing enhances the overall customer experience by providing data-driven content that is personalized to an individual's situation and needs. using Demographic segmentation would be great

[NOmiwade]

In this case, my focus will be to optimize the default content on the site, then I can draft out smart content that ensures personalization is taken care of. 

[Kratos]

well, it's essential that I identify the right segment before thinking about marketing opportunities that will personalize the company's website but notwithstanding, I will make use of demographic segmentation 

[RPeres]

I'd really delve into the customer personas. Our's is s specialized company, so segmenting the personas is key to really identified who is really a good fit for our company. 

[SShahzad]

By smart content segmentation

[JGonzalez0]

Using smart content segmentation 

[SouravRipon]

select the high performing page first and then create smart content for personalization.

[MTalenfeld]

Identifying opportunities always starts with your customers' needs, challenges, wants, and desires. Learning as much about them as I can is a great start. Reviewing and analyzing data always reveals patterns and trends. And if I find something that stands out, which could drive more business, I form a test if I have enough records in that segment to make a meaningful difference. 

One last note: I have lots of what seem to be great ideas but never go all in without doing more research and testing. I have seen too many people and companies make this mistake, which is a risk I never want to take.

[SCasteloBranc]

typeform

[MRau]

I would start in small areas and work outward. 

[RJordan12]

Determining the right content segmentation