Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how would you go about implementing personalization and what steps would you need to take? Share your example in the comments below.
Depending on the product, I can collect details such as location or birth date, using the information to proactively engage customers with relevant information that can help them get more value from their purchase or drive repeat purchase.
An example of personalization that I use is the email introductions. When I send out emails to members at work, I usually would say good morning, good afternoon, etc with their names so it is more personable to them. I usually do Hi there or Hey there if approached in person at the window.
The platform allows users to customize their profiles and experiences based on their interests and industries, adding a personal touch to their interactions.
A great way of using personalization is on personalized e-mails and a bit more deeper would be segmentation of people that are interested in a certain product, and because they've been clicking into - send an offer or make a blog about that specific product and showcase it, show benefits, and so on.
would someone says it's a good idea ? I love feedback, specially because I'll implement this on my website.
The personalization in contextual marketing is a connection between an individual and the company. You need to address the individual for any communication that starts with the first name, and mail address, and the main part is the context that helps the user get easily engaged with your content.
Personalisation can be seeing preferences in media to enhance engagement in websites, like for Spotify, seeing what genres they may be interested through seeing their emails or Youtube, and suggesting them to audiences.
Personalization goes beyond using just Name and Company. We can leverage the information provided by leads in forms and surveys to add more detailed personalization to our communication. This can make emails more relevant, increasing open rates and engagement in reading.
The individual personalization of each client is vital for companies, it gives them that sense of belonging focused on what each one needs, using search patterns and web behavior, an example of this are music recommendations or streaming services such as Spotify that through musical behavior patterns, analyze it and generate a customized experience.
An example of personalization is recommending shows and movies based on a user’s viewing history. By analyzing past choices, suggests content tailored to the user’s preferences, such as highlighting new releases in genres they've watched or recommending similar series to those previously enjoyed.
An example of a website with a positive user experience (UX) is HubSpot's Community platform. Here’s why it stands out:
1. Intuitive Navigation:
The layout is clean and straightforward, with well-organized categories for users to find relevant information quickly.
Easy access to resources like blogs, forums, and knowledge bases through a simple, user-friendly interface.
2. Responsive Design:
The site is optimized for all devices, providing a seamless experience whether accessed via mobile, tablet, or desktop.
Interactive elements load smoothly, ensuring quick access to information without lag.
3. Engagement Features:
The HubSpot Community encourages participation through discussion forums, where users can ask questions, share experiences, and get answers from peers and experts.
Gamification elements, like badges and rewards for participation, enhance engagement and create a sense of accomplishment for users.
4. Personalization:
The platform allows users to customize their profiles and tailor their experiences based on their interests and industry, which adds a personalized touch to their interactions.
5. Help Resources:
HubSpot offers an extensive library of help articles, videos, and tutorials, making it easy for users to find the support they need without leaving the community.
Real-time chat and customer support are also accessible for more immediate concerns.
This combination of usability, accessibility, and engagement tools makes HubSpot Community a positive example of good user experience.
HubSpot’s AI-powered customer agent resolves up to 50% of customer queries instantly, with some customers reaching up to 90% resolution rates. Learn More.