Content Marketing

kara_susvilla
Academy-Professor/in
Academy-Professor/in

What's an example of personalization?

Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how would you go about implementing personalization and what steps would you need to take? Share your example in the comments below.

 

*To learn more about this, check out the Using Personalization in Contextual Marketing lesson via HubSpot Academy. 

115 Antworten
NikhilChaudhari
Mitglied

What's an example of personalization?

Personalization is the practice of tailoring content, recommendations, or experiences to individual users based on their specific characteristics, preferences, behavior, or context. It aims to provide a more relevant and customized user experience. Here's an example to illustrate personalization:

Let's consider an e-commerce website that sells clothing and accessories. Through personalization, the website can offer customized product recommendations based on the user's browsing history, purchase history, and demographic information.

For instance:

1. Recommended Products: When a user logs into their account, the website can display a personalized section showcasing recommended products based on their previous purchases or items they have viewed. These recommendations are generated by analyzing their browsing behavior, such as similar product categories or items frequently purchased together by other users with similar interests.

2. Customized Offers: The website can personalize promotional offers by sending targeted discount codes or exclusive deals based on the user's preferences or purchase history. For example, if the user often buys athletic wear, they might receive a special offer for new arrivals in that category or discounted prices on related items.

3. Personalized Emails: When sending marketing emails, the website can tailor the content based on the user's interests and behaviors. This could include featuring products or categories they have shown interest in, providing relevant blog articles or tips, or notifying them about restocks or upcoming sales of their preferred brands.

4. Dynamic Website Content: By leveraging personalization, the website can dynamically adjust its content to cater to individual users. This can include displaying different banners or messages based on their location, showing relevant content based on their preferences, or customizing the navigation menu to highlight frequently accessed sections.

These examples demonstrate how personalization can enhance the user experience by providing tailored product recommendations, customized offers, relevant emails, and dynamically adapting website content. By leveraging user data and preferences, personalization helps create a more engaging and personalized experience that aligns with the user's interests and needs.

0 Upvotes
XueliAng
Mitglied

What's an example of personalization?

Welcome back, or personalized homepage with user preferences filtered (based on data submitted by them)

0 Upvotes
MAlameri
Mitglied

What's an example of personalization?

An example of personalization is when a company tailors its products, services, or content to meet the specific needs, preferences, and characteristics of individual customers. Personalization aims to create a more customized and relevant experience for each user, increasing engagement, satisfaction, and ultimately, conversion.

0 Upvotes
YSivaldayeva
Teilnehmer/-in

What's an example of personalization?

Live Nation is a great site with information about concerts in your city or nearby communities. From time to time, subscribers receive emails with a selection of recommended activities. Recordings are arranged in chronological order, each is illustrated with a poster or a photo of the artist.

0 Upvotes
AMaita
Mitglied

What's an example of personalization?

What's an example of personalization?

An example could be something as simple as something of interest

0 Upvotes
Jeannairene68
Mitwirkender/Mitwirkende

What's an example of personalization?

Personalizing the chatbot.

0 Upvotes
MDalton25
Mitglied

What's an example of personalization?

An example of personalization could be an email from a brand you purchase from frequently with a sale adapted to some of your favorite products. 

0 Upvotes
AVokes0
Mitglied

What's an example of personalization?

personalization can be used in many things, some considering personalization in resumes, letters, and more. It is the use of personal attributes, skills, and interests to bring personality to writing, and speaking.

0 Upvotes
JGerard
Mitglied

What's an example of personalization?

a card that is being sent for someones birthday, graduation, wedding, etc. this is personalization because you are focusing on an individual.

0 Upvotes
andraderick
Teilnehmer/-in

What's an example of personalization?

Gosto muito de utilizar a personalização para abordar os leads com produtos corretos. Exemplo, posso selecionar uma base que possui a linha de produto X, segmentando a comunicação com ele, posso mostrar que tenho a informação correta e com isso, solucionar o problema dele com mais facilidade.

0 Upvotes
Arianam
Mitglied

What's an example of personalization?

An example of personalization that has stuck with me in my own experience as a buyer was a Fabletics questionnaire that asked me what products I was looking for including and not limited to, type of clothing, size, color fabrics, use, etc. It was a very long quiz or personalization option and was enjoyable until I had to enter my email to get the recommended results. Personalization should be specific, but also accessible. I left the site and did not purchase any Fabletics products. My goal was to shop and browse products, and I was not willing to sign up for an account/email just to be able to do something so simple. 

Their personalization was a great concept, but I think it may deter new customers who just want to see what products you offer. 

I would have changed this personalization by allowing my user to browse after they completed an extensive personalization quiz, however, to connect with them I would add a pop-up to remind them that if they add their email they can save their personalization and not lose it the next time they visit the website.

ashanmw
Mitglied

What's an example of personalization?

A minor example for personalization would be: when you sent a message to a company's facebook page, you'll get an automated message addressing your first name and that's more like a human rather than a bot.
At LinkedIn if you're maintaining a good profile, you'll see perfect jobs accroding to your qualifications and experiences.

SKilleen
Mitglied

What's an example of personalization?

Implementing personalization requires knowing actionns that users take, and setting up workflows to cater to them. One example would be if a user downloaded a resource, you can send similar tools to them over a course of time.

0 Upvotes
Carly07
Mitglied

What's an example of personalization?

An example of personalization is when finding a job, you most likely need a personalized resume with your name, address, email, phone number and then a summary of your work experience. 

Emildeca1
Mitglied

What's an example of personalization?

Personalization brings a number of benefits. It can increase engagement, boost sales and help businesses test and refine their products and messages, to better suit customer needs.

 

Set up a personalized token for my segmented clients from the info I have in my CRM to better suit their needs and user experience.

KCrittenden
Mitglied

What's an example of personalization?

Yes I agree with your response. The CRM does suit it better.

0 Upvotes
BukunmiOdetayo
Stratege/Strategin | Partner
Stratege/Strategin | Partner

What's an example of personalization?

An example of personalization in action can be product interest or region attributes. For product interest, you can send an email to a list of contacts who like a particular dress type and/or colour or display this to them on a landing page/website.

 

For region attribute, you can send an email that asks how the weather is and some tips to help them stay healthy and warm based on the condition in their region.







Bukunmi (Matt) Odetayo



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RHernandez41
Mitglied

What's an example of personalization?

A example of personalizatioin is the birthday card in the mail from the website you visited or shopped at only once or twice.

0 Upvotes
PDas37
Mitglied

What's an example of personalization?

Welcoming visitors with their first name.

0 Upvotes
LTyagi
Mitglied

What's an example of personalization?

I think an example of personalization would be the use of a chatbot and its role in conversational marketing.

0 Upvotes
CWheywell
Stratege/Strategin | Platinum Partner
Stratege/Strategin | Platinum Partner

What's an example of personalization?

You can use the data of your buyer personas / visitors to target and personalise the user on their journey. For example, using country / post code you can create a local outreach like inviting the segmented audience to a local trade show or event.