What's an example of personalization?

[kara_susvilla]

Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how would you go about implementing personalization and what steps would you need to take? Share your example in the comments below.

*To learn more about this, check out the Using Personalization in Contextual Marketing lesson via HubSpot Academy. 

[ashabani2]

When segmenting by contact list membership, here are some advice:

1. Clearly define your segmentation criteria: Determine the specific criteria or attributes you will use to segment your contact list. This could include factors such as customer demographics, past purchase behavior, engagement level, geographic location, or any other relevant data points.

2. Collect and organize data: Ensure you have accurate and comprehensive data for each contact on your list. Collect relevant information through sign-up forms, surveys, or interactions with your customers. Organize the data in a structured manner to facilitate segmentation.

3. Analyze and prioritize segments: Analyze the collected data to identify meaningful patterns and segments within your contact list. Prioritize the segments based on their potential value, size, and relevance to your marketing goals.

4. Develop tailored messaging: Once you have identified your segments, create personalized and targeted messages for each group. Customize your marketing campaigns, content, and offers to resonate with the specific needs, preferences, and characteristics of each segment.

5. Test and refine: Continuously monitor the performance of your segmented campaigns and measure the effectiveness of your messaging. Analyze the results and refine your segments or messaging strategy as needed to optimize engagement and conversion rates.

6. Automation and integration: Utilize marketing automation tools or customer relationship management (CRM) systems to streamline the segmentation process and automate the delivery of personalized messages to each segment. Integration with other marketing channels can also enhance the overall effectiveness of your segmentation efforts.

Remember, effective segmentation can lead to more targeted and relevant communication with your contacts, ultimately improving engagement, conversion rates, and overall marketing success.

[ashabani2]

An example of personalization is when an online streaming service like Netflix recommends movies or TV shows based on a user's viewing history and preferences. By analyzing the user's past watching habits, genres they enjoy, and ratings they have given, Netflix generates personalized recommendations tailored to the individual's interests. This personalization feature enhances the user's experience by offering content that aligns with their tastes and increases the likelihood of finding something they will enjoy.

[NikhilChaudhari]

Personalization is the practice of tailoring content, recommendations, or experiences to individual users based on their specific characteristics, preferences, behavior, or context. It aims to provide a more relevant and customized user experience. Here's an example to illustrate personalization:

Let's consider an e-commerce website that sells clothing and accessories. Through personalization, the website can offer customized product recommendations based on the user's browsing history, purchase history, and demographic information.

For instance:

1. Recommended Products: When a user logs into their account, the website can display a personalized section showcasing recommended products based on their previous purchases or items they have viewed. These recommendations are generated by analyzing their browsing behavior, such as similar product categories or items frequently purchased together by other users with similar interests.

2. Customized Offers: The website can personalize promotional offers by sending targeted discount codes or exclusive deals based on the user's preferences or purchase history. For example, if the user often buys athletic wear, they might receive a special offer for new arrivals in that category or discounted prices on related items.

3. Personalized Emails: When sending marketing emails, the website can tailor the content based on the user's interests and behaviors. This could include featuring products or categories they have shown interest in, providing relevant blog articles or tips, or notifying them about restocks or upcoming sales of their preferred brands.

4. Dynamic Website Content: By leveraging personalization, the website can dynamically adjust its content to cater to individual users. This can include displaying different banners or messages based on their location, showing relevant content based on their preferences, or customizing the navigation menu to highlight frequently accessed sections.

These examples demonstrate how personalization can enhance the user experience by providing tailored product recommendations, customized offers, relevant emails, and dynamically adapting website content. By leveraging user data and preferences, personalization helps create a more engaging and personalized experience that aligns with the user's interests and needs.

[XueliAng]

Welcome back, or personalized homepage with user preferences filtered (based on data submitted by them)

[MAlameri]

An example of personalization is when a company tailors its products, services, or content to meet the specific needs, preferences, and characteristics of individual customers. Personalization aims to create a more customized and relevant experience for each user, increasing engagement, satisfaction, and ultimately, conversion.

[YSivaldayeva]

Live Nation is a great site with information about concerts in your city or nearby communities. From time to time, subscribers receive emails with a selection of recommended activities. Recordings are arranged in chronological order, each is illustrated with a poster or a photo of the artist.

[AMaita]

What's an example of personalization?

An example could be something as simple as something of interest

[Jeannairene68]

Personalizing the chatbot.

[MDalton25]

An example of personalization could be an email from a brand you purchase from frequently with a sale adapted to some of your favorite products. 

[AVokes0]

personalization can be used in many things, some considering personalization in resumes, letters, and more. It is the use of personal attributes, skills, and interests to bring personality to writing, and speaking.

[JGerard]

a card that is being sent for someones birthday, graduation, wedding, etc. this is personalization because you are focusing on an individual.

[andraderick]

Gosto muito de utilizar a personalização para abordar os leads com produtos corretos. Exemplo, posso selecionar uma base que possui a linha de produto X, segmentando a comunicação com ele, posso mostrar que tenho a informação correta e com isso, solucionar o problema dele com mais facilidade.

[Arianam]

An example of personalization that has stuck with me in my own experience as a buyer was a Fabletics questionnaire that asked me what products I was looking for including and not limited to, type of clothing, size, color fabrics, use, etc. It was a very long quiz or personalization option and was enjoyable until I had to enter my email to get the recommended results. Personalization should be specific, but also accessible. I left the site and did not purchase any Fabletics products. My goal was to shop and browse products, and I was not willing to sign up for an account/email just to be able to do something so simple. 

Their personalization was a great concept, but I think it may deter new customers who just want to see what products you offer. 

I would have changed this personalization by allowing my user to browse after they completed an extensive personalization quiz, however, to connect with them I would add a pop-up to remind them that if they add their email they can save their personalization and not lose it the next time they visit the website.

[ashanmw]

A minor example for personalization would be: when you sent a message to a company's facebook page, you'll get an automated message addressing your first name and that's more like a human rather than a bot.
At LinkedIn if you're maintaining a good profile, you'll see perfect jobs accroding to your qualifications and experiences.

[SKilleen]

Implementing personalization requires knowing actionns that users take, and setting up workflows to cater to them. One example would be if a user downloaded a resource, you can send similar tools to them over a course of time.

[Carly07]

An example of personalization is when finding a job, you most likely need a personalized resume with your name, address, email, phone number and then a summary of your work experience. 

[Emildeca1]

Personalization brings a number of benefits. It can increase engagement, boost sales and help businesses test and refine their products and messages, to better suit customer needs.

Set up a personalized token for my segmented clients from the info I have in my CRM to better suit their needs and user experience.

[KCrittenden]

Yes I agree with your response. The CRM does suit it better.

[BukunmiOdetayo]

An example of personalization in action can be product interest or region attributes. For product interest, you can send an email to a list of contacts who like a particular dress type and/or colour or display this to them on a landing page/website.

For region attribute, you can send an email that asks how the weather is and some tips to help them stay healthy and warm based on the condition in their region.

[RHernandez41]

A example of personalizatioin is the birthday card in the mail from the website you visited or shopped at only once or twice.

[PDas37]

Welcoming visitors with their first name.