What's an example of personalization?

[kara_susvilla]

Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how would you go about implementing personalization and what steps would you need to take? Share your example in the comments below.

*To learn more about this, check out the Using Personalization in Contextual Marketing lesson via HubSpot Academy. 

[MDalton25]

An example of personalization could be an email from a brand you purchase from frequently with a sale adapted to some of your favorite products. 

[AVokes0]

personalization can be used in many things, some considering personalization in resumes, letters, and more. It is the use of personal attributes, skills, and interests to bring personality to writing, and speaking.

[JGerard]

a card that is being sent for someones birthday, graduation, wedding, etc. this is personalization because you are focusing on an individual.

[andraderick]

Gosto muito de utilizar a personalização para abordar os leads com produtos corretos. Exemplo, posso selecionar uma base que possui a linha de produto X, segmentando a comunicação com ele, posso mostrar que tenho a informação correta e com isso, solucionar o problema dele com mais facilidade.

[Arianam]

An example of personalization that has stuck with me in my own experience as a buyer was a Fabletics questionnaire that asked me what products I was looking for including and not limited to, type of clothing, size, color fabrics, use, etc. It was a very long quiz or personalization option and was enjoyable until I had to enter my email to get the recommended results. Personalization should be specific, but also accessible. I left the site and did not purchase any Fabletics products. My goal was to shop and browse products, and I was not willing to sign up for an account/email just to be able to do something so simple. 

Their personalization was a great concept, but I think it may deter new customers who just want to see what products you offer. 

I would have changed this personalization by allowing my user to browse after they completed an extensive personalization quiz, however, to connect with them I would add a pop-up to remind them that if they add their email they can save their personalization and not lose it the next time they visit the website.

[ashanmw]

A minor example for personalization would be: when you sent a message to a company's facebook page, you'll get an automated message addressing your first name and that's more like a human rather than a bot.
At LinkedIn if you're maintaining a good profile, you'll see perfect jobs accroding to your qualifications and experiences.

[SKilleen]

Implementing personalization requires knowing actionns that users take, and setting up workflows to cater to them. One example would be if a user downloaded a resource, you can send similar tools to them over a course of time.

[Carly07]

An example of personalization is when finding a job, you most likely need a personalized resume with your name, address, email, phone number and then a summary of your work experience. 

[Emildeca1]

Personalization brings a number of benefits. It can increase engagement, boost sales and help businesses test and refine their products and messages, to better suit customer needs.

Set up a personalized token for my segmented clients from the info I have in my CRM to better suit their needs and user experience.

[KCrittenden]

Yes I agree with your response. The CRM does suit it better.

[BukunmiOdetayo]

An example of personalization in action can be product interest or region attributes. For product interest, you can send an email to a list of contacts who like a particular dress type and/or colour or display this to them on a landing page/website.

For region attribute, you can send an email that asks how the weather is and some tips to help them stay healthy and warm based on the condition in their region.

[RHernandez41]

A example of personalizatioin is the birthday card in the mail from the website you visited or shopped at only once or twice.

[PDas37]

Welcoming visitors with their first name.

[LTyagi]

I think an example of personalization would be the use of a chatbot and its role in conversational marketing.

[CWheywell]

You can use the data of your buyer personas / visitors to target and personalise the user on their journey. For example, using country / post code you can create a local outreach like inviting the segmented audience to a local trade show or event. 

[Seunalade]

Showing location specific offers to website viewers based on their postal code information

[JGaytan]

Allowing individuals the opportunity to see their name within site and give off a personalized look. 

[carias]

The best way to connect with your clients is although personalization because you feel them closer, help to get more clients, a good example of this is that you send personalized emails with specialized information only for that person it's awesome because you will send content that it's only important for him/her, that is valuable.

[MMsm]

I think email with first name and object with the industry

[LipieSharma]

Personalization is a tool that is used to develop a relationship between the customer and a brand. The best example of personalization can be, Zomato. The way Zomato communicates with its customers showcases a positive user experience. They always say Hi, ___ (First Name) in their push notifications. 

[AstraD]

I think an example of personalization would be use of a chatbot and it's role in coversational marketing.