Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how would you go about implementing personalization and what steps would you need to take? Share your example in the comments below.
You can use the data of your buyer personas / visitors to target and personalise the user on their journey. For example, using country / post code you can create a local outreach like inviting the segmented audience to a local trade show or event.
The best way to connect with your clients is although personalization because you feel them closer, help to get more clients, a good example of this is that you send personalized emails with specialized information only for that person it's awesome because you will send content that it's only important for him/her, that is valuable.
Personalization is a tool that is used to develop a relationship between the customer and a brand. The best example of personalization can be, Zomato. The way Zomato communicates with its customers showcases a positive user experience. They always say Hi, ___ (First Name) in their push notifications.
Having collected First Name and course information that students want to study I would use the detail in emails and on landing pages to acknowledge the prospective students name and study interest. Currently we only use the name in emails and SMART content images in emails but haven't added the personalised content to landing pages yet.
The brazilian bank "Next" create a account named "Next Joy" for kids. They have a card (use and limited controlled by parents, ofc). This will certainly make this kids future custormers in a real acc.
Personalized marketing is based on the context of a visitor and what their looking for like which service or product may be they only want to look for specific things than wasting time on all others.
First you need to know your audience, some would react better to personalization than others. It could be asking how they liked their product and if they are ready for an accessory for it or something.
The first and most critical stage is to assess your contacts and data. Following the evaluation of the data, those lists, along with keeping personalities in mind to lead the list, would serve as the foundation for any personalization initiatives.
.png "HubSpot Employee"){kind=icon}
