Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

What's an example of personalization?

Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how would you go about implementing personalization and what steps would you need to take? Share your example in the comments below.

 

*To learn more about this, check out the Using Personalization in Contextual Marketing lesson via HubSpot Academy. 

118 Replies 118
PDas37
Member

What's an example of personalization?

Welcoming visitors with their first name.

0 Upvotes
LTyagi
Member

What's an example of personalization?

I think an example of personalization would be the use of a chatbot and its role in conversational marketing.

0 Upvotes
CWheywell
Top Contributor | Platinum Partner
Top Contributor | Platinum Partner

What's an example of personalization?

You can use the data of your buyer personas / visitors to target and personalise the user on their journey. For example, using country / post code you can create a local outreach like inviting the segmented audience to a local trade show or event. 

Seunalade
Member

What's an example of personalization?

Showing location specific offers to website viewers based on their postal code information

 

0 Upvotes
JGaytan
Member

What's an example of personalization?

Allowing individuals the opportunity to see their name within site and give off a personalized look. 

0 Upvotes
carias
Top Contributor

What's an example of personalization?

The best way to connect with your clients is although personalization because you feel them closer, help to get more clients, a good example of this is that you send personalized emails with specialized information only for that person it's awesome because you will send content that it's only important for him/her, that is valuable.

MMsm
Member

What's an example of personalization?

I think email with first name and object with the industry

0 Upvotes
LipieSharma
Member

What's an example of personalization?

Personalization is a tool that is used to develop a relationship between the customer and a brand. The best example of personalization can be, Zomato. The way Zomato communicates with its customers showcases a positive user experience. They always say Hi, ___ (First Name) in their push notifications. 

0 Upvotes
AstraD
Member

What's an example of personalization?

I think an example of personalization would be use of a chatbot and it's role in coversational marketing. 

0 Upvotes
SBerry5
Member

What's an example of personalization?

Cookies provide a chance to personalize your website and recognize patterns for users to improve their visits. 

0 Upvotes
adiagung
Member

What's an example of personalization?

I need to find a property personalization or when didnt have a property just say hai with genaret sentence to catch engage from 

0 Upvotes
Tiziana_Sanzone
Participant | Diamond Partner
Participant | Diamond Partner

What's an example of personalization?

Personalizing means being able to engage a person calling him by name and enhancing his characteristics based on communication

0 Upvotes
MFountain
Contributor

What's an example of personalization?

Having collected First Name and course information that students want to study I would use the detail in emails and on landing pages to acknowledge the prospective students name and study interest.  Currently we only use the name in emails and SMART content images in emails but haven't added the personalised content to landing pages yet.

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leosevs
Member

What's an example of personalization?

The brazilian bank "Next" create a account named "Next Joy" for kids. They have a card (use and limited controlled by parents, ofc). This will certainly make this kids future custormers in a real acc.

0 Upvotes
AUkey
Member

What's an example of personalization?

Personalized marketing is based on the context of a visitor and what their looking for like which service or product may be they only want to look for specific things than wasting time on all others.

0 Upvotes
KPeterson0
Participant

What's an example of personalization?

First you need to know your audience, some would react better to personalization than others. It could be asking how they liked their product and if they are ready for an accessory for it or something.

0 Upvotes
AmirWagih
Contributor | Gold Partner
Contributor | Gold Partner

What's an example of personalization?

I think the first step is to define my audience and then discuss with my team a personalization plan.

0 Upvotes
JSavage
Member

What's an example of personalization?

A drip marketing campaign that allows you to passively gather user behaviors. 

0 Upvotes
ejones087
Member

What's an example of personalization?

The first and most critical stage is to assess your contacts and data. Following the evaluation of the data, those lists, along with keeping personalities in mind to lead the list, would serve as the foundation for any personalization initiatives.

Included in the steps are

 

Using data to improve customer experiences

Emailing customised messages

 

0 Upvotes
pito
Participant

What's an example of personalization?

Amazing 

0 Upvotes
APEXDCREATOR
Participant

What's an example of personalization?

Evaluating your contacts and data is the first and most important step. After the data is evaluated, those lists combined with keeping personas in mind to guide the list would be the basis of any personalization efforts.

Steps involves includes

Using data to enhance experiences
Sending personalized emails
Making significant Opt-in structures and Thank You pages

0 Upvotes