Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

What's an example of personalization?

Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how would you go about implementing personalization and what steps would you need to take? Share your example in the comments below.

 

*To learn more about this, check out the Using Personalization in Contextual Marketing lesson via HubSpot Academy. 

143 Replies 143
JSavage
Member

What's an example of personalization?

A drip marketing campaign that allows you to passively gather user behaviors. 

0 Upvotes
ejones087
Member

What's an example of personalization?

The first and most critical stage is to assess your contacts and data. Following the evaluation of the data, those lists, along with keeping personalities in mind to lead the list, would serve as the foundation for any personalization initiatives.

Included in the steps are

 

Using data to improve customer experiences

Emailing customised messages

 

0 Upvotes
pito
Participant

What's an example of personalization?

Amazing 

0 Upvotes
APEXDCREATOR
Participant

What's an example of personalization?

Evaluating your contacts and data is the first and most important step. After the data is evaluated, those lists combined with keeping personas in mind to guide the list would be the basis of any personalization efforts.

Steps involves includes

Using data to enhance experiences
Sending personalized emails
Making significant Opt-in structures and Thank You pages

0 Upvotes
NOmiwade
Member

What's an example of personalization?

The best way personalized can be done is by collecting data from your proposed target audience and making use of such data to ensure the needs of individuals are met.

0 Upvotes
mtjale
Contributor

What's an example of personalization?

Personalized marketing is based on the context of a visitor is and what their looking for, its also a tool that you can use in your contexual marketing 

 

0 Upvotes
RPeres
Member | Elite Partner
Member | Elite Partner

What's an example of personalization?

To me, evaluating your contacts and data is the first and most important step. After the data is evaluated, those lists combined with keeping personas in mind to guide the list would be the basis of any personalization efforts.

SShahzad
Participant

What's an example of personalization?

I think being able to know what kind of customers you are attracting, their demographics and their basic information via forms

0 Upvotes
JoennaTandijono
Member | Platinum Partner
Member | Platinum Partner

What's an example of personalization?

Getting to know customers' basic demographics (can be through surveys, forms etc) and send them emails that feel "personalised"

0 Upvotes
EGrasia
Contributor

What's an example of personalization?

Great

0 Upvotes
JGonzalez0
Participant

What's an example of personalization?

I think being able to know what kind of customers you are attracting and going based off of that

0 Upvotes
Papikunzz
Participant

What's an example of personalization?

I think being able to know what kind of customers you are attracting

AKalsi
Member

What's an example of personalization?

I think the first step would be to collect information about the customer through forms and questionnaires followed by direct engagement and assessing their needs.

Venkugona
Member

What's an example of personalization?

First trying to get the information from the customers and then using the information obtained in a way to attract the customer for further engagement 

0 Upvotes
SGillani
Contributor

What's an example of personalization?

Yes

0 Upvotes
Saikumar1
Member

What's an example of personalization?

Personalization takes on many forms from creating made to order products

0 Upvotes
JGallardo06
Participant

What's an example of personalization?

I think being able to know what kind of customers you are attracting and going based off of that. 

 

05726
Contributor

What's an example of personalization?

yeah

RMohamed5
Member

What's an example of personalization?

Knowing who your customers are would help to personalize the experience

AdsMoham
Participant

What's an example of personalization?

I believe the very first step in personalization is collecting contact information with a Newsletter subscription, holding a Campaign or Event, or establishing a customer club and keeping members aware of updates, latest news, products, services. Next, we can use those attributes/tokens in web page design and recommendations for suitable products/services.

IAMMEOWWW
Member

What's an example of personalization?

Understanding the users role in decision making within an organization. Messaging can be more logistical to someone in operations, talking to safeguards and security to someone in Legal or IT, and opportunitites for growth to executives.