What's an example of personalization?

[kara_susvilla]

Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how would you go about implementing personalization and what steps would you need to take? Share your example in the comments below.

*To learn more about this, check out the Using Personalization in Contextual Marketing lesson via HubSpot Academy. 

[leosevs]

The brazilian bank "Next" create a account named "Next Joy" for kids. They have a card (use and limited controlled by parents, ofc). This will certainly make this kids future custormers in a real acc.

[AUkey]

Personalized marketing is based on the context of a visitor and what their looking for like which service or product may be they only want to look for specific things than wasting time on all others.

[KPeterson0]

First you need to know your audience, some would react better to personalization than others. It could be asking how they liked their product and if they are ready for an accessory for it or something.

[AmirWagih]

I think the first step is to define my audience and then discuss with my team a personalization plan.

[JSavage]

A drip marketing campaign that allows you to passively gather user behaviors. 

[ejones087]

The first and most critical stage is to assess your contacts and data. Following the evaluation of the data, those lists, along with keeping personalities in mind to lead the list, would serve as the foundation for any personalization initiatives.

Included in the steps are

Using data to improve customer experiences

Emailing customised messages

[pito]

Amazing 

[APEXDCREATOR]

Evaluating your contacts and data is the first and most important step. After the data is evaluated, those lists combined with keeping personas in mind to guide the list would be the basis of any personalization efforts.

Steps involves includes

Using data to enhance experiences
Sending personalized emails
Making significant Opt-in structures and Thank You pages

[NOmiwade]

The best way personalized can be done is by collecting data from your proposed target audience and making use of such data to ensure the needs of individuals are met.

[mtjale]

Personalized marketing is based on the context of a visitor is and what their looking for, its also a tool that you can use in your contexual marketing 

[RPeres]

To me, evaluating your contacts and data is the first and most important step. After the data is evaluated, those lists combined with keeping personas in mind to guide the list would be the basis of any personalization efforts.

[SShahzad]

I think being able to know what kind of customers you are attracting, their demographics and their basic information via forms

[JoennaTandijono]

Getting to know customers' basic demographics (can be through surveys, forms etc) and send them emails that feel "personalised"

[EGrasia]

Great

[JGonzalez0]

I think being able to know what kind of customers you are attracting and going based off of that

[Papikunzz]

I think being able to know what kind of customers you are attracting

[AKalsi]

I think the first step would be to collect information about the customer through forms and questionnaires followed by direct engagement and assessing their needs.

[Venkugona]

First trying to get the information from the customers and then using the information obtained in a way to attract the customer for further engagement 

[SGillani]

Yes

[Saikumar1]

Personalization takes on many forms from creating made to order products

[JGallardo06]

I think being able to know what kind of customers you are attracting and going based off of that.