What's an example of personalization?

[kara_susvilla]

Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how would you go about implementing personalization and what steps would you need to take? Share your example in the comments below.

*To learn more about this, check out the Using Personalization in Contextual Marketing lesson via HubSpot Academy. 

[Papikunzz]

I think being able to know what kind of customers you are attracting

[AKalsi]

I think the first step would be to collect information about the customer through forms and questionnaires followed by direct engagement and assessing their needs.

[Venkugona]

First trying to get the information from the customers and then using the information obtained in a way to attract the customer for further engagement 

[SGillani]

Yes

[Saikumar1]

Personalization takes on many forms from creating made to order products

[JGallardo06]

I think being able to know what kind of customers you are attracting and going based off of that. 

[05726]

yeah

[RMohamed5]

Knowing who your customers are would help to personalize the experience

[AdsMoham]

I believe the very first step in personalization is collecting contact information with a Newsletter subscription, holding a Campaign or Event, or establishing a customer club and keeping members aware of updates, latest news, products, services. Next, we can use those attributes/tokens in web page design and recommendations for suitable products/services.

[IAMMEOWWW]

Understanding the users role in decision making within an organization. Messaging can be more logistical to someone in operations, talking to safeguards and security to someone in Legal or IT, and opportunitites for growth to executives. 

[Shaffy95]

Getting an idea of who my customer is will help me in determining the contents to personalize for the customer. 

[DMartinez1]

by adding a small memorable things such as a hand written note

[MLHanson]

Set up a token for email that uses a contact's name in the subject line and body greeting.

[BChristian9]

To implement personalization, I'd try to find a way to understand the personalities of consumers of a product to get an idea of consumers and who they are.

[Nikhil04]

Personalization can helps us to gatther the users personal details which he would like to share with us.

[CBar]

Implementing personalization in an email would be easiest by having potential subscribers fill out a form based on location and even their birthday. This could help with offers based on their birthday or services available near them.

[Hyndavi]

Personalization helps us to curate our webiste to address one's needs and requirements.

[ESaldarriagaA]

Personalization is in the small details making a big diference, for example when you have the record of your clients and you are able to remeber who they are and the reason why they aproach you product/service, details such a their names, their location, age, among others can help us to segment and personalized their buyer experience 

[KRencurrel]

To impliment it would be very important to:

1. First find out what do you consider personalization within the strategy itself
2. What can be automated
3. Where can it be placed; websites, emails, social media, landing pages - full funnel 
4. What departments need to be included 
5. Within what timeframe. 

[RModer]

A simple example of personalization is using a person's name at the start of an email. A bad example of personalization is using a person's revenue in an email.

[sky99]

nice information, thank for sharing