Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how would you go about implementing personalization and what steps would you need to take? Share your example in the comments below.
I would analyze the base and create a checklist with the basic data I will need. I would search my base and develop some strategies to complete data, for example, if I was looking for a specific missing data, I would make some rich materials with additional forms for my leads and I would add this necessary information for personalization. On the other hand, for new lead base I would create a fill in the new campaign to help me with contextual marketing strategy.
After completing this course I started using the personalization tool on the emails we sent. I had to first make sure that my lists were properly set up with the correct spelling and proper formatting. So I always use the First name token on the email subjects or inside the email. It really made a positive effect with the opening rates and feedbacks from the customers.
Ensure that you have the correct contact of the person. Their name, city and address. But incase it is missing then set default values and avoid being offensive.
I would use data on previous purchases or searches to market new products or services to the customer knowing somewhat their style/preferences should increase the conversion on sales.
Through the use of personas, and a certain amount of assumption/research, as each entry point may vary the key to personalization is offering 'next steps' that support gathering data about the guest to continue to help them through the buyer's journey. One version might be to have a form for more information or a contact from the organization or being able to support further education from downloading a white paper.
Put any relevant step in the web site forms to understand better your customers and bring a best information. // Analyze CRM information to identificate needs and frequent doubts.
Personalization is a tool you can use inside of your greater contextual marketing strategy. In this lesson, you'll learn how to provide more value to your users with personalization tokens in emails and pages created in HubSpot. This lesson will help prepare you to identify when and how to best use personalization when creating an individualized experience for each visitor.
