What's an example of personalization?

[kara_susvilla]

Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how would you go about implementing personalization and what steps would you need to take? Share your example in the comments below.

*To learn more about this, check out the Using Personalization in Contextual Marketing lesson via HubSpot Academy. 

[OOdeyemi]

Depending on the product, I can collect details such as location or birth date, using the information to proactively engage customers with relevant information that can help them get more value from their purchase or drive repeat purchase. 

[NMetzger4]

a response to a question in the webpage that would state their name but making sure this is NOT to a first time visitor on the first page of a site.

[MGarcia704]

An example of personalization in contextual marketing are:

1. stating the name in newsletters and

2. crafting landing pages that are targeted to the audience's demographics and psychographics. 

[AAckerman4]

An example of personalization that I use is the email introductions. When I send out emails to members at work, I usually would say good morning, good afternoon, etc with their names so it is more personable to them. I usually do Hi there or Hey there if approached in person at the window. 

[KIUWAN]

The platform allows users to customize their profiles and experiences based on their interests and industries, adding a personal touch to their interactions.

[Lauramaz]

A great way of using personalization is on personalized e-mails and a bit more deeper would be segmentation of people that are interested in a certain product, and because they've been clicking into - send an offer or make a blog about that specific product and showcase it, show benefits, and so on.

would someone says it's a good idea ? I love feedback, specially because I'll implement this on my website.

[PBissht15]

The personalization in contextual marketing is a connection between an individual and the company. You need to address the individual for any communication that starts with the first name, and mail address, and the main part is the context that helps the user get easily engaged with your content.

[JJewell]

An example of personalization is using someone's name in an email.

[BHa0]

Personalisation can be seeing preferences in media to enhance engagement in websites, like for Spotify, seeing what genres they may be interested through seeing their emails or Youtube, and suggesting them to audiences.

[RKithama]

An example of personlization we can add their titles like Dr. Smith if profession is known.

[kpereirasantos]

Personalization goes beyond using just Name and Company. We can leverage the information provided by leads in forms and surveys to add more detailed personalization to our communication. This can make emails more relevant, increasing open rates and engagement in reading.

[autonusen]

Got it

[EMARTINEZGOME]

The individual personalization of each client is vital for companies, it gives them that sense of belonging focused on what each one needs, using search patterns and web behavior, an example of this are music recommendations or streaming services such as Spotify that through musical behavior patterns, analyze it and generate a customized experience.

[MMohammed1]

An example of personalization is  recommending shows and movies based on a user’s viewing history. By analyzing past choices,  suggests content tailored to the user’s preferences, such as highlighting new releases in genres they've watched or recommending similar series to those previously enjoyed.

[KBourzgui]

Recommandations de produits sur Amazon

[PARNAV]

An example of a website with a positive user experience (UX) is HubSpot's Community platform. Here’s why it stands out:

1. Intuitive Navigation:

The layout is clean and straightforward, with well-organized categories for users to find relevant information quickly.

Easy access to resources like blogs, forums, and knowledge bases through a simple, user-friendly interface.

2. Responsive Design:

The site is optimized for all devices, providing a seamless experience whether accessed via mobile, tablet, or desktop.

Interactive elements load smoothly, ensuring quick access to information without lag.

3. Engagement Features:

The HubSpot Community encourages participation through discussion forums, where users can ask questions, share experiences, and get answers from peers and experts.

Gamification elements, like badges and rewards for participation, enhance engagement and create a sense of accomplishment for users.

4. Personalization:

The platform allows users to customize their profiles and tailor their experiences based on their interests and industry, which adds a personalized touch to their interactions.

5. Help Resources:

HubSpot offers an extensive library of help articles, videos, and tutorials, making it easy for users to find the support they need without leaving the community.

Real-time chat and customer support are also accessible for more immediate concerns.

This combination of usability, accessibility, and engagement tools makes HubSpot Community a positive example of good user experience.

[BérangèreL]

Bonjour @KBourzgui,

Bienvenue dans la Communauté ! C'est un plaisir de vous avoir ici !

Saviez-vous que la Communauté est disponible en Français ?
Vous pouvez rejoindre les discussions francophones en changeant votre langue dans les paramètres !

Aussi, si vous avez des questions, vous pouvez simplement créer un post sur le forum Marketing ici et nous serons ravis de vous aider !

Je vous recommande aussi de vous abonner au Forum "Actualités" pour ne rien rater !

Belle journée !
Bérangère.

[alannarhodes]

To effectively personalize my email marketing, I tailor my approach based on the product I’m selling and the relationship I want to foster with the customer. This strategy should be established from the outset and evolve as the relationship develops. If a customer is satisfied, the communication should reflect that positive sentiment. Conversely, if they’re dissatisfied, I adjust the messaging and personalization to address their concerns.

For example, if I only have the user’s initial (like "L") instead of their full name, I might opt for a friendly greeting such as "Hi there!"  I also consider factors like age group, target market, and the nature of the product. For a deodorant product, I would emphasize intimacy and freshness in a greeting like: 

• Stay Fresh, [Name]!"
• "Welcome to Your Freshest Day!"
• "Hello, Freshness Enthusiast!"
• "Embrace the Day, [Name]! Freshness Awaits!"
• "Hey there, Freshness Seeker!"
• "Ready to Feel Refreshed, [Name]?"
• "Greetings, Freshness Lover!"
• "Unlock Your Fresh Potential!

These greeting options would align with the personal nature of the product. This would help the relationship start successfully, even when it lacks complete information like their name or full customer profile (as they're new and it's still being built out). On the other hand, when marketing sensitive items like anxiety medication or erectile dysfunction medication, I would use a more respectful and gentle greeting to ensure customers feel their privacy is respected, and respected, rather than mocked in any way. 

[PConrad7]

Yes! name and preferences (without using sentitive information) are great examples of the personalization as you descrbed. 

[Mahipalrav]

While you may not be able to personalize the experience for every user as e-commerce sites do, you can still tailor the experience using demographic insights. By analyzing user data, you can offer content that resonates with different audience segments, such as providing language variations for users from different geographic locations.

A clean, visually appealing website that delivers concise, relevant information will capture users' attention, increasing the likelihood of engagement and inquiries.