What's an example of personalization?

[kara_susvilla]

Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how would you go about implementing personalization and what steps would you need to take? Share your example in the comments below.

*To learn more about this, check out the Using Personalization in Contextual Marketing lesson via HubSpot Academy. 

[kpereirasantos]

Personalization goes beyond using just Name and Company. We can leverage the information provided by leads in forms and surveys to add more detailed personalization to our communication. This can make emails more relevant, increasing open rates and engagement in reading.

[autonusen]

Got it

[EMARTINEZGOME]

The individual personalization of each client is vital for companies, it gives them that sense of belonging focused on what each one needs, using search patterns and web behavior, an example of this are music recommendations or streaming services such as Spotify that through musical behavior patterns, analyze it and generate a customized experience.

[MMohammed1]

An example of personalization is  recommending shows and movies based on a user’s viewing history. By analyzing past choices,  suggests content tailored to the user’s preferences, such as highlighting new releases in genres they've watched or recommending similar series to those previously enjoyed.

[KBourzgui]

Recommandations de produits sur Amazon

[PARNAV]

An example of a website with a positive user experience (UX) is HubSpot's Community platform. Here’s why it stands out:

1. Intuitive Navigation:

The layout is clean and straightforward, with well-organized categories for users to find relevant information quickly.

Easy access to resources like blogs, forums, and knowledge bases through a simple, user-friendly interface.

2. Responsive Design:

The site is optimized for all devices, providing a seamless experience whether accessed via mobile, tablet, or desktop.

Interactive elements load smoothly, ensuring quick access to information without lag.

3. Engagement Features:

The HubSpot Community encourages participation through discussion forums, where users can ask questions, share experiences, and get answers from peers and experts.

Gamification elements, like badges and rewards for participation, enhance engagement and create a sense of accomplishment for users.

4. Personalization:

The platform allows users to customize their profiles and tailor their experiences based on their interests and industry, which adds a personalized touch to their interactions.

5. Help Resources:

HubSpot offers an extensive library of help articles, videos, and tutorials, making it easy for users to find the support they need without leaving the community.

Real-time chat and customer support are also accessible for more immediate concerns.

This combination of usability, accessibility, and engagement tools makes HubSpot Community a positive example of good user experience.

[BérangèreL]

Bonjour @KBourzgui,

Bienvenue dans la Communauté ! C'est un plaisir de vous avoir ici !

Saviez-vous que la Communauté est disponible en Français ?
Vous pouvez rejoindre les discussions francophones en changeant votre langue dans les paramètres !

Aussi, si vous avez des questions, vous pouvez simplement créer un post sur le forum Marketing ici et nous serons ravis de vous aider !

Je vous recommande aussi de vous abonner au Forum "Actualités" pour ne rien rater !

Belle journée !
Bérangère.

[alannarhodes]

To effectively personalize my email marketing, I tailor my approach based on the product I’m selling and the relationship I want to foster with the customer. This strategy should be established from the outset and evolve as the relationship develops. If a customer is satisfied, the communication should reflect that positive sentiment. Conversely, if they’re dissatisfied, I adjust the messaging and personalization to address their concerns.

For example, if I only have the user’s initial (like "L") instead of their full name, I might opt for a friendly greeting such as "Hi there!"  I also consider factors like age group, target market, and the nature of the product. For a deodorant product, I would emphasize intimacy and freshness in a greeting like: 

• Stay Fresh, [Name]!"
• "Welcome to Your Freshest Day!"
• "Hello, Freshness Enthusiast!"
• "Embrace the Day, [Name]! Freshness Awaits!"
• "Hey there, Freshness Seeker!"
• "Ready to Feel Refreshed, [Name]?"
• "Greetings, Freshness Lover!"
• "Unlock Your Fresh Potential!

These greeting options would align with the personal nature of the product. This would help the relationship start successfully, even when it lacks complete information like their name or full customer profile (as they're new and it's still being built out). On the other hand, when marketing sensitive items like anxiety medication or erectile dysfunction medication, I would use a more respectful and gentle greeting to ensure customers feel their privacy is respected, and respected, rather than mocked in any way. 

[PConrad7]

Yes! name and preferences (without using sentitive information) are great examples of the personalization as you descrbed. 

[Mahipalrav]

While you may not be able to personalize the experience for every user as e-commerce sites do, you can still tailor the experience using demographic insights. By analyzing user data, you can offer content that resonates with different audience segments, such as providing language variations for users from different geographic locations.

A clean, visually appealing website that delivers concise, relevant information will capture users' attention, increasing the likelihood of engagement and inquiries.

[alannarhodes]

I agree; it makes total sense!

[SAwojulu]

A prime example of personalization in a contextual marketing strategy could be an e-commerce website that recommends products to a user based on their previous purchases, search queries, and browsing history.

[divory]

Amazon.com is a prime example of a website that excels in personalization:

1. Personalized Recommendations:

   • Homepage: When users log into their Amazon account, they see a personalized homepage that features product recommendations based on their browsing history, past purchases, and items they’ve added to their wishlist.
   • "Customers Who Bought This Item Also Bought": When viewing a product, Amazon shows other products frequently bought together or related to the current product being viewed.

[KBismonte]

Starting to implement personalization by analyzing customer history, interest, and demographic data to recommend products that are relevant to them. HBO is an example of a personalization system. When signing up on this platform it will personalized the displayed on the home screen. It also suggests new releases and trending shows.

[CCharles14]

when browsing an online outlet such a walmart.com and they send you an email to follow up on your experience and to provide assistance and suggestions based on the items you were looking at on the website.

[IBintang]

Example: Amazon's Personalized Shopping Experience

Amazon.com is a prime example of a website that excels in personalization:

1. Personalized Recommendations:

   • Homepage: When users log into their Amazon account, they see a personalized homepage that features product recommendations based on their browsing history, past purchases, and items they’ve added to their wishlist.
   • "Customers Who Bought This Item Also Bought": When viewing a product, Amazon shows other products frequently bought together or related to the current product being viewed.

[LRodrigues0]

Um exemplo de um site com uma experiência de usuário positiva é o Amazon. Existem várias razões pelas quais a Amazon é frequentemente citada como um exemplo de boa experiência de usuário:

1. Navegação Intuitiva: A navegação no site é clara e intuitiva, permitindo que os usuários encontrem rapidamente o que estão procurando.
2. Busca Eficiente: O mecanismo de busca é robusto e eficiente, proporcionando resultados relevantes e sugerindo produtos relacionados.
3. Informações Detalhadas dos Produtos: Cada produto possui descrições detalhadas, avaliações de clientes e respostas a perguntas, ajudando os usuários a tomar decisões informadas.

[TBBarthel]

An example of personalization is streaming services.
When you first arrive, they show you what's popular, but then they use information from what you've watched and saved to show you content that might interest you. These algorithms use the data you give them regarding viewing time, type of content, etc.
This brings out patterns and adjusts the suggestions.
Likewise, they also show you some popular content that does not suit your tastes, but they do this because it is trending, and you may decide to watch it just to see what it is about.

[ImaneSEGHAIER]

An example of personalization is Netflix's recommendation system. Netflix uses data from users' viewing histories, ratings, and preferences to suggest content tailored to individual tastes. To implement personalization, start by collecting data on user behavior and preferences. Next, use algorithms to analyze this data and identify patterns. Then, create a recommendation engine that uses these insights to suggest relevant content to each user. Continuously refine the system based on user feedback and engagement to ensure the recommendations remain accurate and valuable. This approach enhances user experience by making content discovery more relevant and enjoyable.

[HKour1]

An example of personalization is Pinterest, which shows us the content that we like the most, its amazing right every time you open Pinterest you see the inspirations and just the kind of content you were looking for.