Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

What's an example of contextual marketing?

Start small with your contextual marketing efforts. Use it sparingly in one area to begin with. Contextual marketing is an advanced marketing tactic. There are many ways to use it, and it’s easy to get overwhelmed with all the possibilities. Keeping this in mind, what advice would you give to someone looking to get started with contextual marketing?

 

*To learn more about this, check out the Fundamentals of Contextual Marketing lesson via HubSpot Academy. 

184 Replies 184
Carly07
Member

What's an example of contextual marketing?

What's an example of contextual marketing?

An example of contextual marketing is Facebook. Facebook will narrow down ads that you browse on your News Feed and will find articles, stuff to buy, etc. 

0 Upvotes
SRijal
Member

What's an example of contextual marketing?

In Nepal, the example of contextual marketing is Daraz.com . It is an e-commerce platform that facilitates buying and selling of variety products. This ecommerce website uses keywords to track the users consuming patterns and then gives you personalized experiences. The main advice I would give to someone looking to get started with contextual marketing is that they should first focus on the basics and try to give personalized content to every users according to their preferences.

0 Upvotes
Emildeca1
Member

What's an example of contextual marketing?

The most prominent example of context marketing is Google’s AdSense. It uses search terms entered into Google to select the right ad for that user.

0 Upvotes
LBlair
Member

What's an example of contextual marketing?

A great example is YouTube. It prioritizes my suscribed channels and also suggests similar content.

0 Upvotes
BukunmiOdetayo
Top Contributor | Partner
Top Contributor | Partner

What's an example of contextual marketing?

As someone starting out with contextual marketing, I like Spotify's strategy. They pay attention to what the users are doing, and always offer help right when the user needs it.







Bukunmi (Matt) Odetayo



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0 Upvotes
CInda
Member

What's an example of contextual marketing?

To have a good contextual marketing strategy it´s importat to segment your different audiences, understanding what phase on their customer buyer´s journey they are in, and what type of content and solutions they may be looking for and provide them the solution.

 

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MSalema
Member

What's an example of contextual marketing?

Aliexpress is a great example, they target everything to your preferences, its amazing and im sure it increases sales.

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PDas37
Member

What's an example of contextual marketing?

Youtube is an example of contextual marketing.

0 Upvotes
JGarzilli
Participant

What's an example of contextual marketing?

I would focus on providing a valuable resource that is education and helps a visitor clarify which of our products is best for them. For example: a short quiz to understand what they need.

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LipieSharma
Member

What's an example of contextual marketing?

To start off, I believe the application of Shazam is a good example of contextual marketing. Following the list, Canva is in second place. Both of the applications are easy to navigate, appealing, and consistent. 

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Fernandarm
Contributor

What's an example of contextual marketing?

I believe Amazon does a pretty good job with contextual marketing.

When we buy X and then they offer 5 others things that buyers usually buy after purchasing that item. I found myself many times adding some of those itens on my cart and sometimes buying those recommendations later.  😄

adiagung
Member

What's an example of contextual marketing?

For give them same context from our channel and direct to join our website

0 Upvotes
PTurner
Member

What's an example of contextual marketing?

If you are writing a blog about how to manage Generation Z in the workplace, include a link to an article about top skillsets among Gen Zers or an infographic explaining charactersitics about other generations still in the workplace.

leosevs
Member

What's an example of contextual marketing?

Heineken and Champions League, with so many actions make by Heineken.

 

0 Upvotes
npostema
Participant

What's an example of contextual marketing?

Serving content based on audience segments. Might provide industry-specific images or create content segmented by the time of day.

0 Upvotes
ejones087
Member

What's an example of contextual marketing?

A collaboration between Taco Bell and the popular GPS navigation app Waze is an excellent example of context marketing. When a Waze user approaches a Taco Bell, an advertisement for the restaurant appears in the app, alerting the consumer to a deal at an advantageous time and location.
0 Upvotes
DDouyon
Participant

What's an example of contextual marketing?

Hello I am come back on this site. Happy to fallow Contextual marketing. Could you tell who already use this training on a website?

KPeterson0
Participant

What's an example of contextual marketing?

To not forget about their current customers.

AmirWagih
Contributor | Gold Partner
Contributor | Gold Partner

What's an example of contextual marketing?

As everyone is giving Do's, I think I will share a don't.

 

You shouldn't go too far with personalization as it would make the visitor feel uncomfortable seeing their name displayed on your landing page for example.

ejones087
Member

What's an example of contextual marketing?

Begin with simple steps when it comes to contextual marketing.

By being helpful to visitors, you may promote a positive user experience.

 

Create material that is optimized for both search engines and first-time visitors.

Personalize the website even for the sake of personalizing it, as this can lead to misunderstandings.

OChisomu
Member

What's an example of contextual marketing?

Ensure you start small with the contextual marketing efforts.

Try to promote a good user experience by being helpful to visitors.

Optimize content for search engines and first-time visitors.

Try google ads.