Start small with your contextual marketing efforts. Use it sparingly in one area to begin with. Contextual marketing is an advanced marketing tactic. There are many ways to use it, and it’s easy to get overwhelmed with all the possibilities. Keeping this in mind, what advice would you give to someone looking to get started with contextual marketing?
An example of contextual marketing is Facebook. Facebook will narrow down ads that you browse on your News Feed and will find articles, stuff to buy, etc.
Sep 5, 202211:42 AM - edited Sep 5, 202211:44 AM
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What's an example of contextual marketing?
In Nepal, the example of contextual marketing is Daraz.com . It is an e-commerce platform that facilitates buying and selling of variety products. This ecommerce website uses keywords to track the users consuming patterns and then gives you personalized experiences. The main advice I would give to someone looking to get started with contextual marketing is that they should first focus on the basics and try to give personalized content to every users according to their preferences.
As someone starting out with contextual marketing, I like Spotify's strategy. They pay attention to what the users are doing, and always offer help right when the user needs it.
To have a good contextual marketing strategy it´s importat to segment your different audiences, understanding what phase on their customer buyer´s journey they are in, and what type of content and solutions they may be looking for and provide them the solution.
I would focus on providing a valuable resource that is education and helps a visitor clarify which of our products is best for them. For example: a short quiz to understand what they need.
To start off, I believe the application of Shazam is a good example of contextual marketing. Following the list, Canva is in second place. Both of the applications are easy to navigate, appealing, and consistent.
I believe Amazon does a pretty good job with contextual marketing.
When we buy X and then they offer 5 others things that buyers usually buy after purchasing that item. I found myself many times adding some of those itens on my cart and sometimes buying those recommendations later. 😄
If you are writing a blog about how to manage Generation Z in the workplace, include a link to an article about top skillsets among Gen Zers or an infographic explaining charactersitics about other generations still in the workplace.
A collaboration between Taco Bell and the popular GPS navigation app Waze is an excellent example of context marketing. When a Waze user approaches a Taco Bell, an advertisement for the restaurant appears in the app, alerting the consumer to a deal at an advantageous time and location.
As everyone is giving Do's, I think I will share a don't.
You shouldn't go too far with personalization as it would make the visitor feel uncomfortable seeing their name displayed on your landing page for example.