Start small with your contextual marketing efforts. Use it sparingly in one area to begin with. Contextual marketing is an advanced marketing tactic. There are many ways to use it, and it’s easy to get overwhelmed with all the possibilities. Keeping this in mind, what advice would you give to someone looking to get started with contextual marketing?
I would focus on providing a valuable resource that is education and helps a visitor clarify which of our products is best for them. For example: a short quiz to understand what they need.
To start off, I believe the application of Shazam is a good example of contextual marketing. Following the list, Canva is in second place. Both of the applications are easy to navigate, appealing, and consistent.
I believe Amazon does a pretty good job with contextual marketing.
When we buy X and then they offer 5 others things that buyers usually buy after purchasing that item. I found myself many times adding some of those itens on my cart and sometimes buying those recommendations later. 😄
If you are writing a blog about how to manage Generation Z in the workplace, include a link to an article about top skillsets among Gen Zers or an infographic explaining charactersitics about other generations still in the workplace.
A collaboration between Taco Bell and the popular GPS navigation app Waze is an excellent example of context marketing. When a Waze user approaches a Taco Bell, an advertisement for the restaurant appears in the app, alerting the consumer to a deal at an advantageous time and location.
As everyone is giving Do's, I think I will share a don't.
You shouldn't go too far with personalization as it would make the visitor feel uncomfortable seeing their name displayed on your landing page for example.
Make sure you understand the context of your audience and personalise the benefits to them. I.e E-book on How to implement Contextual Marketing for B2B marketers (would be something I would give my details for).
Make sure you understand the context of your audience and personalise the benefits to them. I.e E-book on How to implement Contextual Marketing for B2B marketers (would be something I would give my details for).
Start small with your contextual marketing efforts. Use it sparingly in one area, to begin with. Contextual marketing is an advanced marketing tactic. There are many ways to use it, and it’s easy to get overwhelmed with all the possibilities. Keeping this in mind, what advice would you give to someone looking to get started with contextual marketing?
In my opinion the first step to get started with contextual marketing is the "name", a specific part of personalized for all visitors. After this important engagement the other part are:
Small content
Be helpful to visitors
Dont' confuse the visitor with a interesting content and personalized to his interest
.png "HubSpot Employee"){kind=icon}
