What's an example of contextual marketing?

[kara_susvilla]

Start small with your contextual marketing efforts. Use it sparingly in one area to begin with. Contextual marketing is an advanced marketing tactic. There are many ways to use it, and it’s easy to get overwhelmed with all the possibilities. Keeping this in mind, what advice would you give to someone looking to get started with contextual marketing?

*To learn more about this, check out the Fundamentals of Contextual Marketing lesson via HubSpot Academy. 

[BChristian9]

Start small with your buyer's journey to see where it goes.

[JenMalins]

Start small by creating content that considers the buyer's journey and then later use heatmaps to contextualize even more.

[FIsmail]

Heatmaps could also be used by hotjar to analyze when user plans to click and which area of site best interests the visitor you can then place a pop up CTA over there with an offer that couldn't be resisted

[JenHoitsma]

We use Drift on our site to provide a personalized experience for our visitors.

[SuryaSharma4]

Participant

YouTube is another site that allows marketers to put context marketing into action. Marketers can tailor their content based on what a viewer watches. they can use the viewer's history journey to determine the information that could be relevant for the user and improve the experience on a landing page.

[Anthonydgrea8t]

The first advice would be to segment their current audience, create contents for them, and create contents for first-time visitors...

[MariaFatimaWitt]

Contextual Marekting is used to create personalized informaiton for the users. We can use the buyer´s journey to determine information that could be relevant for the user and improve the experience on a landing page. For example, we could add a download free e-book for first visitors, view a video , or book a demo, depending on the buyer´s journey of the user. 

[RModer]

Contextual marketing is about creating content that is relevant to each user. An example of this is sending marketing emails to a customer that has shopping recommendations based on their previous purchases.

[CQuixchan]

Hola, que antes de ccomenzar a utilizar el Marketing Contexctual, se pueda terminar el curso para aclarar cada uno de los puntos, y luego tratar de aplicar

[Rebecca10]

Start small 

[AGaynor]

Setup google analytics to help drill down into your target audience. 

[MitchTransue]

An example of contextual marketing is creating content that is served to contacts based on their lead source (i.e. social, organic, or paid search).

[Milografico]

I would advise to keep in mind that we work for the user and their needs. We have to make every decision based on data and make everything measurable.

[Stitchko]

Use wisely the properties which you got about the visitor. Don't show too much, try to be empathetic as possible. Test drive the content you created and delivered.

[PavaMano]

It is important to give user a personalised experience when they visit a website. Taking into consideration and evaluating the needs what a user wants, contextual marketing comes into play. 

[SMahmud]

Hello Group

I am Sultann, here to learn 

[YeshChala]

As they are beginning contextual marketing , i would suggest them to target their most profitable audience. Based on the data collected from the past sales or logins or any other performance indicators, they could cluster and filter out the group od audience that are regular, and offering a lot of revenue to the company. And personalizing the expericne for this set of audience would be even more beneficial and in case if there are any mistakes made in the strategy, considering the loyalty of these customers, we might not lose them. So target your most loyal customers first and based on that keep expanding ,is the advice I would give them.

[putnams]

Maing sure you have the right information geared to the right persona.

[MEamin]

Actually the way to concentrate your audiences to thei specific needs. Like your webiste is single niche like camera accessories or camera as people come to explore. But the way can be to hold their interest. First you can present some good images to them which can make them thinking that how did the take those photos. The they will go to search the way and after that they found the accessories or what device you used and how did you executated that. Then they may be interested to that item if their budget meets with that item. That can be the example of contextual marketing.

[Zefiand]

I guess the one that needed to be initiated for the contextual marketing is benchmarking into big impact websites and combining those information into what we are dealing with (our target audience), so that we can have options in tailoring the website into something much nicer and accurate.

[ADiaz8]

Right content and user experience