What's an example of contextual marketing?

kara_susvilla
Inbound Professor

Start small with your contextual marketing efforts. Use it sparingly in one area to begin with. Contextual marketing is an advanced marketing tactic. There are many ways to use it, and it’s easy to get overwhelmed with all the possibilities. Keeping this in mind, what advice would you give to someone looking to get started with contextual marketing?

 

*To learn more about this, check out the Fundamentals of Contextual Marketing lesson via HubSpot Academy. 

65 Replies 65
LStewart4
Member

Start small and be sure you are targeting the right audience with the right content. 

0 Upvotes
mastamari
Member

Start small and simple

0 Upvotes
frosique
Member

Make the effort to provide summarized content to the right person and at the right time.

JamesGroh
Participant

Find Valueable information for your audience and cluster them, so your audience receive the right content at the right moment

0 Upvotes
ABurke3
Member

Know where your target is in their buyer's journey and seek to tailor your efforts to meet their needs and goals.

0 Upvotes
BOguzie8
Member

I'll advise one starting contextual marketing to start it small. Use it sparingly in one area, so that you don't get overwhelmed.

Be helpful to your visitors, by providing personalized and relevant content that's beneficial to them.

Ensure you optimize content for SE and first-time visitors by providing relevant default content. Your content should educate and inform visitors.

Don't confuse your visitors. Don't personalize your website for the sake of personalization.

Ensure that visitors can get to all valuable content irrespective of segmentation.

Once you consider and implement all these, then you're on your way to good contextual marketing.

0 Upvotes
MCunard
Member

Delivering a smart CTA for a segment of your audience who've visited key pages before.

0 Upvotes
chandrapepino
Member

Perhaps some perspective would help. If you were the customer, what would delight *you*?

0 Upvotes
VNair
Participant
Start in a small way, keep it clear and valuable, accomodating all including first time visitors as well.
0 Upvotes
JMaku
Participant

Ensure that your content is answering the question that led the customer to visit your website, or they will bounce right back. So if your keyword is the recipe, make sure that the recipe is there on your website and is not a click away. you can later get people to that recipe with the major ingredients too, but starting small means in a click being able to provide what the customer is looking for.

0 Upvotes
RPerry333
Member
Keywords that gear online searchers interest in visiting your site .
0 Upvotes
OBodley
Member

I would advise that they keep the aspects of contextual marketing small at first, so that they don't overwhelm or confuse their user. They should make sure that all aspects of contextual marketing are helpful to the user and provides all of the valuable content that they need to access.

0 Upvotes
BOguzie
Participant

I'll advise one to first segment their list to be able to personalize the contents and then the Landing page should have a clear CTA that clearly directs visitors on what to do.

0 Upvotes
ShreyJadhav
Participant

Start small - Make little personalisations to email communications

Make use of smart default values for search engines and first time visitors

Don't customise for the sake of customising, make it contexual and meaningful. 

DaniKlein
Participant

If I were to give advice to someone who wants to get started with contextual marketing, I would say to be authentic and honest.

0 Upvotes
NLeampuk
Member

About Personalized content should be tailored to each customer based on their customer journey.

0 Upvotes
JMukiri
Member

Know your audience by identifying their interests, before starting. 

MAbdulsalam
Participant
Start small - Make little personalisations to email communications

Make use of smart default values for search engines and first time visitors
0 Upvotes
ZAbdullah
Member

I think having blog page that's has the ability to suggest topic based on the visitor behaviour could work too

CKeating
Participant

I would advise them to make sure their content pertains to the interests of the person receiving the information.

0 Upvotes
ERanslemParso
Contributor

Being able to personalize the content for the specific persona/person you are trying to appeal to...meeting the guest where they are in the buyer journey!