Jun 9, 2021 2:24 PM - edited Aug 11, 2021 1:30 PM
Start small with your contextual marketing efforts. Use it sparingly in one area to begin with. Contextual marketing is an advanced marketing tactic. There are many ways to use it, and it’s easy to get overwhelmed with all the possibilities. Keeping this in mind, what advice would you give to someone looking to get started with contextual marketing?
*To learn more about this, check out the Fundamentals of Contextual Marketing lesson via HubSpot Academy.
Jul 8, 2021 1:07 PM
I'll advise one starting contextual marketing to start it small. Use it sparingly in one area, so that you don't get overwhelmed.
Be helpful to your visitors, by providing personalized and relevant content that's beneficial to them.
Ensure you optimize content for SE and first-time visitors by providing relevant default content. Your content should educate and inform visitors.
Don't confuse your visitors. Don't personalize your website for the sake of personalization.
Ensure that visitors can get to all valuable content irrespective of segmentation.
Once you consider and implement all these, then you're on your way to good contextual marketing.
Jul 4, 2021 5:48 PM
Ensure that your content is answering the question that led the customer to visit your website, or they will bounce right back. So if your keyword is the recipe, make sure that the recipe is there on your website and is not a click away. you can later get people to that recipe with the major ingredients too, but starting small means in a click being able to provide what the customer is looking for.
Jun 27, 2021 8:15 PM
I would advise that they keep the aspects of contextual marketing small at first, so that they don't overwhelm or confuse their user. They should make sure that all aspects of contextual marketing are helpful to the user and provides all of the valuable content that they need to access.
Jun 23, 2021 1:23 AM
Start small - Make little personalisations to email communications
Make use of smart default values for search engines and first time visitors
Don't customise for the sake of customising, make it contexual and meaningful.