Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

What's an example of contextual marketing?

Start small with your contextual marketing efforts. Use it sparingly in one area to begin with. Contextual marketing is an advanced marketing tactic. There are many ways to use it, and it’s easy to get overwhelmed with all the possibilities. Keeping this in mind, what advice would you give to someone looking to get started with contextual marketing?

 

*To learn more about this, check out the Fundamentals of Contextual Marketing lesson via HubSpot Academy. 

142 Replies 142
Milografico
Participant | Elite Partner
Participant | Elite Partner

What's an example of contextual marketing?

I would advise to keep in mind that we work for the user and their needs. We have to make every decision based on data and make everything measurable.

0 Upvotes
Stitchko
Top Contributor

What's an example of contextual marketing?

Use wisely the properties which you got about the visitor. Don't show too much, try to be empathetic as possible. Test drive the content you created and delivered.

0 Upvotes
PavaMano
Member

What's an example of contextual marketing?

It is important to give user a personalised experience when they visit a website. Taking into consideration and evaluating the needs what a user wants, contextual marketing comes into play. 

0 Upvotes
SMahmud
Participant

What's an example of contextual marketing?

Hello Group

I am Sultann, here to learn 

0 Upvotes
YeshChala
Member

What's an example of contextual marketing?

As they are beginning contextual marketing , i would suggest them to target their most profitable audience. Based on the data collected from the past sales or logins or any other performance indicators, they could cluster and filter out the group od audience that are regular, and offering a lot of revenue to the company. And personalizing the expericne for this set of audience would be even more beneficial and in case if there are any mistakes made in the strategy, considering the loyalty of these customers, we might not lose them. So target your most loyal customers first and based on that keep expanding ,is the advice I would give them.

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putnams
Member

What's an example of contextual marketing?

Maing sure you have the right information geared to the right persona.

0 Upvotes
MEamin
Member

What's an example of contextual marketing?

Actually the way to concentrate your audiences to thei specific needs. Like your webiste is single niche like camera accessories or camera as people come to explore. But the way can be to hold their interest. First you can present some good images to them which can make them thinking that how did the take those photos. The they will go to search the way and after that they found the accessories or what device you used and how did you executated that. Then they may be interested to that item if their budget meets with that item. That can be the example of contextual marketing.

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Zefiand
Member

What's an example of contextual marketing?

I guess the one that needed to be initiated for the contextual marketing is benchmarking into big impact websites and combining those information into what we are dealing with (our target audience), so that we can have options in tailoring the website into something much nicer and accurate.

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ADiaz8
Member

What's an example of contextual marketing?

Right content and user experience

0 Upvotes
MQuiwa
Member

What's an example of contextual marketing?

think about what content will be valuable to your target audience and start to work from there. make sure that it's easy to navigate, easy to understand so they'll get what they need right away

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JGonzales0
Member

What's an example of contextual marketing?

I would say to start small with existing users and get feedback on the personal touch and go from there! 

0 Upvotes
kthleenmae
Member

What's an example of contextual marketing?

It is relevant to be helpful to visitors and let them have a good user experience and not personalize toomuch just for the sake of personalizing. Another is that to optimize content and to always show and put valuable content for the benefit of customers. 

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LAkers
Member

What's an example of contextual marketing?

Make sure you know your buyers persona and have your segements in place. Making sure to optimize content for SERP and not to forget about first-time visitors by using default content. Your content should be available to anyone on their journey, and try to not over personalize your website. 

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NHanner
Participant

What's an example of contextual marketing?

Make sure you understand your personas first!

0 Upvotes
LStewart4
Member

What's an example of contextual marketing?

Start small and be sure you are targeting the right audience with the right content. 

0 Upvotes
mastamari
Member

What's an example of contextual marketing?

Start small and simple

0 Upvotes
frosique
Member

What's an example of contextual marketing?

Make the effort to provide summarized content to the right person and at the right time.

JamesGroh
Participant

What's an example of contextual marketing?

Find Valueable information for your audience and cluster them, so your audience receive the right content at the right moment

0 Upvotes
ABurke3
Member

What's an example of contextual marketing?

Know where your target is in their buyer's journey and seek to tailor your efforts to meet their needs and goals.

0 Upvotes
BOguzie8
Member

What's an example of contextual marketing?

I'll advise one starting contextual marketing to start it small. Use it sparingly in one area, so that you don't get overwhelmed.

Be helpful to your visitors, by providing personalized and relevant content that's beneficial to them.

Ensure you optimize content for SE and first-time visitors by providing relevant default content. Your content should educate and inform visitors.

Don't confuse your visitors. Don't personalize your website for the sake of personalization.

Ensure that visitors can get to all valuable content irrespective of segmentation.

Once you consider and implement all these, then you're on your way to good contextual marketing.

0 Upvotes
MCunard
Member | Platinum Partner
Member | Platinum Partner

What's an example of contextual marketing?

Delivering a smart CTA for a segment of your audience who've visited key pages before.

0 Upvotes