Start small with your contextual marketing efforts. Use it sparingly in one area to begin with. Contextual marketing is an advanced marketing tactic. There are many ways to use it, and it’s easy to get overwhelmed with all the possibilities. Keeping this in mind, what advice would you give to someone looking to get started with contextual marketing?
An example of contextual marketing is when a weather app shows an ad for umbrellas on a rainy day. The ad is relevant to the user's current situation, which makes it more likely they'll be interested. For someone starting contextual marketing, I would advise them to focus on truly understanding their audience and the context in which their content ot ads will appear. Start by collecting data, like location, time of day, weather, or browsing behavior to make sure your messages are relevant and timely.
تخيل أنك تتصفح موقعًا إلكترونيًا لقراءة مقال عن السفر إلى باريس، وفجأة يظهر لك إعلان لفندق في باريس أو عرض خاص لتذاكر الطيران إلى باريس. هذا مثال على التسويق السياقي.
Imagine you're browsing a website about hiking gear. While reading a blog post about the best hiking boots, you see an ad pop up offering a discount on hiking boots from a nearby outdoor store. This ad is relevant because it matches the content you're engaging with and your likely interests at that moment.
Absolutely agree that contextual marketing can feel overwhelming at first, especially with all the tech and data involved. My advice: start simple, test, and learn.
As an avid Spotify user. I often find that the Spotify app creates personalized playist for my based on my favorite artist and the type of music I've been listen to of recent. I think this is a perfect example of contextual marketing.
Starting with the simplest option is always the best option. Trying to start with a more complex idea will waste time and lead to frustration. With experience and study, methods will become more refined.
Start small by leveraging data collected during onboarding to provide personalized and valuable content that aids their smooth transition through the buyer's journey.
Something like suggested additional information based on basic information given and processed, Something like Shopping suggestions based on a choice of like style choices previously made by the visitor.
Start with basic personalization techniques, such as tailoring website content based on user behavior or sending personalized emails based on subscriber preferences.
One way is to not personalize for the sake of personalization. You should personalize in a unique way and a way that helps you and your potiental customers.
Visitor Irrelevant – When public marketers receive a personalized email, they put their name in the email, and most companies don’t use contextual marketing on their websites
I have an online business, and I'm looking forward to its growth.
Keeping this in mind, my first step in contextual marketing will be to gather all the information I have on people who have recently researched products. I'll create an informative blog to help address their concerns and turn that research into sales—since they may not have purchased due to a lack of information.
Lastly, I'll promote the blog via email marketing and social ads to those who showed interest but didn’t buy, to test whether this strategy effectively converts sales.
An example of contextual marketing could be showing personalized ads based on the pages or products a user has viewed. For instance, if someone browses skincare products, they might see related ads on other websites.
Instead of focusing on relatable or personalized content for the users. Your content should be focused more on the value that gives to the user and it should be easy to understand instead of using more business language. If users doesn't get value from your content they will leave you in a second.
