What's an example of a website with a positive user experience?

[kara_susvilla]

A website with a good user experience helps its visitors accomplish their goals. Your website should be tailored to your visitors in order to attract them to your site and guide them to becoming customers. In your opinion, what's an example of a website that has a positive user experience (and why)?

*To learn more about this, check out the Designing the User Experience lesson via HubSpot Academy. 

[NRachmawati]

A good example is Amazon website. Its easy and simple to find something in there. User friendly indeed. 

[zbi841]

the j.crew website

[SantaSingh]

One example that I can think of off the top of my head is Slack https://slack.com/ The reason for that is its simplicity, usage of negative space, and offering limited information in one go or in other words solving one problem at a time.

[LRojasRosario]

A nice website simple to use, with good managament of colours, distribution is https://shop.lululemon.com/en-ca/, I think they know how to create content to attract customers

[AniD]

Lemonade.com- Engaging, appealing,organized and accessible. 

[alaattincagil]

1. Intuitive Navigation:

• User-Centric Design: Amazon’s interface is designed with users in mind, making it easy for visitors to navigate and find what they are looking for efficiently.
• Search Functionality: With an advanced and responsive search bar, users can find products easily. Auto-suggestions and filters further simplify the search process.

2. Personalization:

• Recommended Products: Amazon utilizes data from user’s previous searches and purchases to recommend products, enhancing the shopping experience.
• User Profiles: Users can create and manage profiles, wish lists, and shopping carts, allowing for a tailored browsing experience.

3. Fast Loading Time:

• Amazon’s pages load quickly, which is crucial for maintaining user engagement and satisfaction.

4. Mobile Responsiveness:

• The site is optimized for various devices, providing a consistent experience whether accessed via desktop, tablet, or smartphone.

5. Secure and Easy Transactions:

• Amazon offers a variety of payment options and ensures a secure transaction process, building trust among its users.

6. Clear Call-to-Actions (CTAs):

• CTAs are prominent and clear, guiding users smoothly through the purchasing process.

7. Customer Support and Resources:

• With robust customer support, including live chat and easy access to help resources, users can resolve issues and find answers to their queries effortlessly.

8. User Reviews and Ratings:

• The inclusion of customer reviews and ratings helps users make informed purchasing decisions, adding value to the shopping experience.

9. Accessibility:

• Amazon has made strides in making its website accessible to individuals with disabilities, adhering to web accessibility standards and guidelines.

Amazon’s focus on providing a seamless, personalized, and user-friendly experience makes it an exemplary model for positive user experience. Each feature and functionality is designed to meet users’ needs and expectations, ultimately driving user satisfaction and loyalty.

[SSl]

I'd have to say from my personal experience it would be Amazon.com. Due to the fact of all the names of their products being segmented into specific sections for all different types.

[AsIslam]

Thank you

[PDahal]

Considering the websites I have visited or used I feel that the Nepal Tourism Board's official website is the best with a positive user experience as it provides users with diversified cultural experiences, appealing design, clear travel information, maps, language options, cultural events and festivals, travel guides and itineraries, local cuisine and foods, adventure activities, photography, stories, and many more.

[GOrjuela]

Disney Plus.

[MMercado27]

https://revpartners.io/ is an example with a positive user experience in my opinion. 

The website is:

• Useful - The buyers journey is clear from awareness -> consideration -> decision.
• Intuitive - The website's layout is intuitive and drives the customer to explore rather than bounce. 
• Consistent - Each page considers the top question a customer may have and does not flood the customer with questions.
• Accessible - The information about the product is easy to find.
• Appealing - The design and layout is appealing to they eye.

[Natasha8]

Tesi24 is an italian site that helps me with my thesis printing. The settings were very clear and the assisance by chat was always ready to reply in a fast way.

[ashabani2]

Amazon is a prime example of a website with a positive user experience. It offers a seamless and intuitive interface, making it easy for users to search for products, read detailed descriptions, and make purchases. The website is well-organized, with clear navigation menus and helpful filters, enabling users to find what they're looking for quickly. Additionally, Amazon provides personalized recommendations based on users' browsing and purchasing history, enhancing the overall user experience. The checkout process is streamlined and secure, instilling trust and confidence in users. Overall, Amazon prioritizes user convenience, efficiency, and satisfaction, making it a standout example of a website with a positive user experience.

[NikhilChaudhari]

A great example of a website with a positive user experience is Airbnb (www.airbnb.com). Here are some reasons why Airbnb is often considered to provide a positive user experience:

1. Intuitive and User-Friendly Interface: Airbnb's website has a clean and visually appealing design. The interface is easy to navigate, with clear categories, search filters, and well-organized content. Users can quickly find what they're looking for and access relevant information.

2. Seamless Booking Process: Airbnb streamlines the booking process, making it simple and efficient. Users can easily search for accommodations, view detailed listings with photos and reviews, check availability, and make bookings in a few clicks. The website provides a transparent and secure payment system, giving users confidence in their transactions.

3. Personalization and Recommendations: Airbnb utilizes personalization techniques to enhance the user experience. It suggests relevant accommodations based on the user's search history, preferences, and previous bookings. It also provides personalized recommendations for popular destinations, experiences, and local attractions, tailored to the user's interests and location.

4. Trust and Safety Features: Airbnb places a strong emphasis on trust and safety, which contributes to a positive user experience. It verifies hosts and guests, implements a review system, and offers secure messaging channels for communication. These features instill confidence in users and create a sense of trust in the Airbnb community.

5. Responsive and Mobile-Friendly Design: Airbnb recognizes the importance of mobile devices and ensures a seamless experience across different screen sizes. The website is responsive, adapting well to various devices, including smartphones and tablets. Users can access Airbnb's services and features conveniently from their mobile devices.

6. Helpful and Supportive Content: Airbnb provides extensive support resources, including detailed FAQs, guides, and articles to assist users. They also offer customer support channels, allowing users to reach out for assistance when needed.

By focusing on usability, personalization, trust, and support, Airbnb has created a website that offers a positive user experience. It prioritizes ease of use, transparency, and meeting the needs of its users, resulting in a platform that is widely appreciated by travelers and hosts alike.

[SSmith46]

An example of a positive user expereince is Walmart App; each time I electronically shop for groceries, it saves my preferances; furthermore it initially prompts me to select frequently bought items or brands, as well as asking if I forgot anything at checkout based on the same list. 

This is valuable to me because I often grociery shop on the go, so I forget items I need; being asked if I forgot anything while also showing me a list of frequently bought items like milk, cajun sausage links, and cabbage. 

[MAlameri]

Amazon

[XueliAng]

Amazon and Taobao

[Jeannairene68]

Audible always tells me the next book I should listen to based on the books in my library.

[YSivaldayeva]

The Lapa Ninja  project was created specifically for designers who are looking for inspiration, are just starting out or want to improve their professional skills. Here, content is carefully selected, and only the best designs end up on the website. Note that the news and catalog are updated daily, so this site is worth adding to your list of favorite web resources.

[LuigiA]

Cooking websites often provide a poor user experience due to the cluttered presence of irrelevant ads everywhere. IFYKYN… ugh!

AI-based contextual marketing can greatly benefit publishers and advertisers by providing relevant ads, thus improving the user experience. AI-based contextual marketing reads the context of a webpage and provides ads based on that context, rather than targeting individuals personally, resulting in relevant ads and a cleaner user experience. 

WowYow AI is one of the companies at the forefront of this technology, along with other enterprise/corporate companies like Oracle and Google.

With AI-based contextual marketing, companies can increase revenue while also improving the user experience for website visitors!

[AMaita]

What's an example of contextual marketing?

Amazon