Setting marketing goals provides you long-term vision and short-term motivation. It helps you organize your time and resources so that you can make the most of your efforts. In the comments below, share a SMART goal you're working towards this year.
Extra credit: Share with everyone the steps you're making towards achieving this SMART goal.
S: I am working on creating 125+ videos for content on my Youtube channel, Glauben Amour. Each video is 5-15 minutes long and should create emotional appeal with the audience. All of my videos are scripted so there are a few steps I will need to take including script creation, editing, voice-overs, video creation, content planning/management, and publication.
M: I will measure success by using creating a quota of having 10 videos created a month, from the script creation to the publication stage (or pre-planned stage). I will use a variety of analytic tools to help me see what videos gain the most traction and to help guide me with the next set of videos for creation. Some analytic tools I will use are Youtube's Analytic Tool, HubSpot's Marketing Analytics, HubSpot's CRM Software, and Google Analytics to name a few.
A: My goal is to create and publish/schedule 10-12 videos a month. This will be done by completing 3-4 videos a week, and I will use freelancers as needed to ensure I reach this goal. Another goal is to gain 5,000 subscribers in this time frame by posting consistently, being active with my audience, and providing content for each step of my target audience's buyer persona stage.
R: Meeting this goal will help to increase followers and potential customers who want to learn more about skincare, while also establishing brand awareness in the industry. It will also allow me to be able to monetize my account to draw in funding.
T: My timeframe is 12 months. In this time frame, I will create & publish/schedule 10-12 videos a month, while actively responding to comments/questions. I will use consumer responses to help me plan future content that will better fit my audience's needs.
S (specific) : The long term vision will be to scale the business and make it a brand known to everyone.
M (Measurable): Through surveys and different analysis techniques we can found the target audience and measures of how to attract more audience towards the product.
A (Attainable): Make it work to achieve the goals
R (Relevant): Target the audience that is relevant to the product dont waste time in doing irrelevant work that serves no purpose at all
T (Timely): Everything should be done on its relevant timeline, if something doesn't seems good right now that doesn't mean that it is wrong its just the wrong timing
I am right now working as a real estate broker which I find it difficult to deal with. For that purpose, I figured out that going digital as the world is evolving is what I find the long term for achieving my goals.
I want to be self-employed as my goal. I am trying my best to navigate through the online platforms to start my online business and this calls as to why I am in this class; to become a content marketer and set up my own business.
My business is looking to assist a metal band release their next release with promotional, branding, finances, and manufacturing falling on our end. With this in mind, we set the SMART goal of placing advertisements in relevant online magazines and journals to further the band's branding and the release's publicity by the beginning of next year.
Specific: Grow Le Charme's monthly purchase by creating targeted social media campaigns.
Measurable: Increase the monthly purchase by 500%
Attainable: Creating targeted social media campaigns on three main social media platforms: Facebook, Tik Tok and Instagram.
Relevant: The majority of social network users spend more and more time on these platforms
Timely: Within 6 months.
SMART: Grow the company's monthly purchase by 500% within 6 months. This will be accomplished by creating targeted social media campaigns on three main platforms: Tik Tok, Instagram and Facebook which will begin running in June 2022 . Since the majority of social network users spend more and more time per day on these platforms, this means that there is higher likelihood that they will see our campaigns and purchase the products.
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