Setting marketing goals provides you long-term vision and short-term motivation. It helps you organize your time and resources so that you can make the most of your efforts. In the comments below, share a SMART goal you're working towards this year.
Extra credit: Share with everyone the steps you're making towards achieving this SMART goal.
The SMART in SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. Defining these parameters as they pertain to your goal helps ensure that your objectives are attainable within a certain time frame. This approach eliminates generalities and guesswork, sets a clear timeline, and makes it easier to track progress and identify missed milestones.
My main Goal for this year is to seek a better job.
S: Specific I should ask myself: what needs to be accomplished? Finding a better job. who is responsible for it? Myself. what steps need to be taken to achieve it? - finding out why exactly I want to move on from my current job. - find out what are the aspects of a good job for me? - find out what qualities are missing in my resume for the job I'm dreaming to have. - planning to study and gain enough info about it. - reaching out to the companies I want to work with.
M: Measurable it's all about time and improving myself. I can measure time spent on this goal, and also examine my knowledge after each relevant course I pass toward my goal. also, the number of resumes that I send out and the feedback I receive, are measurable.
A: Achievable after reviewing the 2 later steps, I think it is safe to say that my goal is achievable. besides, I'm not going to set up top companies to work with for my main goal. I also know that I have to start at the bottom level of my plan and improve myself step by step.
R: Relevant Here’s where I need to think about the big picture. Why am I setting the goal? well, my main goal is about improving myself and working for better companies in the first place. I think improving to higher levels of what we do for a living, is truly relevant! it is not like me trying to change my field and expertise for this goal! no, I'm just going to improve it.
T: Time-bound I can manage my plan and set a monthly improvement exam for myself. to determine how much I grow over one month. this will clear my future a little more because then I will find out how much way remains to walk through achieving my goal.
My goal is to get new long term clients on freelance platforms and work with them as a copy/content writer. To do that, I need to beef up my resume and reach out to as many companies I want to work with as I can. I have been working on improving myself in the past few months and I hope to achieve this goal in less than 3 months.
A SMART goal I'm working towards is increase the unique visitors to my company's website from 500 to 1,000 within 3 months.
First, my team analyzed the past data. And we concluded that our website attracted around 400 unique visitors within three months.
Then, we held the meeting to review which content attracted the most readership and which didn't. Learn about the reasons why. Then worked with the sales team and technical team to identify what is concerning our existing and even potential customers, how our products can help them, and more.
Then, we developed the content strategy around their main problem. In the awareness stage, we created blog posts to explain what their problem is. In the consideration stage, we are building blog posts that provide customers different ways to solve their problem, then repurpose the content to webinars with technical experts involved. In the decision stage, we provide free consultation sessions to instruct how our product can help customers solve their pain point.
A SMART goal I'm working towards is how I can drip feed my thought process/learnings as I do a part time PhD in education to help build up my profile, generate discussions yet not spill the beans and restrict my scholarly publishing. Bit of an ethical dilemma, but I know many others have 'blogged' throughout their PhD.
Identify your target audience: Understanding your ideal customer will help you create content and messaging that resonates with them and attracts them to your website and social media channels.
Use social media effectively: Social media is a great way to reach many people in a short amount of time. Use paid social media advertising to target your specific audience and drive traffic to your website.
Optimize your website for search engines: By using keywords and phrases your target audience is searching for, you can improve your search engine rankings and drive more organic traffic.
Collaborate with influencers or other businesses: Partnering with influencers or businesses in your industry can help expose your brand to a new audience and drive traffic to your website.
Run promotions or special offers: Offering discounts or promotions can be a great way to attract new customers and drive sales. Consider running seasonal promotions or offering discounts to new customers.
Specific: Increase brand awareness on social and search, while increasing website traffic and sales.
Measurable: Google Analytics to track traffic and where it is coming from and what pages or content to improve upon.
Attainable: Create content and solution to help increase website visits, social media followers, and sales. Roughly an extra 50 visitors per week to the website, 1 new follower per day, and increase sales by 10% monthly.
Relevant: Always create new content for the areas we serve that educates and exposes needs.
Timely: Set up a chain of emails based on a trigger taken. Also to follow up with new leads much faster.
SMART goals are specific, measurable, attainable, relevant, and timely. I aim to learn digital marketing within six months and get a job in the field.
I plan to finish the HubSpot Digital Marketing free course by Monday, January 2. After that, I will decide which other classes I need to take to obtain the required certifications.
