Setting marketing goals provides you long-term vision and short-term motivation. It helps you organize your time and resources so that you can make the most of your efforts. In the comments below, share a SMART goal you're working towards this year.
Extra credit: Share with everyone the steps you're making towards achieving this SMART goal.
Right now, my SMART goal is to make our branding more consistent through our social media presence, our website and print marketing. Sometimes putting too much out there can cause confusion to the customer.
Goal: I would like to improve my skills in my field (marketing) with Hubspot's courses they offer. I want to complete all relevant marketing courses revolving around content marketing, inbound marketing, & outbound marketing in the next 6 months.
Increase the number of customers by 20% by the end of this year.
1. Create a source of potential customers
2. Product marketing is highly effective.
3. Build trust and attract customers' attention through content marketing articles
Specific - Grasp fundamental knowledge of Marketing (Content, Strategy, Implementation) Measurable - Spend at least 15 mins a day to learn on social or join in the online course Attainable - 10 mins to learn new things (via videos, reading documents), 5 mins to practice (by answering the question, analyzing case) Relevant - Create a habit of learning. I can learn and practice at the same time, which helps me to memory well and understand clearly & concisely. Time-bound - 2 months
The SMART goal I'm making is to make content that speaks to consumers. To do this, I learned consumer demographic and I learned how to use Google Analytics to track traffic on our site.
