Setting marketing goals provides you long-term vision and short-term motivation. It helps you organize your time and resources so that you can make the most of your efforts. In the comments below, share a SMART goal you're working towards this year.
Extra credit: Share with everyone the steps you're making towards achieving this SMART goal.
S : I have to work on 4 Instagram pages and One YouTube channel M : Increase Followers and Subscribers A : 10,000 Followers on Instagram and YouTube R : Helping people to grow in business and entrepreneurship field T : Within 2021
A goal I'm working toward is successfully completing my degree in film studies and obtaining an entry level role in either the media or marketing field
Increase page visits monthly from 3500 to 5000 visiters till the end of this september. Each of content will have at least 1000 reachers and 100 likes or shares or cmt
My goal is to acquire 5 new clients this month through door to door marketing and cold calls. However my long term goal is to make $5000 this year from my marketing agency focusing only on financial institutions like banks, microfinance institutions and insurance companies.
I have started my blog recently. I want to reach 100 unique website visits per month as my first SMART goal. To achieve it, I want to make some efforts on Linkedin, such as sending my blog posts and inviting my connections to read them. I am also trying to connect with some influencers in my field to promote my content.
My smart goal that I am working on to reach this year end is for more people to become aware of my brand. More followers and more reach = possible conversion into buyers.
For this goal, I will be creating a brand story that revolves around following points:
1. Character
2. Conflict
3. Resolution
I will create content for different buyer personas at different buyers journey. I will make sure my content is always evolving.
My Long Term goal is to make a valuable online presence on Linkedin. For that my smart approach would look as follows:
Gaining 15k amazing followers by end of 2021 (Right now I have crossed 5k). Making a social presence and networking with like-minded people is the need of the hour and is my primary goal right now.
To achieve this goal I have planned content in a way through which I can build an engaging community. Being consistent with valuable content on the platform is what I am looking forward to lately.
My goal is for my organization's website to reach at least 5,000 unique pageviews on a weekly basis over the next seven weeks, and gain at least 200 new applicants by September 30.
To achieve this I will be running a digital marketing campaign which will include social media sponsored ads, responsive display ads, paid search ads, and email blasts. I will be using a content schedule/calendar to guide the execution of all activities identified above. I will be using content associated with our brand and product, while incoporating messaging which communicates our solutions to issues that arose as a result of the current environment. We will modify and optimise the content as needed as the campaign progresses to remain in touch with the evolving needs of our audiences given the current environment. Google analytics will be used to measure the number of unique pageviews, and our internal systems will be used to measure the number of new applicants. Based on the performance of previous campaigns of this nature, even in the midst of the pandemic, this goal is realistic and should be achievable.
