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What's a SMART goal you're working towards?

kara_susvilla
HubSpot Employee
HubSpot Employee

Setting marketing goals provides you long-term vision and short-term motivation. It helps you organize your time and resources so that you can make the most of your efforts. In the comments below, share a SMART goal you're working towards this year.

 

Extra credit: Share with everyone the steps you're making towards achieving this SMART goal.

 

*To learn more about this, check out the Planning a Long-Term Content Strategy lesson via HubSpot Academy. 

3,306 Replies 3,306
Chay04
Member

My SMART goal is that I want to create a YouTube channel and get 10K subscribers by the end of next year.
Currently i am working on the pre-processes of the YouTube Channel. Learning each tool and technique to attract audience and creat fruitful content. 
I Decide to launch this YouTube channel by the end of this year. Hope it goes well !!!

samlore
Member

I am starting my freelance activity on Malt, and I have set up a SMART goal, which is to "Secure 2 paid missions on Malt by December 31st by optimizing my profile to the top 10% of my category."

MNickels
Member

My specific goal over the next year will be to get my online apparell store to bring in $5k+ per month. At an average of $32 in profit per item, that will we require 156 sales per month, or 5-6 per day. This is acheivable through ad placements and social media presence. This is releveant to my personal goal to use this income to suppliment my job, allowing me to focus more on expansion of the company. Goal is to achieve this benchmark by month 12.

El-wazier
Participant

within next month the social media pages of the company will have 1000 followers who are interested in fasion  

AParks24
Member

The SMART goal I'm working on is as follows: 

Specific: I would like to earn a certification in a marketing-related skillset 
Measurable: I will work toward this goal by doing a module in my selected training program either every day or every week
Attainable: I have access to some free training resources online, and I'm already actively working my way through training modules

Relevant: I am a content professional, primarily versed in editing and writing and I'm looking to concretely expand my skillset and knowledge to become more marketable as a valuable, hireable person
Timely: I intend to complete the certification course before the end of 2025.

Tito1
Member

As a SMART goal, I plan to create and implement a digital marketing business in my area.

I must get 3 clients by year's end.

Gain marketing knowledge and experience with work and courses.

Year's End is the limit.

 

0 Upvotes
LSetlenela
Contributor

I've established a dropshipping business online and I plan to sustain it beyond it just being a side-hustle into a long term well flourished reliable business in the next 12 months. To do this my, Specific Goal is to broaden my product acquisition and/or sourcing from different suppliers. This will help improve my store reliability and availability of a variety of in-demand items.

Measurable goal:  Direct traffic to my store and increase customer repeat rate by a considerable percentage. This will help measure and track how loyal my customers are and how effective are my store and my marketing in customer retention.

Attainable goal: To increase my average order value, I plan to use apps like  Frequently Bought Together found under platforms like shopify.

Relevant goal: Diversification of suppliers means that in cases where my supplier goes out business, increases prices or has a shipping problem, there are other suppliers I work with who can help.

Timely goal: For my dropshipping business to make money within a specific period I put, I should set a timeline when I'd have installed and configured an upselling app, perhaps say within 5 days.

MTorres65
Participant

well done! 

0 Upvotes
SVCopywriter
Participant

Hi everyone! The SMART goal I am working on right now is doing more outreach to gain more lead prospects and increasing revenue opportunies by establishing many different potential revenue platforms. Best wishes to anyone else on this journey! 

TZainab
Participant

The SMART goal I'm working towards this year is building my personal brand online to build trust and attract clients.

SVCopywriter
Participant

I'm with you in this journey! 

aaronkirby4
Member

I will run three miles without stopping within six weeks by adding half a mile to my run distance every week.

MarynaBond
Member

What SMART goal are you working towards?
My SMART goal for this year is to develop my personal brand as a coach. I want to publish at least two pieces of content each week that are inspiring, helpful, or simply enjoyable for my audience.

Specific Goal: Increase my subscriber base and sales.

Measurable Goal: Two posts per week.

Attainable Goal: I plan and create content in advance so I don't rely solely on inspiration.

Relevant Goal: This helps me attract new clients and build trust with my audience.

Time-bound Goal: I will maintain this rhythm for the next 12 months.

Step by step:
– I organize my content ideas in one document for easy access.
– I set aside one creative morning each week for writing and design.
– I analyze engagement monthly to adjust topics and style.
– I remind myself that progress is more important than perfection.

JKerman
Member

By next summer, my goal is to secure five new monthly retainer clients through targeted LinkedIn outreach, strategic content marketing, and client referrals, increasing our recurring revenue by 25%.

0 Upvotes
Jaycee_Lewis
Thought Leader

Hey hey @JKerman 👋 Love to see a well defined goal. If you’re looking to skill up, HubSpot Community Learning Paths are a great place to start. They offer step-by-step guides on content marketing, digital strategy, automation, and more. — Jaycee

 





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Loop Marketing is a new four-stage approach that combines AI efficiency and human authenticity to drive growth.

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0 Upvotes
JKerman
Member

By next summer, my goal is to secure five new monthly retainer clients through targeted LinkedIn outreach, strategic content marketing, and client referrals, increasing our recurring revenue by 25%.

0 Upvotes
Hemanth28
Member

My SMART goal for this year is to grow my personal brand by posting consistently — at least 2 quality pieces of content every week across LinkedIn and Instagram.

Specific: Build a clear, recognisable voice online.
Measurable: 2 posts per week.
Achievable: Planning my ideas every Sunday makes it doable.
Relevant: It strengthens my career and opens new opportunities.
Time-bound: I want to maintain this for the next 12 months.

Steps I’m taking:
– I’ve created a simple content calendar to avoid last-minute stress.
– I’m collecting ideas, hooks, and references in one place.
– I’m spending 20–30 minutes daily polishing my writing and visuals.

Slow, steady, and consistent — that’s the plan.

Jaycee_Lewis
Thought Leader

Hey hey @Hemanth28 🙌 Welcome to our community! A great next stop is our Community Learning Paths. They're awesome guides on content marketing, automation, and more. — Jaycee





loop


Loop Marketing is a new four-stage approach that combines AI efficiency and human authenticity to drive growth.

Learn More




0 Upvotes
NTribhuwan
Participant

This year, I’m focused on launching my personal website and publishing 15 well-optimized articles across SEO, content strategy, AI, and digital marketing by March 2026. I’ve created a content calendar, set up tracking through Google Search Console, and am using AI tools to streamline research and writing. The goal is to build a strong online portfolio that showcases my expertise and attracts freelance opportunities.

0 Upvotes
Jaycee_Lewis
Thought Leader

Hey, @NTribhuwan 👋 Congrats on building a strong foundation! Once you're done with your Content Strategy courses, make sure to check out our Community Learning Paths. They are designed to help you be successful faster. — Jaycee





loop


Loop Marketing is a new four-stage approach that combines AI efficiency and human authenticity to drive growth.

Learn More




0 Upvotes
JRibeiro04
Member

Specific: I want to build my brand page up to at least 1,000 followers.

Measurable: My plan is to self promote in person and my social media accounts every few days out of the week.

Achievable: This goal is realistic because I am already at 207 followers so it is definitley possible.

Relevant: This goal is relevant because I plan on owning a clothing brand having a brand page with 1,000 followers translates to 1,000 potential customers.

Time bound: I am to do this by the end of the year 2025.