Setting marketing goals provides you long-term vision and short-term motivation. It helps you organize your time and resources so that you can make the most of your efforts. In the comments below, share a SMART goal you're working towards this year.
Extra credit: Share with everyone the steps you're making towards achieving this SMART goal.
My SMART goal this year is to gain hands-on experience in content creation by practicing weekly. Specifically, I want to create and post at least 2 high-quality reels per week on my mom’s food Instagram account for the next 3 months. The goal is to grow her account by at least 500 followers by the end of that period while improving my skills in video editing, captions, and audience engagement.
Goal: To create identify and create buyer's personas for a national network I'm supporting within a week.
Why: To better understand our consumers/network which will inform our content strategy so we can cater it to and address their interests, needs, goals, and challenges.
My SMART goal for helping Harvest is to increase community engagement and donations by at least 20% by the end of the year. This is a non-profit organization that needs marketing in order to reach the right audience.
Specific: I will focus in growing the engagement and donation efforts
Measurable: Tracking engagement growth using social media.
Achievable: Implementing content that includes success stories, volunteer spotlights and families helped.
Relevant: Streghtning Halping HArvest mission to fight hunger and have the ability to expand the distribution efforts.
My company makes class frame for videos framing in the house, the demographic we are targeting is new mothers/pregenant women to have a video if their child's ultra sound in a frame and have in either living room/office or where-ever. so my gaol is to put out content educating our potential clients on how the product works.
SMART Goal: Grow Xeo Xo’s Instagram engagement rate by 25% by December 2025. Steps I’m taking to achieve this goal: Developing a content series: I’m launching a biweekly “Behind the Seams” series highlighting the design process, cultural stories behind each Áo dài, and customer spotlights. Tracking progress regularly: I use Instagram Insights to measure engagement metrics like likes, comments, shares, and saves every week. Collaborating with influencers: Each quarter, I partner with 3 fashion influencers who align with our brand values to expand reach and connect with new audiences. Creating relevant content: I focus on Reels and interactive Stories like polls and Q&As to keep our 20–40 years old audience engaged and invested. Setting a timeline: This plan will be implemented in July 2025, with monthly reviews to track progress and fine-tune our approach.
The specific goal is to publish 15 blog posts within the next month. Progress will be Measurable by tracking published posts using a content calendar for scheduling and monitoring. The objective is Achievable by aiming for 3-4 posts per week, a realistic pace given the timeframe. It is Relevant as it supports my growth as a successful content marketer, boosting my online presence to attract hiring managers and enhance professional credibility. Lastly, the one-month deadline keeps the goal Time-Bound.
A SMART goal I’m currently working on is helping my company improve our lead generation and set more meetings. We recently let go of our sales management company because they weren’t delivering results no meetings, no leads so now we’re looking for a new partner. In the meantime, we’re also working on better strategies to attract potential clients, like bringing in a marketing team to handle social media content and outreach.
Here’s the SMART goal:
Specific: Find a reliable sales management company and/or build a strong marketing team to increase qualified leads and meetings.
Measurable: We want to get at least 10 qualified sales meetings per month.
Achievable: With a focused marketing strategy and better sales support, this is realistic based on our past numbers.
Relevant: More meetings mean more chances to close deals, which directly supports our sales goals.
Time-bound: We aim to have a new sales management partner or marketing team in place and active with in two months max.
Specific - I'm looking to increase leads to my website and social media pages from business owners, specifically in the food and beverage industry.
Measurable - To increase website and page visits by 30%, and to work with 15 new clients in the next quarter (Mid June/July - Sept.)
Achievable - I want to see an increase in content and customer interaction from my page, and more overall awareness of my business, with proof through an increased amount of views and interactions.
Relevant - Relates to my overall goals of growing my business and positioning myself as a valuable marketing asset.
Timely - Achieve these results by the end of September
SMART Goal: Increase brand awareness for my design studio through case studies, content creation, public relations, SEO improvements, and design projects.
Specific: Utilize case studies, targeted content creation (e.g., blog posts, social media content), public relations efforts, and design projects to enhance brand visibility.
Measurable: Aim for a 20% increase in website traffic and a 15% increase in social media engagement over the next six months, along with generating at least 10 new leads.
Achievable: Solidify a stronger team by hiring skilled freelancers for content creation and design projects through a design student open house.
Relevant: Increasing brand awareness for business growth and attracting new clients.
Time-bound: Publish content weekly, complete 3 case studies, execute 2-3 design projects, and implement public relations strategies for 2026. Complete SEO improvements before the end of 2025.
Secure a new full-time position in marketing by November 1, 2025, by applying to at least 5 roles per week, improving my portfolio with two new case studies, and networking through LinkedIn and industry events at least twice a month.
Specific: Focused on getting a marketing position.
A smart goal for this year is the creation of at least two pieces of content (of different types) and targeted at different parts of the funnel each month. This will allow us to have a consistent cadence of new information and new content to offer visitors to our site. By varying the type of content and the material it covers, we can target each stage of the attract, engage, delight strategy and move vistors along the buyers journey.
My goal is to save up for a camera to record my content, get my book edited and published, and write out content video outlines so that when it is time to record, I already have the themes for the videos ready. This will most likely take 6 months to 1 year. However, that is subject to change because of how God works.
May 19, 20257:15 AM - edited May 19, 20257:30 AM
Participant
What's a SMART goal you're working towards?
SMART marketing goals for paid teachers’ training workshops Increase Qualified Leads by 30% in 3 Months Specific: Generate 30% more qualified leads from private schools for paid workshops. Measurable: Increase leads from 200 to 260 by end of three months. Achievable: Using targeted social media campaigns, and email outreach. Relevant: More qualified leads directly result in higher workshop signups. Time-bound: To be achieved by August 15, 2025.
Steps:
1. Launch Facebook/Instagram ads targeting school leaders and teachers.
2. Build an incentive program for current clients.
3. Segment and email your existing education contacts with workshop details and early-bird offers.
4. Host one free teaser webinar to collect warm leads.
My SMART goal this year is to create travel vlog videos on TikTok. After posting these videos, I aim to grow my followers by 20% and start earning income from content monetization to support my future international trips.
