Setting marketing goals provides you long-term vision and short-term motivation. It helps you organize your time and resources so that you can make the most of your efforts. In the comments below, share a SMART goal you're working towards this year.
Extra credit: Share with everyone the steps you're making towards achieving this SMART goal.
As someone who is trying to build as much HubSpot knowledge as possible as well as becoming more versed in Marketing, my immediate SMART goal is to obtain a HubSpot Marketing Content certification.
Specific: Obtain a HubSpot Marketing Content certification.. Measurable: The academy does a very good job at tracking your progress through all of their courses. Achievable: Given my determination, basic understanding of the need for marketing content and the HubSpot Academy, this is easily achievable. Time-bound: I plan to complete this by the end of November 2024
A 'SMART' goal I am working on this year is to graduate with my BA in Marketing. Although it may seem simple, the academic road is a LONG one and requires immense amounts of thought and planning in order to execute to the best of your ability. Here my goal is in finer detail along with ways I am managing to hold myself accountable!
Specific/ The goal of "graduating college with my BA in Marketing" is one that is very specific, giving me not only motive, but an "end goal" in mind at all times. I am constantly learning more on my own time, gaining certifications that will only benefit me down the road, and simply remaining present!
Measurable/ The school system itself basically measures your progress for you, making this step quite simple in this case. By keeping my course map in mind, it is quite easy to see where I am at/what else must be accomplished before receiving said degree.
Attainable/ Gaining this degree is EXTREMELY attainable in my eyes. Due to the fact it is something I want to my core so badly, and believe that it will only brighten my future in the job world/everyday life. I have already proven to myself that I am more than capable of seeing this through, and would never set myself up for failure in regard to my education (much less one that I am paying for lol!)
Relevant/ The goal of attaining my degree is extremely relevant because, well, I NEED it in order to take the next step in life. Transition from a job into a career. This is relevant to my mental health, my overall well-being, everything I currently am and want to become. As it is something I think about nearly every day, its relevance remains EXTREMELY high within my life on a day-to-day basis.
Timely/ Although I am what some would like to call "a super senior" in college, I am proud to say I am doing things on MY timeline; not the timeline society attempts to force upon you at the age of 18. Once I dove back into the academic world, I have held myself to personal timelines; and can proudly say I have accomplished each and every one. By keeping up to date on things like my to-do list and calendar, it makes it much easier for me to hold myself accountable to such standards. Setting myself up for success one intentional habit at a time!
My SMART goal is to increase website traffic by 30% in six months through improved SEO and content marketing. I focus on keyword research, quality content creation, and building backlinks. I track progress using Google Analytics to ensure steady growth.
A SMART goal I'm working towards is enhancing my ability to provide more personalized, insightful responses by improving my data processing speed by 10% within the next three months
My short-term goal is to acquire relevant certifications in digital marketing in the next three months to equip myself to secure a job that I will enjoy doing in the company that I love.
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