Content Marketing

Champion
HubSpot Employee
HubSpot Employee

What questions do you have regarding the topic cluster framework?

The topic cluster methodology was first detailed by HubSpot Research in 2017. At its very essence, it’s a way to organize a site’s content pages using a clear, deliberate site architecture. Topic clusters rearrange the architecture into clusters of related content linked to a central content pillar. Each content pillar should provide a comprehensive overview of the topic you’re writing about. By linking all of your site’s content within that topic to a content pillar (and vice versa, when it makes sense and provides value), search engines like Google can easily scan your content and understand there is a semantic relationship between the content of the cluster’s pages. The cluster setup also signals to search engines a real breadth and depth in the content, giving the content pillar more authority on the topic. Algorithms like Google’s RankBrain reward this orderly linking with higher search placement.

 

We're always looking for opportunities to improve this framework and make it more clear and actionable. What questions, comments, or recommendations do you have? Please list them below. 

2 Replies 2
lisadevoto
Participant

What questions do you have regarding the topic cluster framework?

I struggle with the organization of blog posts and pillar pages in relation to service pages on our website. We use Wordpress for our B2B website (www) and those are generally service pages. We use HubSpot for our blog posts (blog subdomain) and landing pages, which includes pillar pages, (info subdomain).

 

There is a link to the blog from our www website and the blog includes all our blog posts organized by date/topic/etc.

 

We've built a couple of topic clusters with a central pillar page (info subdomain) connected to several blog posts (blog subdomain).

 

But where should pillar pages connect to the main website (www domain)? We can include a link within  pillar page to a www service page, but it feels like the pillar page is somewhat orphaned from the site. Unless we include the pillar page within the main website navigation?

 

HongThiNguyen
Member

What questions do you have regarding the topic cluster framework?

thanks

0 Upvotes