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Thanks for dropping by, that's such an interesting question, I imagine you'll get a different answer from each person!
I come from an arts background and my instinct is to make first and ask questions later otherwise you can come down with a bad case of paralysis by analysis. I thought you might be interested in The HubSpot Blog’s 2022 Content & Media Strategy Report.
The Marketing Blog has lots of interesting articles and tidbits about what strategies and content works best, you might find some good insight there.
I am just getting started. So my current process is to write and publish articles on Medium.com. While I am building my presence there I am putting together my copywriting portfolio.
I am half way through a 30-day writing challenge. My goal is to write for at least 20 minutes a day for 30 days (Monday through Friday).
I found this group through the Hubspot Academy Content Marketing course.
Set Your Goals Figure out what you want this content to do—whether it's boosting engagement, helping with recruiting, or clarifying policies.
Plan Your Topics Pick topics that matter to your audience, like career growth tips, company culture stories, or team highlights. Make it relatable!
Organize a Calendar Schedule content around key dates or events (e.g., team events, holidays, or open roles). Mix it up with updates, employee stories, and fun posts.
Create the Content Work with other teams for fresh ideas and keep the tone genuine—make it feel like it’s coming from a friend, not just HR. Add visuals or interactive stuff (like polls) to keep things lively.
Pick Your Channels Share on internal platforms for employees (intranet, email) and social media for a wider audience. Use the best platform for each message.
Get People Involved Encourage employees to comment, share, and react. Maybe even run some polls to get feedback on what they want to see more of!
Check the Results and Tweak Track which posts get the most love, and keep adjusting. Always keep the best-performing ideas in the mix.
Content creation process is the act of creating website like ebook guides to fall under this category as well as graphics, interactive tools and video.
My content creation process involves getting adequate knowledge of the product or services and creating appealing contents that visualizes the products in a more relatable or relevant nature for easy assimilation by the target audience.
My content creation process is reading the products ,knowing the product,educationg myself about the product,analysing contents related simillar products,idyeating the content strategy and sketching the content and producing several iteration and finally producing the final content piece.
Thanks for dropping by, that's such an interesting question, I imagine you'll get a different answer from each person!
I come from an arts background and my instinct is to make first and ask questions later otherwise you can come down with a bad case of paralysis by analysis. I thought you might be interested in The HubSpot Blog’s 2022 Content & Media Strategy Report.
The Marketing Blog has lots of interesting articles and tidbits about what strategies and content works best, you might find some good insight there.
Sometimes we are so wrapped up in our mind that we dont allow ourselves to experience emotions or let our mind flow to new ideas. And because you never know where those ideas will come from, I like to talk to people, do new things (learn new things)...anything that leaves my mind in blank or keeps me present or curious. That have always worked to me to come up with new ideas.
