What advice would you give to someone trying to segment by contact list membership?

[kara_susvilla]

When creating smart content, you can segment a list of contacts and provide them with content that’s different from what the average visitor sees. This means that any time a contact on that list visits your website, they’ll see content that’s specifically tailored to them. What recommendation would you give to someone looking to use smart content by contact list membership? For example, what are the benefits, how would you go about implementation, etc.

*To learn more about this, check out the Segmenting with Context lesson via HubSpot Academy.

[srichardson7]

I would advise them to create personas for their contact list. By doing this they're basically creating demographics for their consumers so they know how to market to them.

[J_Mugisa]

Tend not to be too specific in determining personalization, keep the net broad enough to target a whole segment of users.

[MGarcia704]

Segmentation allows us to personalize the content, which will better allow us to serve our client's needs. 

By using contact list membership, we optimize the efforts by sending out a more personalized content. For example, one buyer persona is a work from home single mom w/ 3 kids. With this information, I can start to personalize some written content or any media that will appeal to the topics that a work from home single mom w/ 3 kids would be concerned about. 

[AAckerman4]

You should create content that is unique and revalent to your segments. Make sure to be personalized to your customers and make them feel welcomed and valued for their time using your products/services. 

[CThompson639]

Focus on being unique content that is tailored to that particular segment.

[KIUWAN]

Once you've segmented your audience, you can personalize your messaging to meet each group's unique needs and interests. This helps increase engagement and drive conversions. Keep testing and iterating your segmentation strategies to see which ones work best for your audience. Use metrics like open rates, click-through rates, and conversion rates to measure the effectiveness of your segmentation strategy and make adjustments as needed.

[KIUWAN]

By delivering a personalized experience, you can create more meaningful connections with your audience and drive better results for your marketing campaigns.

[JJewell]

 The advice I would give them is to be focused while not being too broad or specific. 

[kpereirasantos]

The Hubspot platform makes implementing smart content much simpler and more effective by offering automation tools, advanced segmentation, and dynamic personalization right in the interface. Taking advantage of these features will help you deliver a highly personalized and relevant experience to your contacts, increasing the chances of conversion and engagement.

1. Segment your contacts with dynamic lists to define personalization criteria.
2. Use smart content modules on landing pages and emails, configuring display rules based on contact data or behaviors.
3. Create relevant content for different segments (e.g., introductory content for new contacts and more specific content for qualified leads).
4. Set up A/B tests to optimize content personalization.
5. Automate intelligent content delivery through marketing automation workflows to send the right content at the right time

[BGAYTANREYES]

Que divida por meses, costos y beneficios, para darle al cliente la posibilidad de elegir entre diferentes planes, segun la membresía que le acomode al cliente 

[FDelaCruzFons]

👏👏

[MMohammed1]

When segmenting by contact list membership, ensure your lists are based on meaningful criteria, such as customer behavior, demographics, or past interactions. Regularly update and clean your lists to maintain accuracy. Tailor your messaging to the specific interests of each segment to improve engagement and conversion rates.

[PConrad7]

I agree with your comments. In essence, it's about having rich databases, that should be enriched with any other additional marketing campaign, so we can have a better segmentation by contact list down the road. 

[KBourzgui]

Définir des critères clairs 

Utiliser des outils d'automatisation :

. Analyser le comportement des contaCréer des segments dynamiques

Personnaliser le contune

. Tester et ajuster

. Rester flexible 

. Communiquer clairement 

[BérangèreL]

Bonjour @KBourzgui,

Bienvenue dans le groupe d'étude de HubSpot Academy ! Nous sommes ravis de vous voir ici !
 

J'aimerais partager avec vous cet article "Faire vos premiers pas" pour vous aider à démarrer dans HubSpot.
 

Vous pouvez également créer un post dans le Forum Marketing ici si vous avez des questions et nous nous ferons une joie de vous aider !
 

Enfin, ne manquez pas les actualités ou les nouveautés produits qui pourraient vous intéresser !
 

Au plaisir de vous voir dans la communauté.
 

Je vous souhaite une excellente journée !
Bérangère.

[alannarhodes]

The type of sourcing and systems being used matter a lot.

If looking at it from this perspective, we could start by knowing all about the capabilities of your data management system and what other systems it is connected to.

Consider whether your system can track each contact’s information source or tell you where the information came from (such as IP address, in-store, online, whether the person signed themselves up or someone else signed them up for them, or if the person meant to sign up or clicked by accident, what products they bought before they signed up, what state of mind they were in (which you might be able to infer from search history or website navigation patterns, address type (PO box, single-family home, card type, bank type, currency type, business, apartment - in other words,  the circumstances under which they signed up, and any primary, demographic, behavioral,  data that can help form a profile.

That way, you can create unique experiences with foresight that are not limiting or restrictive, making the customer journey more educational and enjoyable.  I believe that when we apply contextual information to the customer profile by considering the source, it means a more empowering experience for the customer, where their overall past, present, and future needs and gut instincts are better understood. This is also better for the company because the customer will be more engaged and contribute more to reviews, social media sharing, and more. 

[NMai8]

difficult problem increase marketing economical

[SAwojulu]

Keep your persona under 2

[Drip2Hard]

Based on the video teachings, a good way to segment by contact list membership is to perhaps segment people that have purchased something on your website once versus a person that has yet to buy something from your website. Through Hubspot or other third-party e-commerce platforms, you can track your audience based on buyer history, etc.

From there, you can send coupon codes to people that haven't purchased something from you before to tip them over the edge whereas you would turn off coupon codes for people who have purchased something, but you might present them with an exclusive "VIP" only offer for exclusive content, another coupon code (that's a different amount, same amount, etc.) to showcase to each of your customers that you are segmenting by who they are and what they do.

[alannarhodes]

I like this, but are coupon codes related to segmentation?