What advice would you give to someone trying to segment by contact list membership?

[kara_susvilla]

When creating smart content, you can segment a list of contacts and provide them with content that’s different from what the average visitor sees. This means that any time a contact on that list visits your website, they’ll see content that’s specifically tailored to them. What recommendation would you give to someone looking to use smart content by contact list membership? For example, what are the benefits, how would you go about implementation, etc.

*To learn more about this, check out the Segmenting with Context lesson via HubSpot Academy.

[LTyagi]

By conducting research on what qualities your ideal customers have.

[CWheywell]

Personalise lists to target emails and add value to the right reciever / audience. 

You can create a personalised list according to segments of visitors (behaviours) or buyer personas.

Here is a good knowledge base for creating lists too https://knowledge.hubspot.com/lists/determine-your-list-criteria 

[Seunalade]

1. Create buyer personas 

2. Use information from past behavior of users

[AdsMoham]

Certainly, the most important criteria for segmentation with context would be the following:

1. Examine the past behaviors of your website visitors
2. Decide which activities are most valuable to visitors by your business goal

[JGaytan]

Thank you!

[abeysunday]

When creating smart content, buyer person(s) should be taken in consideration

[LipieSharma]

When trying to segment by contact list membership then 2 things should be taken into account - 

1. Bio personas

2. Users past behavior 

[Delimajosh]

Yeah, I'm going to agree with this

[AstraD]

When creating smart content, buyer person(s) should be taken in consideration when creating a contextual marketing strategy. 

[adiagung]

Focus on your segmentation. One target just one segmentation. Dont targeting individual but retargeting for a group

[leosevs]

Stop, your stupi* donkey. Segment your list, create buyer personas based on your sales (plus imagination) and there you go.

[npostema]

Focus on top priority buyer persona segment.

[npostema]

Create a segment of customers with upsell potential and have left a 5-star review.

[AUkey]

the first step is to make the different segments and then try to differentiate personas according to their demand 

[AmirWagih]

It would give visitors a personalized user experience which comes in handy in reaching the customer.

[JSavage]

create an easy to use user experience

[ejones087]

To the contact list, assign Buyer Personas.

[Presty]

Buyer Persona

[APEXDCREATOR]

By assigning buyers personal to the contacts

[NOmiwade]

The process of segmentation makes personalization easy and it can be implemented when you get a list of like-minded people in one segment.

[Kratos]

By assigning buyers' persona to my contacts