Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

What advice would you give to someone trying to segment by contact list membership?

When creating smart content, you can segment a list of contacts and provide them with content that’s different from what the average visitor sees. This means that any time a contact on that list visits your website, they’ll see content that’s specifically tailored to them. What recommendation would you give to someone looking to use smart content by contact list membership? For example, what are the benefits, how would you go about implementation, etc.

 

*To learn more about this, check out the Segmenting with Context lesson via HubSpot Academy.

118 Replies 118
JGerard
Member

What advice would you give to someone trying to segment by contact list membership?

be patient, things can be overwhelming and hard but everything takes time.

0 Upvotes
andraderick
Participant

What advice would you give to someone trying to segment by contact list membership?

Seja simples no começo. Não tente fazer segmentações complexas, pois assim, você mantém uma base grande, mas segmentada. Quanto mais afunilar, menos contatos você terá.

0 Upvotes
Stefy_RE26
Member

What advice would you give to someone trying to segment by contact list membership?

To be patient and go one step at a time. Also, try not to be too specific in order to make your process effective.

KCrittenden
Member

What advice would you give to someone trying to segment by contact list membership?

one thing at a time is the best thing to do.

0 Upvotes
FortuneLight
Member

What advice would you give to someone trying to segment by contact list membership?

Keep writing, it gets better with practice

 

0 Upvotes
Delimajosh
Participant

What advice would you give to someone trying to segment by contact list membership?

The Purpose and objective for using that contact list means must be clearly defined. Then, make sure all the contacts that will be on the list have the same characteristics/attributes/ behaviors / and interests. And these will help make the process effective.

 
Carly07
Member

What advice would you give to someone trying to segment by contact list membership?

Focus on one thing at a time, if you start out with a bunch of different tactics, then the consumer will get overwhelmed. Target the group not just an individual on segmentating personas. 

Emildeca1
Member

What advice would you give to someone trying to segment by contact list membership?

Know your business goals and what your ideal client looks like. Don't get too specific in your segmentation as you need to stay with a large group not too individualized. 

0 Upvotes
LBlair
Member

What advice would you give to someone trying to segment by contact list membership?

To be careful not too specific and leave space to get a targeted group not an individual 

0 Upvotes
BukunmiOdetayo
Top Contributor | Partner
Top Contributor | Partner

What advice would you give to someone trying to segment by contact list membership?

The goal and objective for going after that category of the audience must be clearly defined. Then, make sure all the contacts that will be on the list have similar attributes/behaviours/properties and interests. These will make the smart content and personalization most effective.







Bukunmi (Matt) Odetayo



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0 Upvotes
CInda
Member

What advice would you give to someone trying to segment by contact list membership?

1st step is to create meanful segment, where you understand their needs and differentiate them in accordance with their demand and provide contents that speak to those demands. 

0 Upvotes
RHernandez41
Member

What advice would you give to someone trying to segment by contact list membership?

be relateable to the cumsumer

0 Upvotes
PDas37
Member

What advice would you give to someone trying to segment by contact list membership?

There are many possibilities, so don't get overwhelmed.

0 Upvotes
LTyagi
Member

What advice would you give to someone trying to segment by contact list membership?

By conducting research on what qualities your ideal customers have.

0 Upvotes
CWheywell
Top Contributor | Platinum Partner
Top Contributor | Platinum Partner

What advice would you give to someone trying to segment by contact list membership?

Personalise lists to target emails and add value to the right reciever / audience. 

You can create a personalised list according to segments of visitors (behaviours) or buyer personas.

 

Here is a good knowledge base for creating lists too https://knowledge.hubspot.com/lists/determine-your-list-criteria 

0 Upvotes
Seunalade
Member

What advice would you give to someone trying to segment by contact list membership?

1. Create buyer personas 

2. Use information from past behavior of users

 

 

 

 

0 Upvotes
AdsMoham
Participant

What advice would you give to someone trying to segment by contact list membership?

Certainly, the most important criteria for segmentation with context would be the following:

  1. Examine the past behaviors of your website visitors
  2. Decide which activities are most valuable to visitors by your business goal
0 Upvotes
JGaytan
Member

What advice would you give to someone trying to segment by contact list membership?

Thank you!

0 Upvotes
abeysunday
Member

What advice would you give to someone trying to segment by contact list membership?

When creating smart content, buyer person(s) should be taken in consideration

LipieSharma
Member

What advice would you give to someone trying to segment by contact list membership?

When trying to segment by contact list membership then 2 things should be taken into account - 

1. Bio personas

2. Users past behavior 

Delimajosh
Participant

What advice would you give to someone trying to segment by contact list membership?

Yeah, I'm going to agree with this

0 Upvotes